What Books Should Beginners Read in Management Marketing 20

When you first start learning, you should read some classic and authoritative books, such as Kotler's marketing books, these books have more rigorous research ideas, and will provide beginners with a complete and standardized thinking framework, and use this thinking framework to guide future practice.

After that, you can read some books that focus on the industry you are doing, which are mainly divided into two dimensions: industry and process, for example, if you are engaged in retail, you need to read some retail marketing, whether you are engaged in product strategy in marketing or exclusively for brands, you need to read some of these books on brand marketing, etc.

In addition, it is advisable to subscribe to some special magazines, such as Sales & Marketing, because they are full of very new marketing ideas and practical experience.

What is more popular now is also that scholars have studied more experiential marketing and service marketing.

Hehe, hope it helps.

Beginners don't read books like 50 Tricks to Make Money...

Philip Kotler's "Marketing Management", a classic of the classics, a must-read for management.

Bao Guoxian, Principles of Management, Lanzhou University Press.

Wang Fanghua, "Marketing".

Kotler's "Marketing Management", after learning, you will not go astray if you look at the others. The marketing foundation looks at other books, either copying this book, or the rivers and lakes.

As a marketer, you can't help but ......read the book of the world's No. 1 marketing masterIn the past 30 years, he has helped more than 12,000 companies in more than 450 industries make a lot of money, and has created additional net profits of more than 7 billion US dollars, equivalent to more than 50 billion yuan.

Anthony Robin, the world's No. 1 potential development guru, used his marketing strategy to transform him from a company in charge on the verge of collapse to the world's No. 1 best-selling author and billionaire in one year.

Do you want to know who he is?

Do you want to know what books he wrote?

Would you like to read the books he wrote?

Let me tell you about ......

Kotler's marketing management, a classic of the classics.

OKR working method.

Recommended reason: O is the goal, KR is the key result, the goal is what you want to do, and the key result is how to confirm that you have done it. This book will help you align your team around real, measurable goals.

Reason for recommendation: Closed-loop thinking, which refers to the initiation of a task to the end of a task, is a closed structure. For example, to complete a job or participate in a thing, no matter how effective the implementation is, it is necessary to give timely and serious feedback to the initiator.

Feedback should be given at the agreed time, and communication should be communicated after the stage is completed. Over time, let yourself have a closed-loop thinking, and the power of habit will lead you to grow, help you hang, and stand out among the masters. This book is all about showing you how to form a closed-loop mindset.

Review: Do a thinking rehearsal of past events (practical version).

Sales Team Combat Map.

Recommended reason: If you have time, you can read the above books one by one, if you don't have so much time, you don't need to read a lot of books, you only need to read one, it is the sales team battle map.

It tells you how to create a set of high-performance, replicable, and systematic play, so that your sales team members can have very clear goals, reach a consensus on the actions to complete the goals, know clearly what to do every day of the next month, every week, and have the corresponding execution ability, self-motivation, and self-optimization of the way of working. The most important thing is to be able to execute efficiently in the long term. It also comes with a complete concrete case of hands-on operation from 0.

Philip Kotler's marketing, the authoritative book that must be read to learn marketing, and the introductory textbook that every marketer must read, should be the fourteenth edition in China now.

Read Yu Shiwei's book.

Of course, it is Mr. Liu Jack, who is not only a well-known marketing management teacher and lecturer in China, but also a special guest of "Frontier Lectures", a distinguished professor of Peking University and Tsinghua EMBA President Class, and the course is very good!

I recommend choosing the global version of the Chinese National Congress. The content is more complete. The one with the color picture has a lot less content! Although the paperback version** is about the same as the global version.

Friends, there are many things to learn before investing:

Step 1: Understand the most basic knowledge and rules of the market, you can buy a candlestick chart technique to learn.

Step 2: Learn the classical theories and methods of traditional investment analysis.

Step 3: On the basis of the first two steps, develop your own understanding of ** investment, and form your own understanding and theory of the reasons for stock price changes.

Step 4: Under the guidance of your own knowledge and understanding of the market, form your own methodology, instrument system and trading rules.

Step 5: Find a simulation game, I generally use a treasure, which is much easier to use than the average one, and I experience the risk of immersion.

Step 6: Invest 2000-6000, open an account for actual combat, and constantly summarize experience.

Introduction to Environmental Engineering I just borrowed a copy of it, both in English and in Chinese, both by Tsinghua University Press.

Everybody is a product manager.

Recommend Betten's marketing approach.

You can take a look at the one from Roland 50W. There are also 3 (Betasri) guitar amps for novices.

A must-read book to become a salesperson.

Winning and losing, The Six Ways to Destroy the Dragon, The Greatest Salesman, Effective Managers, Organizational Behavior, How to Manage and Control a Sales Force, Deadlines, Starfish Model, Six Sigma Management, Project Management, etc., are all better, you can check them out! Magazines such as business and sales management are good.

Tutorial for MBA in Sales Behavior. This is the most professional and is divided into two editions 2005 and 2008. JD.com has the 05 version, and the 08 version is out of stock.

Good luck!!!

I had been doing sales before, and the sales performance was okay, so I was reused by the leader and asked me to manage a sales team, but I didn't expect the team's sales performance to plummet.

Later, I accidentally saw the lesson and book of sales team battle maps, which made me understand that people with good sales performance can manage well, but there is a role to be transformed.

It is to be able to output my experience well, form a set of standard play, and then clarify what key actions to do in this set of play, the average value of these key action indicators, and then let the team members do it according to this style of play, I have the corresponding resources, and then I go to watch the process and do coaching.

After about 1-2 months, it was on the right track, and now this process is also running smoothly, and everyone has reported that this method is very good, and more importantly, the effect is good, and the efficiency is high.

Sales Team Combat Map. It introduces you to this method is to form a set of sales team standard play, and then according to this set of play to allocate people, allocate resources, assess and motivate, control the whole process, feedback each process data, timely adjustment, and regular optimization. It is possible to concentrate all the resources in the organization to coordinate operations.

Marketing Management, Author: Kotler, Keller, Mei Qinghao Translated by Shanghai People's Publishing House.

Dr. Kotler is the lead author of Principles of Marketing and Introduction to Marketing. His Marketing, Nonprofit Marketing, now in its fifth edition, is a bestseller in the field. Dr. Kotler's other writings include:

Marketing Models", "New Competition", "Marketing Professional Services", "Strategic Marketing for Educational Institutions", "Healthcare Marketing", "Marketing Collection", "High Vision", "Social Marketing", "Marketing Locations", "National Marketing", "Hotel & Tourism Marketing", "Standard Room: The Strategic Art of Marketing Performance", "Museum Strategy & Marketing", "Marketing Campaigns" and "Kotler on Marketing".