The future development trend of domestic banking and property insurance cooperation in China

According to the "2016-2021 China Banking Market Prospect and Investment Strategic Planning Analysis Report" of the Prospective Industry Research Institute, the development of the banking industry is closely related to the situation of the real economy, the current development mode of the banking industry is unsustainable, and the long-term development of the banking industry must be built on the basis of the real economy.

Further service of the banking industry to the real economy is not only in line with the guidance of China's economic policy, but also in line with the bank's own interests, which is the key to the transformation and development of the banking industry in the future.

With the increasing diversification of our real economy and financial consumption demand, the financial innovation activities of banking financial institutions will be more active, and financial services for small and medium-sized enterprises, retail industry, etc. will become a new strategic blue ocean for the banking industry. This trend is closely linked to financial innovation, which should serve the real economy and should be closely integrated with the development of the real economy.

As a new type of financial business channel, Internet finance also has an impact on the traditional intermediate business of commercial banks, such as payment and clearing, consignment sales, etc., and has also become an important promoter of financial disintermediation, which has a certain diversion effect on banks' deposits and wealth management products. For the banking industry, Internet finance is both a challenge and an opportunity, Internet finance pays attention to customer experience, good at using information technology, for our banking financial institutions is of great inspiration.

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Because banking and insurance are the pillars of the financial industry, they have always been separated, and if they are united, there should be a good situation.

The emergence of the deposit system is inevitable, and there are few countries that have not implemented it at present, and banks will also buy insurance from insurance companies. At the same time, the bank's risk is also passed on to the insurance company.

Insurance companies have a strong customer base, and they are all long-term planning money, a lot of money can be invested with banks, so that it is combined, and now integrated finance is also a development trend.

With the development of China's market economy, the banking industry is gradually transitioning to a commercial bank, and its operation and development will also be gradually carried out in accordance with the laws of the market economy, and profit is the goal of the bank's operation.

First, with the continuous opening of the country's financial market, more and more banks have joined the market to participate in the competition, and the expected profits of banks' regular business have gradually declined, forcing banks to find new profit growth points and stabilize or increase their customer base through new services;

Second, the domestic purchasing power is severe, the hail is not high, and the economic downturn of industrial and commercial enterprises has led to a decrease in loans to the banking sector and an increase in risks. The sharp reduction of interest rates and the introduction of interest taxes have made it difficult for the development of bank deposit business. The third is the risk of housing and automobile consumer loan business, prompting banks to seek insurance as a measure to transfer risks.

Fourth, the bank's computer network has been networked, the distribution of outlets is reasonable, the risk prevention system is perfect, and the quality of personnel is high, all of which provide basic conditions for the bank to develop first-class insurance business. Insurance companies can kill multiple birds with one stone through banking** business. First, banks can increase the business income of insurance companies.

There are many bank outlets, the distribution is reasonable, and the bank insurance is equivalent to the extension of the insurance company; Banks may also provide insurance companies with a huge customer base and expand their insurance sources.

Second, bank insurance can improve the image of insurance companies. Over the years, Bank of China has formed a good social image in the society and the people, and insurance companies can change the negative impact of individual insurance sales, improve the image of insurance in the minds of the people, and promote the healthy development of the business.

Third, banks can reduce the risk of insurance companies. Compared with other people, the bank has a sound risk management system, high professional skills and comprehensive quality of personnel, and its insurance business can greatly reduce the operating risk of the insurance company; The customers who buy bank insurance are generally voluntary, and compared with the insurance business promoted by other people, the insurance company can greatly reduce the moral hazard. Fourth, banks can reduce the operating costs of insurance companies.

The use of bank networks to sell insurance can not only greatly reduce the direct costs of insurance companies such as renting and training, but also eliminate the management of business personnel of Dayuan judgment, so it can greatly reduce indirect costs. As a kind of explanation of a professional contract, insurance clauses must be rigorous, comprehensive and detailed, but because there are too many professional knowledge and professional terms involved in insurance clauses, they are obscure and easy to misunderstand for ordinary customers. The insurance company should try to design the insurance clause of the bank to be easy to understand, so that the depositors who enter the bank can understand the clause or auxiliary promotional materials, so as to avoid affecting the business development due to the incomplete professional knowledge of the bank's personnel.