Analyze the success or failure of an IT company s marketing

Child, the homework assigned by the teacher should be done carefully by yourself, and if you find one like this, there will definitely be many people who are similar to you

Time is in a hurry, I'll give you some references, I hope it will help you.

The defeat of Oni. In 1998, Ogilvy International Advertising Company participated in the action aimed at saving Aoni soaphorn shampoo extract, which became Aoni's "Waterloo" - after smashing 80 million yuan in the advertising market, the sales payment was only 100 million yuan, and after deducting the advertising expenses, it can be said that there is no return.

Oni has been in a state of collapse ever since.

The death of Qinchi's "standard king".

The once little-known Qinchi Distillery through the use of advertising strategy, with a huge amount of money to obtain the first TV station in 1996 the advertising "standard king", quickly enhance brand awareness, so that the sales of liquor rose sharply, from an obscure small distillery to an annual sales revenue of 100 million yuan, profits and taxes of 100 million yuan of well-known liquor enterprises. However, advertising** can be very beneficial, but it also comes with a lot of risk. Distillery people who have tasted the sweetness of advertising for the first time are starting to rely too much on the role of advertising.

They put the "treasure" completely on the investment in advertising, hoping to dominate the market again by virtue of the identity of the advertising "standard king". However, such a decision did not bring the factory the expected lucrative money, but a bitter wine that was difficult to swallow. Due to the lack of corresponding efforts in production management, and the huge advertising revenue caused a heavy financial burden on the company, the factory's economic indicators began to decline sharply.

After that, the factory continued to lose money, and finally came to the brink of bankruptcy, and the "Qinchi myth" was finally shattered.

Huge advertising expenses dragged down Zhiqiang.

Due to the high advertising costs of hundreds of millions of yuan every year, Sichuan Zhiqiang Group, which was once the glorious "king of Chinese walnut powder", finally went to the auction table due to bankruptcy.

Zhiqiang Group was originally a local state-owned food enterprise, and in the 1998 CCTV advertising bidding meeting, the group won the CCTV in 1999 with a huge investment of 67.5 million yuan.

The "A special section" of the first, second and fourth quarter advertising ** segments. In addition to the advertising placed in other **, the advertising cost was as high as more than 100 million yuan, becoming the enterprise with the most advertisements in Sichuan that year, and was known as the "standard king" of Sichuan.

Under the bombardment of huge advertising expenses, the popularity of the "Zhiqiang" trademark has increased rapidly across the country. The group's leading products such as "Zhiqiang Walnut Powder" and "Zhiqiang Chicken Essence" are sold to nearly 400 large and medium-sized cities across the country and exported to Singapore, Thailand and other Southeast Asian countries. The company has also won the honors of "Key Enterprise of Sichuan Province" and "Little Giant Enterprise of Sichuan Province", and is known as "King of Walnut Powder in China".

However, due to the group's heyday of annual output value of only 100 million yuan, and the annual advertising cost is more than 100 million yuan, the business is trapped by high advertising costs, so the business is getting worse, and there is a phenomenon of borrowing money or loans to advertise. In the 2003 Chengdu Spring Sugar and Wine Fair, Zhiqiang spent a huge amount of money to break the door of the main venue and the most important exhibition venue, and did the last fight, and soon it was out of control, and half a year later, the group filed a bankruptcy application with the court.

There should be a lot of it online for example.

I don't know much about the success or failure of e-commerce, so there are many reasons for his success or failure, not just one aspect.

This is actually a lot, because many e-commerce companies are losing money now.