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I do this every day, what do you want to do!
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1. Location layout.
Keyword ranking optimization appears in an important position or adopts an important format, and the spider will give it higher weight, so when optimizing the keyword ranking, you should pay attention to the position layout of the keyword. You can't blindly lay out or add keywords, which will outweigh the losses.
**The layout of keyword ranking optimization should be natural, don't deliberately pile up keywords, this is a big taboo for keyword ranking optimization. According to my experience, the weight of the first keyword in the title is often higher than the ranking that appears in the back.
2. Density. In the process of keyword ranking optimization, there are different opinions on the density of keywords, and there is still no fixed standard. Therefore, every webmaster is always a little hesitant when dealing with keyword density, for fear of being considered cheating by search engines, and for fear of not being able to achieve keyword ranking optimization.
Under normal circumstances, as long as the keyword distribution is more reasonable and natural, there will generally be no problem, even if it does not meet the above standard, it doesn't matter, the search engine will also give you a higher ranking for this page.
3. Web content.
The appearance of keywords in the content of the web page is also very logical, and it is enough to use bold font and italics to emphasize the keywords. This will not only attract the attention of the viewer, but also get the attention of the search engine. You can also put keywords at the very bottom of the page, which of course should be logical, grammatical, and user-friendly.
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If it's a bit like remote control, if it's a bit like remote control, then it's a bit like it can't be controlled remotely, then it's a matter of going for it.
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Q&A promotion is simply to ask questions or insert your own corporate brand advertisements through some Q&A platforms, and finally achieve the role of promotion and marketing. If you want to improve your brand awareness by doing Q&A promotion, you need to do it, because if you do too little, you won't see any effect.
Generally, there are two ways to do Q&A promotion, one is to make your own brand words, mainly to ask some questions related to the brand, and this way only needs to do the customer's related questions.
It's like some people don't know how to **, they may search for girls**? Or will you also search for what is the fastest way**? And so on, and only need to go to the user's related questions positively.
In fact, this way of operation is also very easy to understand, that is, to answer the user's relevant doubts online in advance. When you finally add friends to chat one-on-one, it will be much easier, and it will also increase the user's trust in the brand.
The other way is to go directly through the old questions and insert their own brand-related information, because those old questions themselves have good traffic and rankings, so they go directly to insert their own brand information. It can make its own brand reach ** or user consultation in a short time.
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Now many netizens don't understand the difference between word-of-mouth marketing and Q&A promotion, but in fact, the difference between the two is not big.
1. If the business cycle of different word-of-mouth marketing really wants to achieve the role of marketing, then it will take a long time to take one or two years, two or three years, three years or even more than ten years to be possible, and some big brands in the market are still doing word-of-mouth marketing.
But a question-and-answer boost? It is mainly with the help of some Q&A platforms to promote its own branded products or business-related services through Q&A.
The cycle is very short, it generally takes a few days to complete, and it is late to continue to do it, the cycle time is a few days, it does not need to be too long, and only needs to do the relevant maintenance work every day.
2. The difference in the cost of word-of-mouth marketing is to use any platform on the Internet to promote and promote one's own business-related services. With so many platforms, the cost is also very high. So most of the early small businesses basically did Q&A promotion, and word-of-mouth marketing was only a small part.
In the Q&A promotion, new companies or new brands will generally do some questions in the early stage. Under normal circumstances, it is enough to do about 50 or 100 questions and answers, and you don't need to do too much. Later, it is enough to do dozens of questions and answers every month or quarter.
3. The platform where the problem of word-of-mouth marketing is not the same, it can be the portal, or the development channel of the app, and its cost control is also relatively high in our information channel management.
The platforms where Q&A is promoted include Q&A platforms such as Know, Zhihu, Sogou Q&A, and 360 Q&A. But in these platforms, the operating time is relatively short, the cost is relatively low, and most of them only need to sign up for one.
The above 3 points are the difference between sharing word-of-mouth marketing and Q&A technology promotion, I believe we have more differences waiting for one to discover, if you have Q&A system promotion and word-of-mouth company marketing needs, you can consult and we will answer your questions.
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Promotion is the expansion of the scope of application or implementation. Promote, in other words, advertise. Products, services, technologies, culture, deeds, etc. through newspapers, periodicals, radio, television, the Internet, advertising, so that more people and organizations understand and accept, so as to achieve the purpose of publicity and popularization.
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Does the company need to promote it on the Internet?
Many people may think that only the need to develop e-commerce, or the business related to the network, only need to carry out network promotion, in fact, no, network promotion and enterprise offline promotion is the same, but also a way of promotion, but this way is carried out on the network, in terms of effect, in the current era of rapid development of the network, the effect of network promotion may be better offline promotion. Therefore, whether the enterprise wants to simply develop offline business or develop online together, it is necessary to face up to and use the network to promote, and in the fierce market competition, network promotion is very necessary for enterprises.
2. What are the ways of network promotion?
The network is a world without boundaries, so there will continue to produce a lot of new things, as far as the promotion channels are concerned, there may be only a few promotion channels in reality, it is difficult to appear new, but it is not the same on the network, it can be said that the promotion channels on the network will be one more almost every once in a while, and new methods and channels continue to appear, which also attracts more people to shift the focus of promotion to the network. Now the more common ways of online promotion are advertorials, advertising, optimization, etc., and one is Q&A promotion. What is Q&A promotion?
In fact, it is to use questions and methods to present the content that the company wants to promote, so that there is no blunt feeling of advertising, and it can answer the questions in many people's minds, which is simple and convenient.
