The Art of War is applied to modern business warfare!!

1. Based on Sun Tzu's work in the Art of War, you know yourself and your opponent, and you will not be defeated in a hundred battles.

2. Knowing oneself but not knowing the other, one win and one loss.

3. If you don't know yourself or your opponent, you will lose every battle.

4. That is to say, if there is no good prior investigation in marketing, it is very easy to fail.

1. The Art of War has been applied in China's economic field for a long time.

2. According to the records of the "Historical Records: The Biography of the Goods and Colonies", the first to introduce the "Art of War" into business management was Bai Gui during the Warring States Wei Wenhou.

3. He applied the principles of Sun Wu's Art of War and Shang Ying's Law to production and operation, and adopted strategies such as "people abandon me and people take me", and achieved success. At present, there are many entrepreneurs and economists who have a deep understanding of the value of the application of Sun Tzu's Art of War in business warfare.

4？Hu Dayuan, Chinese dean of Peking University International MBA, said: "The Art of War is an incisive summary of a large number of examples of warfare more than 2,000 years ago. The core of today's MBA education is to cultivate students' ability to deeply observe real-world problems and find out their patterns.

Can Sun Tzu's Art of War be used in the mall?

It is recommended that you go to the TV series (Big Dyeing Workshop).

Read the classics] Simple translation: those who are good at using soldiers to fight wars, soldiers cannot be repeatedly recruited, grain and grass cannot be transported many times, ** equipment is taken from the country, and grain and fodder are replenished in the enemy country, so that the army's food and grass supply is sufficient.

To put it simply: the reason why the country is impoverished because of the use of troops is because of the army's expeditions, and long-distance transportation will make the people live in poverty. Prices in the vicinity of the garrisons will inevitably soar, and soaring prices will deplete the state finances, and the state will be anxious to increase the number of servants because of the depletion of the finances.

Simply translated: The military strength on the battlefield is exhausted, and the country is empty. 70% of the people's property will be consumed, and 60% of the country's financial resources will be lost due to the damage of the vehicles, the fatigue of the horses, the production and replenishment of armor, arrows, crossbows, halberd shields, spears, and the requisition of the oxen carts.

After emphasizing the dangers of using troops, Sun Wu further expounded the method of resolving the contradiction between the supply of the rear and the needs of the battlefield, and put forward the proposition of "taking food from the enemy", which is actually the strategic idea of taking food from the enemy, using it in war, and nourishing war with war.

First of all, the goal of logistics supply was proposed: "no longer registered", that is, a conscription must solve the problem, and a major war cannot be started, and it is necessary to return to China again to recruit soldiers; "Grain is not three years", that is, when the army is dispatched, bring food to the dust, and when the squad comes back, send food again, during the battle, they must "eat the enemy's food" and eat the enemy's, so as to ensure that the supply of grain and grass is sufficient!

Why do you have such a goal? Sun Wu began to repeatedly calculate the war accounts, emphasizing that the country's military consumption is very large, and long-distance transportation makes the people poor, and if the war drags on for a long time, it will be exhausted, and the people will go bankrupt from ** to the people, and they can only increase the conscription and social turmoil!

Sun Wu also listed in detail the material reserves needed for the use of soldiers, chariots, horses, armor, bows, crossbows, halberds and ges were used to kill the enemy; "Oak" and "Shelter" are large shields that cover the whole body; The "mound ox cart" is a baggage cart and a cow that pulls a cart; 60% of these supplies will be consumed once they are used.

Talking about experience] Sun Wu's strategy of "taking from the enemy and using it in battle" has a strong reference significance in real life, first of all, we must consider that when the Fan School does things, it must be done right at one time, and do not rework and redo, which is actually a matter of improving efficiency.

Secondly, we should consider reducing costs, learn to use the surrounding environmental resources in work and study, and apply the things accumulated in the process of action immediately to achieve compound interest fission, so as to be invincible in the world and rise quickly and successfully!

Categories: Education, Science, >> Learning Aid.

Problem description: Help me translate!! It's from "The Art of War"!

Those who know what they can fight and those who can't win win.

To people but not to people.

The powerful are also controlled by profit.

Kuang current affairs come to know people.

