Explain the relationship and influence of consumer psychology and design

Gender-induced shopping differences

just a joke.

The process of mental activity of consumers is an intrinsic factor that determines their behavior.

Mental Activity Processes: Cognitive, Emotional, Emotional, Volitional.

Consumers receive, organize, process, and store external information through their brains, so as to form a cognition of goods or services. The generation of consumption motivation, the formation of consumption attitude, and the comparative choice in the purchase process.

With the help of sensory organs such as eyes, ears, nose, tongue, body and skin, the physical properties (such as color, shape, size, softness, hardness, smoothness, roughness, etc.) and chemical properties (smell, taste, etc.) of the product are felt, and various senses (such as sight, hearing, smell, taste, skin, etc.) of the product are induced. Only a superficial, individual, isolated understanding of the properties of commodities is obtained, but it is the basis and starting point of all mental activity. The color of the product and the environment in which it is located give consumers a positive feeling and attract their attention.

It connects the individual attributes that are perceived and reflects them as a whole. The perception of commodities formed through perception is a prerequisite for the occurrence of purchasing behavior, which is affected by personal subjective factors, such as commodity knowledge and experience, needs, desires, attitudes, preferences, values, emotions, and personalities accumulated in life practice. Consumers form a positive impression of the product through personal subjective factors, forming long-term memories and beautiful scene associations.

A subjective experience of consumers when they have an objective view of whether something meets their needs.

According to the differences in the intensity, speed, duration, and stability of the emotion, it is divided into the following four types:

Depending on the direction and intensity of the emotional performance, the emotions expressed by consumers can be divided into three types:

The emotional process of consumers in a purchase can be divided into four stages:

The mental activity of an individual who consciously determines the purpose, regulates and directs his actions according to the purpose, and strives to overcome difficulties and achieve the predetermined goal. The activity of the will is the transformation of the inner consciousness into the external action, and only by realizing this transformation can the consumer's mental activity realistically govern his purchasing behavior.

Eliminate interference and overcome difficulties, such as the difference between fashion and personal taste, the contradiction of limited payment capacity and expensive goods, the obstacles caused by backward sales methods and poor service quality. It is necessary not only to eliminate ideological contradictions, conflicts, and interferences, but also to overcome difficulties in external social conditions.

The volitional process in purchase can be divided into three stages.

The determination of the purpose of purchase, the choice of purchase motives, the selection of purchase methods and the formulation of purchase plans are the preparatory stages before purchasing. Consumers start from their own needs, according to their own ability to pay and the best situation of the goods, to make various decisions, that is, whether to buy and the order of purchase.

The purchase decision is transformed into an actual purchase action, and consumers remove some obstacles and purchase the goods they need through certain ways and channels.

Through the use of the product, experience the effect of executing the purchase decision, such as whether the actual use effect is close to the expectation. Consumers will rate whether they are buying the product wisely. This experience and reflection of the purchase decision will determine whether to repeat or reject the purchase of the product in the future, whether to expand or narrow the purchase of the product.

The Formation and Development of Consumer Psychology The development of capitalist commodity production and the development of market economy are the socio-economic background of consumer psychology research activities. Socio-historical conditions for the study of consumer psychology. Psychological Foundations of Consumer Psychology Research.

The main theoretical perspectives of consumer psychology research. The Emergence and Application of Consumer Psychology The socio-historical conditions under which consumer psychology arose. Establishment of the discipline of consumer psychology.

The Maturity and Development of Consumer Psychology The development of consumer psychology research. Research Trends in Consumer Psychology The interweaving of consumer psychology and related disciplines. Changes in research methods in consumer psychology.

The emergence and development of consumer psychology in China has its social and historical background, which is related to the country's economic development level, especially the degree of market development, and is subject to market constraints and serves the market; Consumer psychology is a comprehensive discipline, the study of consumer psychology and behavior, to be combined with the study of related disciplines Psychology is an applied discipline, without the analysis of consumer behavior in the market, it will lose the meaning of existence.

1. What is consumer psychology?

Consumer psychology refers to the psychological state composed of psychological factors such as cognition, emotion, attitude and behavior of individuals in the process of consumption. Consumer psychology is influenced by a variety of factors such as culture, society, and individuals. When consumers make consumption decisions, they will be influenced by a variety of factors, including the characteristics of the product itself, consumers' personal characteristics, social environment and cultural background.

As a result, consumer psychology is complex and diverse.

2. Why are young people willing to spend 10,000 yuan to buy a mobile phone?

Today's young people have a stressful life and face a variety of problems. In this case, they want to meet their needs by buying a mobile phone. For them, it's not just a phone, it's a way of life.

In their opinion, an expensive mobile phone can boost their social status and make them feel more confident and valuable.

In addition, young people have a kind of "vanity". They hope to show their economic strength and social status by buying the best mobile phones. In modern society, people often reflect their identity and status by owning high-end items.

For young people, an expensive mobile phone is a symbol of status and status.

3. Why are young people reluctant to use a shared charging treasure for a few dollars?

Although the ** of shared power banks is very low, young people are reluctant to use them. This is because the use experience of shared power banks is not good. The power of the shared power bank is unstable, and sometimes it is even unusable.

In addition, the charging speed of the shared power bank is also very slow, and it takes a long time to fully charge. These issues can all affect the experience of young people.

In addition, the hygiene problem of shared power banks is also one of the reasons why young people are reluctant to use them. Shared power banks are public goods, and it is easy to breed harmful substances such as bacteria and viruses. For hygienic young people, there are certain risks associated with the use of shared power banks.

4. How to solve this problem?

In response to the problem that young people are willing to spend 10,000 yuan to buy a mobile phone, but are not willing to use a shared charging treasure for a few yuan, we can take the following measures:

1) Promote high-quality shared power banks. The experience of using shared power banks is one of the key factors influencing young people's purchase decisions. If the experience of using shared power banks can be guaranteed, then young people will naturally be more willing to use them.

2) Improve the hygiene standards of shared power banks. The hygiene problem of shared power banks is one of the reasons why young people are reluctant to use them. If we can improve the hygiene standards of shared power banks, then young people will be more willing to use them.

3) Strengthen publicity and education. We can convey the benefits of shared charging treasure to young people through various channels, so that young people can understand the use of shared charging treasure and precautions, and improve their willingness to use it.

5. Summary. Young people are willing to spend 10,000 yuan to buy a mobile phone, but they are not willing to use a shared power bank for a few yuan, which is determined by a variety of factors. To solve this problem, we need to promote high quality.