3. How to do Q&A promotion.
In fact, Douban and so on can be promoted by Q&A, in addition to special Q&A**, as long as the company prepares the corresponding copywriting content in advance, and then let employees go to ** to ask questions and, of course, such Q&A promotion must reach a certain amount to have an effect, but the number of employees of the enterprise is limited after all, especially some small enterprises, at this time, it is necessary to cooperate with enterprises that specialize in promotion, and they can meet the amount required by the enterprise. Let the promotion effect be the best. Because Q&A promotion is a Q&A method, it can directly highlight the key points, so the effect is very good.
In fact, there are many opportunities on the network, there will be a lot of new things on the network every day, and a lot of information will be generated every day. What is Q&A promotion? In fact, relatively speaking, Q&A promotion is very advantageous in terms of effect and cost, only a simple Q&A can be completed, and it is also a key point, more targeted, for enterprises that need to quickly obtain market recognition and brush out a sense of existence, this way is a very good way to promote.
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Q&A promotion is one of the most common forms of promotion in the network.
Publicity in the form of user questions or simulated user questions and answers, so as to achieve the purpose of enhancing brand awareness and promoting product quality.
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Pay attention to user experience, try to answer questions, treat with the attitude of sincerely helping others solve problems, in the text, others will know your sincerity, learn to answer with soft text, this kind of Chongqing is a push hand every time we are looking for, quite level.
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Yes, that's a good point, it's so easy to do this.
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In the rapid information age, advertising is becoming more and more difficult to do, probably because the advertising slogan of "the word is correct and round" makes the annoyed people sprout disgust from the heart. If you want to regain the lost ground of "search promotion" in Q&A marketing promotion, you can only bend your waist and tell netizens that your product is good in the tone of netizens.
First of all, the problem needs to be popularized.
The purpose of marketing is to let more people understand the company's products and even achieve the purpose of final purchase, Q&A marketing requires enterprises to set their own questions and answers, so what kind of questions to set is very important.
When setting up the problem, what kind of problem should be thought of as a problem for netizens to habitually search, marketing is not for someone, but for "a certain group of people", this group of people is the target audience of the enterprise, they must have some aspect of commonality, to analyze the words they may search for a high probability, and at the same time it is the question that can best reflect the purchase demand, such as "Ping An Insurance is good" This question, which is more colloquial and meets the search needs of netizens, and behind this problem, It also shows that netizens who have search questions may be hesitant to choose Ping An Insurance to buy the insurance they need.
People search for answers on the Internet, is the need for someone to help them make a decision, you say your product is good, just give a reasonable reason at the right time, do not need to move the background of the entire enterprise, corporate culture, etc. to the netizens, this information is on your **, netizens can wait to jump to the official website and then further understand, in the Q&A marketing page, you only need to pick the key points, concise and clear.
Third, try to be colloquial.
Colloquialism does not mean that when writing the answer, it is full of vernacular but cannot find the point, but to try to answer in the tone of "netizens", as if another netizen is telling netizens that the company is good, rather than bluntly promoting itself, which will make netizens more willing to believe the information you give.
If you know that the channel still uses search to promote the creative, like saying the Declaration of Independence in a forum discussing "The Legend of Zhen Huan", you will make a relaxed and happy atmosphere awkward, and the embarrassing consequence is that netizens will not take a serious look at what you write and will close the page, and your marketing will fail.
Q&A marketing is a new continent of corporate brand promotion, he allows netizens to make choices in a seemingly pure and business-free environment, in order to reap the fruits in this new continent, it is necessary to change a way of thinking, a change of mentality, a change of tone to market, with a more acceptable "netizen tune" to influence netizens.
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The basic principle of Q&A promotion is not to be blocked, and the questions and questions raised are not deleted without being simplified. The best thing is that the question is useful to the user, is indexed by search engines, and has a good ranking. To achieve the above requirements, in addition to persistent promotion, we should pay more attention to the following points:
1. The answer to the question should be both publicity and practicality, and the plate of the orange elimination problem should be identified;
2. When asking questions, they should be serious and detailed, in line with the purpose of solving problems for the questioner;
3. The number of problems per day should not be too much, and it should be carried out for a long time and sorted out regularly.
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Q&A promotion, as the name suggests, mainly includes two parts: "ask" and "answer", which is an effective way to ask questions and questions to do ** and even product promotion.
Know that the weight is high and the traffic is high. Know that it's easier to gain the trust of consumers. Knowing can quickly help the brand to create a good image and reputation. The users who know it are very accurate.
At present, Q&A promotion is not very easy to do, it is recommended to find a team or professional people to do it.
I often hear this song in dance halls on TV, but I haven't studied the name of it.
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Don't be too sad, too negative, negative thoughts let you see the world is like this. In fact, there are still many good people in the world, for example, if you are in trouble now, isn't there someone to help you? How to say that no one helps you, it's just that you haven't met your real friends yet, and then you will have someone to talk to, in fact, I don't need too many friends, as long as there is a sincere one, I should be satisfied, but my interpersonal relationship is not bad, others are happy to help me, that is a kind of friendship, I used to be like you but I didn't want to live in pain, maybe still young, I don't know, I just know that everyone doesn't like me, my family doesn't like it, and now I have proved myself with my own strength, They respect me very much, and my family has begun to accept me, in short, there is nothing that cannot be solved, you have to work hard, don't be discouraged, prove yourself with strength, they will like you, use your heart to warm others, they will become your friends, work hard.
Is that fat star beautiful, is he in good shape, don't say that people are stars, the key is how people become stars, it seems that you have to learn a lot of things, learn slowly, you have to be unhappy about this, I don't think you want to be happy in your life.