Sun Tzu said: "Therefore, there are five ways to win: those who know that they can fight and those who cannot fight win; Those who know the widows and the old wins; The one who wants the same wins; Treat those who do not treat with caution win; The one who can but does not win wins; These five are the way to win. ”

The husband fights, with the right fit, with the odd victory. Therefore, those who are good and surprising are as infinite as heaven and earth, and inexhaustible as rivers. ”

Analysis: To cause people but not to people: Seize the initiative in war.

Potential, because of the power of the right also: use the facilitation conditions to develop a strategy in our favor, as well as carry out related operations.

Kuang current affairs to the noble intellectual: Sun Tzu does not seem to have this sentence in the Art of War.

Sun Tzu said: "Therefore, there are five ways to win: those who know that they can fight and those who cannot fight win; :( this is said on the basis of the idea of total victory, knowing that if you can fight and fighting, you will win, and if you know that you can't fight without fighting, you will be preserved; If you know that you can fight without fighting, you will lose the opportunity, and if you know that you can fight without fighting, you will lose the opportunity,)

The one who knows the few wins; (How to use it if there are fewer people, how to use it if there are many people, for example, ten will surround it, five will attack it, and multiple will divide it.) The enemy can fight, less can escape, if not, it can avoid and defend because it is insufficient, and attack because it is more than enough) The same desire wins; :(The Lord has the way, will have the ability, the law is executed, the soldiers are strong, the soldiers are skilled, and the rewards and punishments are clear) to treat those who do not treat them win; (For example, to wait for work, to wait for the uproar, to treat chaos, to treat the near and far) will be able to win the king; (For example, if you don't know that the army can't be called advance, if you don't know that the army can't retreat and say that you retreat, if you don't know the affairs of the three armies and the politics of the three armies, and if you don't know the power of the three armies and the responsibilities of the three armies, these are the monarch's unreasonable interference in the three armies, which will reduce the chances of victory.

The husband fights, with the right fit, with the odd victory. Therefore, those who are good and surprising are as infinite as heaven and earth, and inexhaustible as rivers and dry rivers. ": Regular encounters, surprise wins. The strange soldier is unimaginable, so it is richer than heaven and earth, and it is like a river.

Sun Tzu said: Soldiers, the major affairs of the country, the place of death and life, and the way of survival, must not be ignored.

Therefore, the scriptures are based on five things, the school is calculated, and the situation is asked: one is the Tao, the second is the sky, the third is the earth, the fourth is the general, and the fifth is the law. The Taoist, who makes the people agree with the above, can die with it, can live with it, and is not afraid of danger; Heaven, yin and yang, cold and heat, and time system; The earth, far and near, dangerous, wide and narrow, dead and alive; generals, wisdom, faith, benevolence, bravery, strictness; The law, the bend system, the official way, and the main use.

All these five will be unheard, those who know will win, and those who do not know will not win the wild and auspicious. Therefore, the school plans to find out its feelings, and says: Who is the master?

Who will be capable? Who has heaven and earth? What is the law?

Which of the soldiers is stronger? Soldiers' training? What is the reward and punishment? I know that I am blind in this way. will listen to my plan, use it to win, and keep it; They will not listen to my plan, and they will be defeated if they use it, and they will go away.

Calculating profit to listen is the momentum of the situation, in order to support it. Those who feast on the strength of the body will also control the power because of profit. Soldiers, treacherous ways.

Therefore, it can be shown but cannot be used, it is not used to show it, it is near and it is far away, and it is far away and it is shown to be near. Profit and temptation, chaos and take, real and prepared, strong and avoid, angry and scratch, humble and arrogant, hard work, kiss and leave, attack its unpreparedness, surprise. The victory of this soldier cannot be passed on first.

The husband is the victor without a fight, and he has to count a lot; The temple is not victorious without a fight, and it is considered to be less. More wins, less wins, and nothing counts! I look at it this way, and I can see the victory or defeat.

It is closely around the theme of innovation that the following distinctive features are reflected:

First, systematic. The author regards the 13 chapters of The Art of War as a large system, and each of them is relatively independent and dominant. When any one of them is the main body, the other 12 can be used as auxiliaries.

Using the core theories and philosophical ideas of The Art of War, the author studies and expounds the three principles of modern commercial warfare thinking and strategy formulation, expounds the theory of high-level warfare overlords, describes the construction of modern commercial warfare campaign tactics, and forms a complete system of modern commercial warfare.

