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In addition to the clothing display: side hanging, hanging and stacking, as well as the following display management of the clothing display Wenrui actual combat training camp, needs to be mastered.
1. Promote the display management of clothing stores, 2. Accurate clothing style positioning, product classification, color application, and clothing serial combination and display management.
3. Store planning and store layout design management to promote sales.
4. Design and management of counter structure and island structure to promote sales.
5. Model application design management to promote sales.
6. Window design and application management to promote sales.
7. Booth design and application management to promote sales.
8. Manage the use of props, posters and POPs to promote sales.
9. Lighting design and management to promote sales.
10. Promote the image design management of the shopping guide.
11. Accurate design theme and marketing theme expression of practical skills management.
12. Accurate clothing display promotes commodity sales analysis and management.
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This master! Great God! Have you studied the front-hanging, side-hanging, and stacking thoroughly?
There are many kinds of display techniques, but they can't get rid of these three categories. If you're a merchandising specialist, then I suggest you take the front and side hangers stack by example. Do simple things repeatedly, and you are an expert; Do the repetitive things with your heart, and you are the winner.
If you're a merchandiser, there's more you need to do. Store layout, assembly, props matching, window display, lighting and more! If you're a display designer, then I don't think you're going to come here to ask that question.
In the final analysis, the display is to facilitate the purchase of goods by customers! Fold it, arrangement. Don't overcomplicate it. The road to simplicity!
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That's all for the basics, and you can use other ideas such as nailing clothes to KT boards for visual displays.
In fact, another important point of display is the color in the vision, the color is in place, and the traditional display can also cause visual impact.
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Store clothing side-hung display specifications.
1.Garments on hangers and trouser hangers should be uniform in style, with hooks facing inwards to keep them neat and easy for customers to access.
2.Hangers and trouser hangers can be arranged and combined to create an interesting effect.
3.Clothes should be ironed, neatly and cleanly. Button up, pull up, tie the belt and other parts, and the tag is not exposed.
4.For knitted products with a pullover rib collar, the hanger should be placed from below to prevent deformation.
5.The front of the garment is generally displayed in order from left to right, as customers are more likely to pick up the goods with their right hand.
6.The pants are in the M-style and open clip method. Usually trousers can be hung straight or sideways, and half-length pants can only be side-hung.
7.Sidehangs need to have a uniform sorting specification for length and size.
8.Quantity specification. It can't be too crowded in space. (Usually when pushing the garment to the side by hand, it is better to arrange the garments closely so that the position of about 1 3 is appropriate.) )
9.The side-hung display should be close to the stacking of the collection so that customers can try on clothes.
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Classification of stacking methods: flat folding, roll.
Clothing stacking standards: (1) The same season, the same kind, the same series of products are displayed in the same area.
2) Stacked goods should be unpacked, and 4-6 pieces of thin fabric products should be stacked in summer; Winter thick fabric products are 2-4 pieces per stack.
3) In principle, each stack should occupy no more than 32cm and 36cm.
4) The spacing of each stack should be kept at about 15cm in locm.
5) The size sequence of each stack of goods should be from top to bottom, from small to large.
6) Each stack should be kept neat and straight in the shoulders, plackets and pleats.
7) Stacked display should avoid display below 65cm or in darkly lit corners. Frequently change the position of the displayed products to avoid unsalable.
8) If the product is out of stock, you can use different styles of goods but the same series of colors to pad under the second stack of goods.
10) The combination of cold colors and large color blocks is suitable for the bottom of the shelf (11) The arrangement of tones should be from cold to warm from top to bottom, and the color blocks should be from large to small.
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(1) The decoration of the clothing store is stacked in the same season, the same kind, and the decoration of the clothing store is displayed in the same area. (2) The decoration and stacking goods of the clothing store should be removed and packaged, and the thin fabric products in summer should be 4-6 pieces per stack; Winter thick fabric products are 3-4 pieces per stack. (3) In principle, each stack of clothing store decoration and stacking should occupy no more than 32cm and 36cm.
4) The spacing of each stack of clothing store decoration display should be kept at about 15cm locm. (5) The decoration design of the clothing store should be stacked from top to bottom, from small to large. 6) Each stack should be kept neat and straight in the shoulders, plackets and pleats.
7) The decoration and stacking display of clothing stores should avoid display below 65cm or display in dark corners. Frequently change the position of the displayed products to avoid unsalable. (8) If the product is out of stock, the decoration design of the clothing store can be used in different styles but the same series of colors under the second stack of goods.
9) The accessories related to the decoration and stacking of clothing stores should be hung around the stacking nearby, and the decoration and display of clothing stores should be convenient for additional sales. (10) The combination of cold colors and large color blocks is suitable for the bottom of the shelves (11) The arrangement of the decoration and stacking colors of clothing stores should be from cold to warm from top to bottom, and the color blocks should be gradually small from large. Sky Wolf Decoration Enterprise Positioning.
Be specialized, stronger, more stable, and bigger.
Only professionalism can lead to excellence.
Only excellence can be surpassed.
In the 21st century, only experts are winners.
The key to the failure of global enterprises is:
If you don't specialize, you will be strong.
If you don't do it steadily, you want to be big.
Therefore the werewolves believe.
Only by being specialized can we become stronger.
Only by being stronger can we do big wolf decoration: professionally undertake the design and decoration of office offices, storefronts, and exhibition halls.
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