What is the reason why China s home appliance industry has not been able to compete with Japan for s

There are many reasons for this. Mainly:

1.Starting slowly, high-tech research is not only about R&D investment, but also about the length of time it has been developing. Japan started earlier than China, and it has gathered more talent.

2.Low R&D investment. R&D investment is very risky, one is related to the company's turnover or profits, China's electronics companies are generally imitations, to pay patent fees to those large international companies, plus the price of Chinese products is generally very low, resulting in thin profits, R & D investment is smaller.

There is also China's poor patent protection, and China has worked hard to invest tens of millions and hundreds of millions of R&D expenses to create a product, and it doesn't take long for this kind of product to be everywhere and no one pays the patent fee.

3.Quality, the quality control of Japanese companies is very good, which is difficult for most Chinese companies to look forward to, and the current quality control of Foxconn has reached the world-class level. In this regard, China is developing rapidly, because quality control can help bosses save costs and increase income.

4.Consumption power - The consumption power of Chinese residents is indeed not as strong as that of foreign countries, counting the kitchen alone, there are more than 20 kitchen appliances in foreign countries on average, you look at how many household appliances there are in the kitchens of ordinary families in China. The same is true for high-end products, which are related to the income of residents, and the income of residents in China is far from that of Japan.

However, there is no need to be presumptuous, there are many Chinese, the market is large, and the development is very fast. Among all industries in China, the gap between the home appliance industry and the world is the smallest. When China's chips are developed, catching up with them is just around the corner.

The real gap in the electronics industry is the chip, the core technology.

I think the main thing is the lack of social responsibility. China's home appliance enterprises can make money without conscience, but Japan's enterprise style is still relatively realistic.

My personal experience is that a Japanese company develops a water dispenser project. The development stage took nearly three years, small batches of production and sales market, half a year later found that there was a problem, all recalled. The estimated loss is $650,000.

In Chinese companies, we can't see this phenomenon at present. This is the fundamental reason why you can't compare to others!

First of all, the product started late.

Second, the Chinese are too eager for quick success, and they start to think about output without input.

Finally, consumer purchasing power is not strong.

Let me introduce some articles on numbers, which I hope will be useful to the landlord's report. China has become a major customer of Japanese electrical appliance manufacturers.

According to the Japan Electrical Appliance Association, the number of household appliances from Japan** to China continues to expand. It is estimated that by next year, the total amount of Japanese electrical appliances consumed in China will reach 100 million yen. This figure is not only more than the domestic market, but also accounts for three-quarters of the total revenue of Japanese electrical appliance manufacturers.

China has become a major customer for Japanese electrical appliance manufacturers.

It is understood that in the past, Japanese electrical manufacturers would produce new products in Japan for a long time before arriving in China.

Recently, however, as Japan has fallen into an economic recession, fewer Japanese households have replaced their electrical appliances, and the market has declined. In order to make up for domestic losses, Japanese electrical appliance manufacturers have recently let their products land in China first.

Develop new products together with Chinese electrical appliance manufacturers.

The importance of the Chinese market has also made Japanese electrical appliance merchants more active in investing in China. At the same time, we are also willing to develop new products together with local electrical manufacturers in China.

Japan's Toshiba recently invested 3 million US dollars in China, and after cooperating with Wuxi Little Swan to develop the "Toshiba Washing Machine Wuxi" project, it launched the "Toshiba Refrigerator Xi'an" project with Xi'an Changling Refrigerator Company.

Japanese electrical appliances are going to be popularized in China, and although the unit price is 20% to 30% lower than that of Japan, Japanese electrical appliance manufacturers are still full of money.

According to Toshiba's sales forecast, the company's turnover in China will be 5 billion yen this year and 10 billion yen next year.

Won't go mainstream! After all, there is no domestic benefit!