Why sports channels don t play the NBA

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Yu Jia: The reason for the suspension of the broadcast notified by the superior is unknown and will not affect the CCTV ratings.

Netease Sports news on May 24.

**TV Olympic Channel recently abruptly stopped broadcasting the NBA playoffs, and this site connected with **TV Olympic Channel basketball host Yu Jia and NBA China to consult on this matter.

Probably the day before yesterday, we received a notice from our superiors that the NBA live broadcast was suspended, and the specific reason is unknown. When the author asked Yu Jia why there is no live broadcast of NBA games now, he said, "I just said that it will not be broadcast for the time being, and we are also actively mediating, hoping to resume as soon as possible." ”

The Olympic channel does not broadcast NBA events, especially in the NBA East and West finals stage, whether such a thing will affect CCTV's ratings, the author consulted on this issue.

Now the whole country revolves around the content of earthquake relief, as a host, I think it has little impact on the overall ratings of ** TV station, although it has a certain impact on the ratings of the Olympic channel, but now the general direction of the country is still in Sichuan**, so there is no particularly big impact. ”

At the same time, this site contacted NBA China, and the other party confirmed that the playoff broadcast contract between CCTV and NBA is still valid. The non-live broadcast is a problem of CCTV's internal arrangement. Although CCTV stopped broadcasting the NBA live, the live broadcast of the NBA on local sports stations continued as usual.

Shanghai TV seems to have it too......

There are broadcasts, like Hunan Economic Television, and there are many local stations.

You should ask the broadcaster about this question.

This is a need to buy broadcast rights, and few stations are willing to spend money.

Many local sports stations broadcast the NBA, but we can't receive it, and local satellite TV generally doesn't broadcast it (except for Qinghai Satellite TV last year).

The NBA charges a high broadcast fee for each game, and local stations will not broadcast the NBA if they do not have strong economic strength or a strong target audience, and CCTV5 will basically broadcast most of the games, so there will be fewer local stations to broadcast.