Publicity and implementation of auto insurance business development, and ideas for auto insurance bu

Summary. Auto insurance business development ideas: First of all, it is certain that the future development direction of auto insurance must be digital and intelligent.

Because now, with the rise of high-tech such as the Internet of Things, artificial intelligence, and big data, it is possible to use these high-tech as a driving force to open up new markets when the original auto insurance market is close to saturation. In particular, the online auto insurance business can simplify the intermediate process of auto insurance, reduce intermediate costs, facilitate customer processing, and improve the development level of the entire auto insurance industry.

Auto insurance business development ideas: First of all, it is certain that the future development direction of auto insurance must be digital and intelligent. Because now, with the rise of high-tech such as the Internet of Things, artificial intelligence, and big data, it is possible to use these high-tech as a driving force to open up new markets when the original auto insurance market is close to saturation.

In particular, the online auto insurance business can simplify the intermediate process of auto insurance, reduce the intermediate cost, make it easier for customers to handle, and improve the level of development and development of the entire auto insurance industry.

Related measures: With the development of Internet of Vehicles technology in recent years, insurance companies can work with Internet of Vehicles platforms and host manufacturers to quietly launch car insurance loss assessment and claim technology, car insurance SaaS, car insurance IT system, etc., with the help of the advantages of digitalization, and collect data construction and development fees and information monitoring service fees to improve user experience.

Motor vehicle insurance, also known as "car insurance", is a kind of transportation insurance that takes the motor vehicle itself and its third-party liability as the insurance mark. Its insurance customers are mainly corporate bodies and individuals with various motor vehicles; The subject matter of its insurance is mainly various types of automobiles, but it also includes special vehicles such as trams and battery cars, as well as motorcycles. Motor vehicles refer to automobiles, trams, battery cars, motorcycles, tractors, various special mechanical vehicles, and special vehicles.

Techniques for promoting car insurance: There are two aspects to improving the public's awareness of car insurance, one is the understanding of the risk sharing mechanism of "car insurance" itself, and the other is the understanding and awareness of the insurance product provider - the insurance company. The goal of "Enhancing Understanding" is to translate the results of the first phase of "awareness-raising" into group knowledge, skills and attitudes towards motor insurance.

1. Raise awareness. Advertising, publicity, and business cards are all good ways for people to know that there is such an insurance policy and know its specific terms.

2. Strengthen understanding. After publicity, you can talk about the benefits of buying this car insurance through a series of specific examples, so that everyone can better understand the benefits of insurance.

If you are an insurance company:

First, it is natural to advertise, for example, on television and radio stations, as Ping An does, or in China Insurance News, as other companies do, or in other newspapers.

Second, if you have a connection with the four S points, you can promote it to people who buy cars in the four S stores.

Third, the key is the claims service, the claim service is in place is the key, the premium discount is one thing, if the claim is difficult and the service is not good, then it is difficult for the customer to buy again.

Car Insurance Tips:

It is necessary to know oneself and know the other, and to "prescribe the right medicine". If the anti-theft of the vehicle is poor, and the split sedan car is often parked in the parking lot without the supervision of the sail mu, it should be insured for theft insurance.

It is necessary to reasonably match the types of insurance and liability limits to ensure adequate protection. If it is a mini car for commuting to and from work, you can choose a commercial three-party insurance with a limit of 100,000 yuan or 150,000 yuan.

It is necessary to make good use of special clauses and risk adjustment factors to save on premium expenses.

Drive cautiously and avoid multiple claims. The insurance terms and rate regulations include "no compensation preferential treatment and the rate adjustment factor of the previous year's claim record", and the premium can be discounted by up to 30% for the previous year or consecutive years.

Choose your sales channels carefully. Generally speaking, you will get a premium discount when you buy directly at an insurance company's outlets, through your insurance company's sales center or e-commerce and product manager.

Extended reading: [Insurance] How to buy, which one is better, teach you to avoid these insurance"pits"