What kind of expertise is required for e commerce employment?

It is necessary to learn the basic practical teaching of university computer basics, C language programming, network databases, computer networks, object-oriented programming, office software practice and other courses.

E-commerce is an undergraduate major in ordinary colleges and universities, and it belongs to the e-commerce major. This major cultivates application-oriented and compound talents with knowledge of management, economics, law, computer, e-commerce, etc., humanistic spirit, scientific literacy and integrity quality, and can be engaged in first-class web design, first-class construction and maintenance, marketing planning of enterprise goods and services, customer relationship management, e-commerce project management, planning and operation of e-commerce activities and other work in enterprises and institutions.

The employment prospects of e-commerce in China are relatively ideal.

In recent years, with the rapid growth of global e-commerce, China's e-commerce has also developed rapidly, making e-commerce talents in serious shortage.

As the number of Internet users is increasing at a rate of 100% every year, the talent gap in the industry is quite alarming, and it is estimated that China will need about 2 million e-commerce professionals in the next 10 years.

Judging from the practice of social survey, the vast majority of enterprises, mostly small and medium-sized enterprises, have successively entered the ranks of e-commerce, using the combination of traditional economy and network economy for production and operation, according to this phenomenon, it shows that small and medium-sized enterprises are in urgent need of e-commerce talents to enter the ranks of e-commerce.

Hello, for you to sort out the following e-commerce mainly studies the basic knowledge and skills of computer science, marketing, management, economics, modern logistics, etc., and uses the Internet to conduct various business activities, including online marketing, online customer service, online advertising, online surveys, etc. For example: the planning of preferential activities in stores such as Tmall and Jingdong, the first-class sales and after-sales of various commodities, the advertising and promotion of Moments and Weibo, and the analysis of data such as product sales and attention.

The main courses are: "Taxation", "Analog Circuit Basics", "E-commerce Case Analysis", "Network Advertising", "Web Technology Application and Development", "E-commerce Development Technology", "E-commerce System Security and Confidentiality", "E-commerce Laws and Regulations", "E-commerce Economics", "E-commerce Demand Analysis" Some colleges and universities are trained in the following professional directions: e-government, international business, cross-border e-commerce, application technology, operation management, payment and settlement, big data finance, Internet Finance, Internet Marketing, Internet Operation.

Graduates majoring in e-commerce have better employment prospects, and graduates of e-commerce are usually engaged in operation management, back-end customer service, event planning and other work in various e-commerce companies such as Tmall store** and Pinduoduo. Students majoring in e-commerce mainly study: online transaction and **, e-commerce operation and management, network marketing, online finance and payment, data processing and analysis, e-commerce security and other knowledge.

Direction of employment. After graduation, students majoring in business can be engaged in the operation of the bank back office (network operation, web design, construction and maintenance of enterprises and institutions, or maintenance of the network and content, marketing planning of enterprise goods and services, etc.). or engaged in customer relationship management, e-commerce project management, e-commerce activity planning and operation, etc.

Knowledge requirements for engaging in e-commerce jobs.

1. Master the knowledge of natural sciences, social sciences and humanities.

2. Master the basic theories and professional knowledge of modern management, network economy and information technology.

3. Master the professional theories and special methods of e-commerce, and be able to closely combine theory and practice to solve practical problems.

4. Understand the dynamics of the rapidly developing e-commerce industry, pay attention to industrial technology innovation and business model innovation, and master the relevant theoretical and technical knowledge in a timely manner.

E-commerce is an emerging professional field, which involves all aspects of e-commerce, including the basic concepts of e-commerce, the development process of e-commerce, the technology and application of e-commerce, the laws and policies of e-commerce, and so on. In this program, students will learn how to apply the technology and knowledge of e-commerce to provide better services and support for enterprises and realize the digital transformation of enterprises.

The learning content of the e-commerce major includes the basic knowledge of e-commerce, the construction and management of e-commerce platforms, e-commerce marketing strategies, e-commerce laws and policies, and the data analysis and application of e-commerce. Students will also learn:Practical skills in e-commerce, including construction, web design, maintenance and management, operation and management of e-commerce platforms, etc.

In terms of employment direction, graduates majoring in e-commerce can be employed in e-commerce enterprises, e-commerce platforms, Internet finance, imitation e-commerce service providers, e-commerce consulting companies and other fields. Specific positions include e-commerce operations, e-commerce platform management, e-commerce marketing, e-commerce data analysis, e-commerce product managers, etc. In general, the e-commerce business major is a very promising professional field, which involves all aspects of e-commerce, providing students with broad employment prospects and development space. If you are interested in e-commerce, then an e-commerce major would be a very good choice.

The main course of study for the e-commerce major

In addition to this, there are some practical skills courses, such as Photoshop image processing, flash production, product photography, web design production.

E-commerce employment direction

E-commerce operation - domestic e-commerce operation (Tmall, **, JD.com, Pinduoduo).

cross-border e-commerce operation (Amazon, Shopee, AliExpress, Alibaba International Station, Independent Station);

Graphic design, UI design - e-commerce artist, Internet U designer (need to be proficient in Photoshop, lllustrator, flash and other software operations);

Photography and videography - shooting, editing, and production of e-commerce products (in-depth knowledge of photography and editing is required).

From the perspective of employment options, there are still many jobs available to students majoring in e-commerce. But for students majoring in e-commerce, if they want to get a good job, it is not enough to just study the courses offered by the school. In the first and second years of learning e-commerce, you should start to lay a foundation for your future career direction, choose a career direction according to your interests and mastery of relevant courses, and learn relevant skills and knowledge in depth.

