Volkswagen Lavida configuration is so low, why does it sell so well in China?

At the beginning of each month, when the passenger association announced the car sales list, the sales crown in the sedan field was basically firmly dominated by the Volkswagen Lavida model, since the launch in 2008, the car sales do not seem to be subject to market constraints, whether the car market is a peak or a trough, it must be on the list every month, and the list is basically the top three, which has to make many brands feel convinced. For this reason, many people don't understand why Lavida sells so well, what is the best in the end, and what are the advantages? Is it really a simple popular belief and herd mentality?

First of all, the influence on the brand is a factor that cannot be ignored. Since Volkswagen entered the Chinese market in the last century, the first Santana model quickly became popular all over the country with its durable product characteristics, giving itself a signboard. Subsequently, Passat, Jetta and other vehicles also appeared in a large number of the first procurement list, which made the people convinced of the Volkswagen brand products.

The second is Volkswagen's products, as its name suggests, "Volkswagen", which is very much in line with the low-key style of the Chinese. And Volkswagen also compromised for the Chinese market, specifically designed this Lavida model for the consumption needs of Chinese consumers, this car does not exist in Germany, so the overall is very in line with the taste of the Chinese, so it is hot.

Then there is the reason for the product strength of the Lavida model itself, in terms of appearance, ** Lavida adopts the Volkswagen family design, the appearance of the model is atmospheric, the banner grille has strong Volkswagen characteristics, the side lines are relatively straight, and the overall model feels more calm, which is very in line with the aesthetics of the Chinese people. The interior design is simple but not simple, which echoes his atmospheric business appearance.

In addition, Lavida models have a very large number of ownership in China, and the value retention rate is also very high, so they can also be sold at a good price when selling cars. But when asked what are the disadvantages of Lavida, the answer is that no one is perfect, no car is perfect, as long as you can accept these shortcomings, you can appreciate and appreciate its advantages, then it is worth buying!

Speaking of Volkswagen Lavida, everyone is familiar with it, the champion of the perennial sales list. Even the world's best-selling Toyota Corolla and Volkswagen Golf are not opponents, so many people are very puzzled, why is the Volkswagen Lavida so low in configuration, why it sells so well in China? Let's listen to what the old driver has to say!

Volkswagen LavidaThe grade is not low, it is a mid-range compact car.

The Volkswagen Lavida is a compact car that is positioned as a mid-range compact car. At present, the A+-class compact car is the most important model grade for Chinese to buy family cars, so the German Volkswagen.

With its 30 years of advantages in the Chinese market, Sun has segmented the compact car market.

Configuration:

1. In terms of appearance, Lavida Classic still maintains the overall design of the current models on sale. The main changes are in the front and rear bumpers.

Among them, the air intake of the front bumper has been replaced with a three-section design, the front lip is more sporty, and the rear bumper is designed with a hidden exhaust.

2. In terms of body size, the length, width and height of the new car are 4613 1765 1460mm, and the wheelbase is 2610mm, which is longer than the current model. Equipped with 15-inch wheels, tire size.

for 195 65 r15. In terms of equipment, the new car is equipped with a sunroof and daytime running lights according to the configuration of different models.

16-inch wheels (tire size 205 55 R16) and bright stripe trim.

3. In terms of power, the new car is still equipped with a naturally aspirated engine.

The maximum power is 82 kW (111 PS), the peak torque is 145 Nm, and it is mated to a 5MT or 6AT gearbox.

Volkswagen Lavida has been selling well since entering the domestic market, and this car is also a compact model, because of the super high cost performance and the strong family practicality of this car, so the sales of this car have been very good. And the reason why the sales of this car are so high is that the power and space of the car can meet the daily use of consumers.

First, the power of Volkswagen Lavida is strong.

**Volkswagen Lavida is equipped with a turbocharged engine, this engine uses steel direct injection technology, so the maximum horsepower of this engine can reach 150 flat, the maximum power can reach 110 kilowatts, and the maximum torque can reach 250 Nm, from the data point of view, this car is full of power, plus this car is matched with a 7-speed dry dual-clutch gearbox, so this car is better on urban roads, and the acceleration performance is more balanced, so this car is very suitable for family use, Naturally, it is favored by many consumers. <>

Second, the space performance of Volkswagen Lavida is very good.

For today's consumers, the pursuit of car power is only a one-sided factor, and more consumers pay attention to the space performance of the car, and the body length of Volkswagen Lavida this car has reached 4678 mm, the body width has reached 1806 mm, the height of the body has reached 1474 mm, and the wheelbase position has reached 2688 mm. <>

3. Summary. In general, Volkswagen Lavida is a very popular model, since Volkswagen Lavida launched the turbocharged engine sales have increased significantly, and this small displacement turbocharged engine is very popular with domestic consumers, plus Volkswagen Lavida is an old brand, and the quality is very dependent, so the sales of this car remain high. However, consumers have to buy a car according to their actual situation, after all, the car is just a means of transportation.

Lavida is particularly fuel-efficient, the interior space is very large, the appearance is particularly fashionable, the central control is particularly smooth, and the engine power is particularly strong; It is because this car is a brand of Volkswagen, which is particularly fuel-efficient, so the sales volume will be so high.

This car is equipped with a turbocharged and naturally aspirated engine, the power of this engine is very strong, the interior is particularly enviable, simple and generous, the space is particularly large, and the appearance is particularly technological.

I think the good thing is that the cost performance is very high, and in the same class of models, there is no better cost performance than Lavida.