The second is practicality. This book is not a work on paper, but the crystallization of a combination of theory and practice. Chen Kunfu, one of the authors, has nearly 20 years of a large number of business practice, not only can plan and strategize, but also has 5 years of specific management experience as the chairman and general manager of Zhejiang Mingjian high-tech development, and at the same time for Tsinghua University, Zhejiang University, Shanghai Jiao Tong University and other institutions of higher learning for the "Zhejiang businessmen" MBA, EMBA students successfully taught the course "The Art of War and Modern Business Warfare", in addition, he also went to all over the country to give lectures on large enterprises a total of nearly 200, It has been widely praised by the presidents of the north and south of the river.

It can be said that this book is a theoretical summary and sublimation on the basis of rich practice.

The third is vividness. This book brings together a large number of classic business cases, and each case is fascinating and intriguing. These cases are not only a strong evidence of the author's ideological theory, but also provide an empirical basis for readers to think and learn from their opinions.

Even if it is a theoretical exposition, this book has no shortage of finishing touches.

Preface. Prolegomenon.

1. Use the innovative concept of "The Art of War" to guide modern business warfare.

2. "The first god in the world".

3. "Correctly understand deceit and establish the concept of "interests first".

Chapter 1: The Essence of The Art of War and Modern Business Warfare.

Chapter 1: The Core Theory of The Art of War and Modern Business Warfare.

1. Modern commercial warfare is an information war and a technological war.

2. Sun Wu's core theory.

3. Sun Wu's comprehensive practical analysis method.

Chapter 2 The Ten Theories of the Art of War and Modern Business Warfare.

1. Sun Wu's theory of total victory.

2. Sun Wu's overlord theory.

3. Sun Wu's Fan Burning Big Five Wins Theory.

Fourth, Sun Wu's theory of selecting people and positivity.

5. Sun Kai's principle of reward and punishment.

6. Sun Wu's theory of preparing for war.

7. Sun Wu's theory of "temple calculation".

8. Sun Wu's theory of expeditions.

9. Sun Wu's workability theory: low-consumption strategy.

10. Sun Wu's theory of quick victory.

Chapter 2 Strategic Thinking on Modern Business Warfare.

Chapter 3 Momentum and the highest strategic thinking of enterprises.

Chapter 4 Sun Wusan's Principles for Strategy Formulation.

First, the success or failure of an enterprise depends on the formulation of strategy.

2. Characteristics of the modern business war environment.

Third, the first principle of strategy formulation: "internal and external situation, noble and fast".

Fourth, the second principle of strategy formulation: "avoid the real and attack the virtual".

Fifth, the third principle of strategy formulation: "concentration and economy".

Chapter 5 Realistic Strategies We Can Choose.

1. Fight back head-on.

2. Ways to expand the world market.

Chapter 3 The Construction of Modern Business Warfare Campaign Tactics.

Chapter VI The Fourteen Laws of Modern Business Warfare and Treacherous Management.

A vertical and demonstrative tactic.

2. Follow the strategy of transcendence and "half-help".

3. Commercial diplomacy strategy.

Fourth, the strategy of taking suffering as a benefit.

Fifth, to ensure the credibility of the strategy.

Sixth, the strategy of relying on food for the enemy: promoting globalization through localization.

7. Market fill-in-the-blank strategy.

8. Angry and arrogant strategy.

9. Attack the strategy of salvation.

10. Practical strong avoidance strategies.

Ten. First, the strategy of counterattacking head-on.

Chapter 7 The Art of War and the Strategy of Commercial Negotiations.

Chapter 8: The Art of War and Modern Commercial Intelligence Warfare.

Chapter 9 The Art of War and the Battle for Modern Talent.

P.S. 1 "The Art of War" has traveled all over the world.

Appendix 2 The philosophical thought of "The Art of War".

Appendix to talk about the three Song Ben Eleven Family Notes Sun Tzu (Cao Cao's Note) and the translation.

Primary references.

Postscript. <>

Sun Tzu's Art of War and Modern Business War Theory is a book published by Zhejiang People's Publishing House and edited by Chen Kunfu, which accurately grasps the spirit of the Art of War and creatively puts forward the idea of "Sun Tzu's Art of War" - innovation is the eternal theme.