Is there a way out for industrial design majors in China at present?

When it comes to industrial design, you can take a look at Shanghai first"China Industrial Design Week"The first is that there are only about 30,000 industrial design graduates trained in China in the past 20 years, which is only equivalent to the number of students in South Korea who are currently enrolled in this major; The second is that the employment situation of graduates majoring in industrial design in China's colleges and universities is not good, and many graduates majoring in industrial design have to change careers. Every year, about 30% to 40% of the first to the packaging and trademark design industry, 40% to 50% of the people change their careers to engage in decoration, advertising, and some graduates to the first to do web design, there are very few people who really do industrial design. Why do so few graduates change careers?

Is it really that the market is saturated, or does the market not need industrial design talents? Some experts pointed out that this is because many domestic enterprises do not know much about the importance of industrial design, let alone pay attention to it. Some companies even think that industrial design is product design and packaging.

The product design of many enterprises has remained unchanged for more than ten years, or even decades, such as hot water bottles, bicycles, bed sheets, etc"Old faces"It has been passed down for generations. It is gratifying that in the 21st century, more companies have realized the importance of industrial design. According to Zhu Tao, deputy director of the State Light Industry Bureau, the market for modern industrial products depends to a large extent on the success of industrial design.

With the development of high-tech technology, the quality of products is no longer the main contradiction, seize the market, the key to victory lies in the innovation of industrial design, and whether it can lead the world trend. In today's automobile, mobile phone, and computer markets, companies are paying more and more attention to their design issues. At present, many large foreign enterprises have huge design institutions, such as Toshiba of Japan, which has hundreds of industrial designers.

There is also Haier Group, a large domestic enterprise, which has hired a number of foreign industrial design experts with high salaries, and invests more than 80 million yuan in development and design every year. These high investments have yielded high returns, as evidenced by the wide distribution of Haier's products to overseas world markets. This shows that the market demand for more professional design talents, industrial design is more and more valued in the market, playing a pivotal role.

China's accession to the WTO is imminent, only industrial design talents are valued and used, China's industrial products can enter the broad world market, the market needs multi-level, multi-category industrial design talents, industrial design talents have great appreciation potential in the future. Industrial design will be a waterway that creates a lot of intellectual property for our country and our enterprises, which is why some people say that the culture of the 21st century will be the culture of design! (Sunshine).

As long as you are technically NB, you don't have to worry about finding a job.

Personally, I feel okay, but if the innovation ability is not strong and the thinking is not divergent enough, it is recommended not to choose this major easily, because it will be inseparable from design in the future, and it requires strong creativity. Let's take a look.

Student card. <>

1. Introduction of majors and institutions

Industrial design is an undergraduate major in ordinary colleges and universities, which belongs to the mechanical major. Industrial design is the integration of technology and art, science and technology and humanities, and is an interdisciplinary discipline closely linked with the product development and product manufacturing of enterprises, and has an important position in the national economic construction. The development direction is mainly based on the technical realization of design, aiming to cultivate compound talents with broad thinking, solid foundation, strong adaptability, mastery of modern technology, humanistic and artistic literacy, mastery of modern industrial design theory and innovative knowledge and innovative methods, and familiar with the laws of market economy.

In terms of industrial design, our country is still relatively backward. However, there are still a lot of industrial design colleges and universities in China, with more than 300 universities. There are two main categories: the first is art schools, and the second is polytechnic universities.

There are also art classes such as CAFA, China Academy of Art, Guangzhou Academy of Fine Arts, etc., which are also very strong. There are also Shanghai Jiaotong University, Jilin University, Wuhan Institute of Technology, and Zhejiang University of Technology.

Design Center. 2. Curriculum

The major courses of industrial design are: Composition Basics, Introduction to Design, Color Envy Composition, Drawing Geometry, Industrial Design Procedures and Methods, Industrial Design Methods, Design Psychology, History of Industrial Design, Ergonomics, Industrial Design Engineering Basics, Computer Aided Industrial Design, Rhino Software, CAD Software, PS Software, etc., as well as the essential Advanced Mathematics, Linear Algebra, College English, Maoism, Marx, etc.

We don't have a lot of classes in school, there are more classes in the first year, and then there are fewer and fewer classes, only professional classes in the morning, and I am usually very idle But now the school is closed, and I can't go out to play.

Baby product design.

3. Employment prospects

After graduation, students of this major will have a wide range of employment, and can go to architectural product design, indoor and outdoor environment and facility design, display design, furnishing design, product research and development and other design companies, architectural design and research institutes (institutes) or related enterprises.

There are many good positions, and whether you can grasp this opportunity depends on your strength and opportunities. Nowadays, industrial design is a fledgling profession in China, and it has not attracted enough attention, and in the current situation of more talents and fewer positions, the employment situation is more tense and the competition is more intense. However, with the improvement of the level of our people, China's industrial design will receive more and more attention, and will have a broad market and employment prospects.

Graduation project. <>

Industrial design is not an unpopular major, it is more like a research major, unlike traditional industrial design, which focuses on practice and experience, and is still quite employable. Innovative design is more concerned with focusing on market research and user research from the perspective of users, and making visual data analysis of survey data to provide effective innovative solutions.

1. Employment direction of industrial design.

There is a new direction in industrial design, that is, innovative design, which is sometimes listed as a separate major in foreign countries, but industrial design students will also take this course.

From the perspective of employment, choosing the direction of innovative design, the future can be engaged in the position of user know-how research, which is needed by many companies, and the employment opportunities and cost performance will be better than the traditional industrial design direction (I just say that the salary will be higher in the initial stage, although there are many people who do well in traditional industrial design and there is no so-called ceiling).