What exactly do you learn in e-commerce:

Database technology: Learn to design and manage databases, grasp the real-time aggregation and analysis of data, and improve the value of data.

E-commerce Strategy: Learn to design and improve the network strategy of the enterprise through the business objectives, and grasp the core business of e-commerce from the perspective of marketing and sales.

E-commerce operation and management: understand business rules and trends through data analysis and industry research, and realize the ability of e-commerce operation and management such as product category, chain and inventory enhancement, product allocation and transfer, advertising promotion and marketing strategy.

E-commerce employment directions are:

3.E-commerce Consultant: Provide e-commerce advice to business leaders and decision-makers, and manage the planning and implementation of the entire e-commerce project.

4.Procurement and chain specialist: engaged in procurement, inventory management, logistics allocation and tracking, etc., to ensure the normal operation of the entire chain.

5.Data analysis specialist: Analyze data according to the needs of e-commerce business, so as to help enterprise leadership make reasonable decisions.

With the continuous development of Internet technology, e-commerce has become an indispensable business model. As an emerging discipline, e-commerce has also received more and more attention and development. Let's take a look at how the e-commerce profession is evolving.

First of all, the e-commerce major has gradually gained attention in the curriculum of universities. More and more colleges and universities have begun to offer e-commerce majors to cultivate e-commerce-related talents. These talents have the ability to design, develop, operate, manage and market e-commerce, and provide strong support for the development of e-commerce.

Secondly, the application of e-commerce in enterprises is becoming more and more extensive. With the continuous expansion of the application of e-commerce in all walks of life, more and more enterprises have begun to pay attention to the recruitment and training of e-commerce professionals. These talents can provide enterprises with support in the design, development, operation, management and marketing of e-commerce platforms, so as to improve the competitiveness and market share of enterprises.

Thirdly, the development of the e-commerce profession is also supported by the ** policy. ** A series of e-commerce policies and measures have been introduced to encourage enterprises to develop e-commerce, promote the integration of e-commerce and traditional industries, and improve the development level and quality of e-commerce. These policies and measures provide a favorable environment and opportunities for the development of the e-commerce profession.

Finally, the development of the e-commerce profession has also been affected by market demand. As the e-commerce market continues to expand, so does the demand for e-commerce professionals. These talents can provide enterprises with support in the design, development, operation, management and marketing of e-commerce platforms, so as to meet market demand and promote the development of e-commerce.

To sum up, the e-commerce major has been continuously developed and expanded in terms of university curriculum, enterprise application, support and market demand. With the continuous development and popularization of e-commerce, the e-commerce profession will continue to grow and develop, providing more talent support and technical support for the development of e-commerce.

E-commerce major employment direction:Administrative management, basic accounting, warehousing and logistics, investment promotion, photography and videography, product refinement, visual merchandising, human resources, performance appraisal, salary management, online celebrity live broadcast, community operation, tax law and economic law, self-leading operation, script planning, short shooting, accounting computerization, financial management, cross-border e-commerce, multi-level suntai operation (**, Tmall, JD.com, Suning, Vipshop, Pinduoduo, Kuaishou store, Doudian store, etc.), new retail and e-commerce law, etc. You can also work in the background operation of the bank, the first web design and maintenance of enterprises and institutions, or engage in the development and maintenance of e-commerce systems and the teaching of e-commerce in schools at all levels.

Detailed analysis of e-commerce part of the direction of employment:

3. Operation: network, planning, network customer service (i.e., customer service), data monitoring and data mining, CRM (customer relationship management); (Skills required: advertorial strength, content planning strength, communication strength, data analysis strength, etc.).

4. Network marketing: SEO (search engine optimization), SEI (search engine marketing), network advertising investment, network integrated marketing, enterprise marketing planning, foreign ** (network direction), etc.; (Skill requirements: basic construction technology, basic network marketing skills, etc.).

5. Network sales: ** marketing, product marketing consultants, etc.; (Skill requirements: marketing strength, communication strength, etc.)

6. E-commerce operation: e-commerce project management, Internet product manager, third-party e-commerce platform management, planning and operation of e-commerce activities. Slow branches.

Subdivide the e-commerce job group and formulate a reasonable talent training direction.

E-commerce talents are divided into technical talents, business talents, and comprehensive management talents.

1.Segmentation of technical talent positions.

This kind of talent positions mainly include planning, design and development and other positions, mainly engaged in e-commerce platform planning and security design, e-commerce web design, e-commerce network web design, site management and technical maintenance, this type of position requires a solid computer skills, proficient in the use of network technology, design, system planning and other knowledge, with the guess file to be familiar with the enterprise process, analysis of customer needs, have a strong sense of customer service.

2. Subdivision of business talent positions.

Such positions include network marketing, network customer service, and the main use of network brand management, planning and promotion for enterprises to develop online business, and provide e-commerce support services. This kind of talent is required to have management and marketing capabilities, be familiar with the laws of the network virtual market economy, and be able to use the network platform to develop online **. In addition, with the help of e-commerce platforms, the use of virtual markets to provide products and services and realize e-commerce entrepreneurship has become an important way for e-commerce students.

3. Analysis of the direction of comprehensive management talents.

Such talent positions include comprehensive management of e-commerce platform, comprehensive management of enterprise e-commerce, etc., mainly serving as e-commerce project manager, e-commerce department manager, etc., with strong project management ability.