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If you want to do a good job in network promotion, you need to do a good job of investigation and analysis, find the needs of consumers and connect with enterprises, and through the selection of platforms, the planned content is presented, and the common network promotion methods are as follows:
Search engine optimization is one of the most common promotion methods for small and medium-sized enterprises, mainly through the ranking of search engines to improve the maximum rate, so as to increase the traffic of the Internet to achieve Internet sales. Of course, for small and medium-sized enterprises, they are more inclined to user experience, which is commonly referred to as UEO.
Blogging, Weibo Marketing.
Blog, microblog marketing is also a very good way to promote marketing, the main purpose is to the company and product information for an effective transmission, for an enterprise, the main problem lies in the blog, the choice of microblog and the reasonable application of blog microblogging, in the blog microblog promotion is not more, is fine, to provide and deliver valuable information is the information that everyone likes. Master effective ways and means.
B2B platform promotion.
B2B e-commerce platform is now a popular way for small and medium-sized enterprises to promote, because it can be very direct to the product delivery and sales, typical B2B platform has Alibaba, HC, Business Treasure, Global Sources Network, etc., B2B promotion, especially for the rapid increase in the number of B2B in the country, what we need to do is to adopt the 2 8 principle, spend a lot of effective time on valuable B2B, and other ** is just an information publishing platform.
News advertorial marketing.
This method is now used more and more, most of the enterprises began to use advertorial marketing to promote, and then in large industry portals or large-scale ** to disseminate, but the most important thing is to pay attention to several aspects, 1, the authenticity of the content, 2, the value of the content, 3, the promotion direction of the content, these points must be clear, the most important thing is effective information, of course, public relations first put aside, because the skill is too high, and it requires a lot of manpower and material resources.
Forum Marketing. BBS has been very popular in China, many people like to soak in the forum, go to the post bar, there are also many people in the post bar, forum and know that write down questions, ask for answers, recommend answers, forum marketing can choose to suit their own product consumer group, strong professionalism, in addition, is a free marketing method, small investment, strong targeting. The only drawback is that it is too boring, monotonous, and lacks a certain authority.
There is no distance limit on WeChat, after users register WeChat, they can form a connection with the same registered "friends" around them, subscribe to the information they need, and merchants can promote their products by providing the information that users need, so as to achieve point-to-point marketing.
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Long editorial, can not solve the problem of questioning, return to the problem itself, the promotion effect is good, the most important thing is to see what industry you want to promote, in order to determine what kind of promotion is appropriate, the current bidding promotion is the mainstream model of the market, you need to bid for promotion or want to consult promotion related information, you can add the top left.
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At present, the more popular promotion method is search engine promotion. That is, SEO is search engine optimization, but in order to promote it in a boring way, you need to have a lot of knowledge and skills about search engines. The biggest advantage of this promotion method is that it is free and effective.
Generally, through SEO, it is the intended group of people who are brought in. It is possible to bring us profits. It is also because it has such great benefits, so many Maqiao Xi** are now using this way to promote.
As a result, the current competition in the SEO market is extremely fierce.
There is also a kind of advertorial promotion: using this method requires a good literary foundation. Be able to write valuable articles frequently, intentionally or unintentionally mention recommending your own products, and publish them on forums with mixed potential customers.
To put it bluntly, advertorials are actually advertisements. It's just that the advertisement makes people feel offended, and the advertorial is the opposite. However, the profits brought by the advertorial are quite considerable.
However, the technical content required to write an advertorial is very high, and not everyone can write it casually. At present, there is a good business media advertising company that is doing well, you can go to learn and learn from it.
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