To sum up, industrial design is not an unpopular major, but the overall perception of industrial design in the society is still relatively one-sided or there are still some deviations. Industrial design is generally a very potential and thoughtful major, and if you choose this major, you will definitely appreciate its charm.

But its scope is too wide, whether it is research or design, we must find the direction we like as soon as possible and go on firmly.

2. Introduction to Industrial Design.

The industrial design major is based on the needs of consumers, specializing in the research of product development and design of the major, with a high degree of unity of technology and art, the content of the major includes product market research, design conception, structural design, form design, interaction design, as well as packaging, decoration, advertising and display design, emphasizing the cultivation of students' design innovation ability, practical ability, design management ability and computer-aided design application ability;

Students are required to systematically master the basic knowledge of a wide range of technical theories in the professional field, mainly including the basic knowledge of industrial design engineering, design performance foundation, design foundation, design theory, ergonomics, design materials and processing, computer-aided design, market economy and enterprise management. Have the initial ability of research and development of new products, strong experimental skills, hands-on ability, appreciation and creation ability of beauty, and strong computer and foreign language application ability.

Look at yourself or not, the difference between an annual salary of tens of thousands and an annual salary of one million is just that

Industrial design refers to a series of behaviors that are expressed in a clear way from conception to the establishment of a feasible implementation plan in order to achieve a specific purpose. It encompasses all design processes for production and service using modern means. Employment direction and employment prospects of industrial design major.

Enterprises, institutions, professional design companies of industrial product modeling file large infiltration ridge design and visual communication design work. It can be engaged in the appearance design of mechanical and electrical products and daily products, as well as the design of print advertising, vis, product packaging, interior decoration and so on.

Industrial design can be said to be a relatively good major, I am also an industrial designer, engaged in product design work, you may hear all kinds of voices questioning industrial design, but if it is really done well, it is still a very interesting professional job.

However, students who are not solid in their majors or designers who have just joined the profession will feel that this major is not very good, which is due to their poor foundation and unsmooth career development.

Therefore, if you are lucky enough to enter the industrial design major, there is a lot of professional knowledge that needs to be studied carefully:

1- Design rough friends hand-drawn:

Design hand-drawing is one of the designer's core skills, because in the follow-up commercial product design, hand-drawing can quickly express the designer's concept in the creative stage, and it can be said that hand-drawing skills are one of the direct manifestations of the designer's ability. Hand-drawn learning must be solid and form your own style.

<>2 - Modeling Ability:

Most of the industrial design majors will be in contact with product modeling design, so the designer's modeling ability also needs to focus on the accumulation of professional knowledge, and it is necessary to pay attention to professional bedrock trace basic courses such as the three major components, modeling principles, etc. The stronger the styling ability, the more advantageous the divergence in the styling phase of your project, which is important for winning projects.

<>3 - Ability to innovate:

Industrial design is a major that integrates innovation and practical combat, so from the very beginning, you need to pay attention to the training of innovation awareness, use creative thinking to solve the problems you find, and gradually accumulate your own innovation advantages state by state. Show some of your usual ideas in the form of design works, and accumulate them little by little.

I graduated from the industrial design major, and I should be qualified to say that this major still depends on the school and the teacher, and the most important thing is to see my own interests and efforts.

The things we learn in school are very broad, and of course, each course is only a general cover, and we don't learn deeply.

Because it is an architectural school, our industrial design there is more focused on interior and space design in the end. The basic courses of intermediate majors include art (sketching + color + summer vacation southern sketching), plane composition, three-dimensional composition, ergonomics and so on. The professional courses in the middle and late stages include visual communication, environmental design, interior design, product design, lighting design, photography, metalworking practice, and carpentry practice.

There are also some theoretical courses, such as the history of industrial design, design theory, green design, and so on.

By the time of the graduation project, there were several directions: plane, interior, and product. I chose the graphic design in the first place.

Finally, there is the graduation project + graduation project description (equivalent to graduation**), with defense and achievement display.

In the process of school learning, design software will definitely be involved: Photoshop, Illustrator, CAD, 3DMAX, Rhinoceros. Of course, these are not enough, you may have to study the others on your own, and these things are fairly simple to learn during class.

I still like this major very much, there are many courses and various activities that require hands-on research and hands-on. And all kinds of projects, large and small, are both teamwork and individual. It's been very fruitful.

After that, the direction of employment can be:

Visual: print advertising, book layout, games, web pages, etc.;

Housing related: interior design and decoration, display design, etc.;

Product-related: product design, drawing, etc.

Of course, don't think of designer work as so beautiful. At the beginning, you have to start as a junior draftsman, an American editor and other small soldiers, working overtime and staying up late for low wages, etc. However, if it is very good, it will get better in 3 years.

If you have enough funds and ability, you can also choose to study abroad and study in related majors, and European and American designs are good.

Even if you study the domestic design, it's really useless, except for the diploma that doesn't have any gold content. Or if you want to work in a state-owned enterprise or become a teacher or something like that in the future, it will still be useful.

A very important reminder: if you don't have a good foundation in art, don't have enough talent, and aren't interested enough in design, just for a diploma, don't study. This is still very demanding on the foundation of art, otherwise it will be very difficult to learn, and it is difficult to achieve results, and it will often be hit, and finally it will be scrapped.

The requirements for self-consciousness are also very high, and the things in the class are completely insufficient, and it is easy to get mixed up. It requires a lot of effort in class.

And try to figure out the direction of interest in the junior year, so that the subsequent completion and future work and study can be targeted, progress faster, and have a greater sense of achievement.

Finally, I would like to add that I think it is still a good art academy, and public majors such as technical universities are better and more focused, or biased towards literature or science. In general, schools have their own characteristics, but the teaching effect is difficult to say.