What is the role of business strategy and what is business strategy?

The contents of enterprise strategic planning are as follows: 1. Strategic objectives: the setting of strategic objectives is also the clarity of the corporate vision.

The strategic objectives further articulate the corporate mission, core values, and corporate culture. Second, development planning: development planning is a kind of top-down thinking, is based on the strategic objectives to plan the annual should do things, is the theoretical basis for the unity of the enterprise, enterprises should use the development plan to guide and command the plan.

3. Business model: Business model is what way or way an enterprise makes money. Fourth, investment and financing planning:

The strategic planning of enterprise investment and financing should start from the perspective of financial value management, how to improve the ability to create cash flow, and realize the management of the operational efficiency of enterprise assets. 5. Market planning: Market planning is through the analysis of trends, opportunities, competition and...

The enterprise is the organization, the organization is built on the organizational identity, and the organizational identity is reflected in the organizational vision, mission, and values. Therefore, develop a corporate strategy.

The first step is to define the organization's vision, mission, and core values.

They are the "soul" of the organization, defining not only what the organization expects to achieve, but also the "personality" of the organization – how the organization acts and feels.

l Vision: The ideal that the company has been striving for for a long time, and what it wants to be - who am I?

l Mission: The reason and purpose of the efforts of all employees of the enterprise - where do I go?

l Values: the code of conduct that should be observed in the process of enterprise development - how to go?

The enterprise strategy establishes clear strategic objectives for the development of the enterprise, which is embodied in the product management indicators of the enterprise, and each business strategy provides support for the achievement of the company's strategic objectives around the corporate strategy and objectives. Let's use a minimalist example to show you the enterprise strategy, as shown in Figure 2-2.

Figure 2-2 Example: Vision, mission, and values of a company.

Business strategy is the overall planning of enterprises in the face of fierce changes and severe challenges, in order to seek long-term survival and achieve corporate strategic goals. More specifically, the business strategy is in line with and ensuring the achievement of the corporate mission.

On the basis of making full use of the various opportunities existing in the environment and creating new opportunities, the relationship between the enterprise and the environment should be determined, the scope of business, the direction of growth and the competitive countermeasures to be engaged in by the enterprise should be stipulated, and the enterprise structure should be rationally adjusted and all the resources of the enterprise should be allocated. From the perspective of its formulation requirements, business strategy is to evaluate the current situation of the enterprise with opportunities and threats and the future environment, and use the advantages and disadvantages to evaluate the current situation of the enterprise, and then select and determine the overall and long-term goals of the enterprise, and formulate and choose the action plan to achieve the goals, as shown in Figure 2-3.

Figure 2-3 Business strategy

Range. Demystifying the "corporate strategy", i.e., in which areas do companies compete? How to compete? How to collaborate? According to the changes in the environment, enterprises choose suitable business areas and products according to their own resources and strength, and formulate competitive strategies.

Form your own core competitiveness and win in the competition through differentiation. A corporate strategy is designed to develop core competitiveness and gain competitive advantage through a series of integrated and coordinated engagements and actions. If a strategy is chosen, the company is choosing between different ways of competing.

In this sense, strategic choices indicate what the company intends to do, and what not to do.

A company gains a competitive advantage when it implements a strategy that competitors can't replicate or is too costly to imitate. It is only when competitors' efforts to emulate their strategy stop or fail that an organization can be confident that its strategy has generated one or more useful competitive advantages. In addition, companies must also understand that no competitive advantage is eternal.

The speed at which competitors acquire skills that can be used to replicate the company's value creation strategy determines how long the company's competitive advantage lasts.

Enterprise strategy refers to the enterprise according to the changes in the environment, according to its own resources and strength to choose the appropriate business areas and products, the formation of their own core competitiveness, and through differentiation in the competition to win.

Enterprise strategy is a general term for various strategies of an enterprise, including not only competitive strategy, but also marketing strategy, development strategy, brand strategy, financing strategy, technology development strategy, talent development strategy, resource development strategy and so on. Enterprise strategies are endless, for example, informatization is a new strategy. Although there are many kinds of corporate strategies, the basic attributes are the same, all of them are strategies for enterprises, and they are all strategies for the overall, long-term and basic problems of enterprises.

Enterprise strategy includes strategic layout, strategic objectives and strategic competition, which are three aspects: direction, goal and method, which belong to the macro category - shape; The business model includes enterprise value, customer value and value logic, which are three aspects of value creation, exchange and transfer, which belong to the micro category - quality.

The so-called "one yin and one yang is the way", corporate strategy is the form, belongs to the macro category, and the business model is the quality, which belongs to the micro category; Form and quality complement each other, and corporate strategy and business model belong to different fields, are interrelated, and have an equally important position.

Strategic positioning is to determine which industries and which businesses to enter; The strategic objective is to define development goals; Strategic competition is a way to find a decisive victory in competition and form core competitiveness. Therefore, strategy is to clarify the direction, set the goal, and find a way.

Enterprise value is the increase in corporate earnings, tangible assets, and intangible assets; Customer value is the amount of products, services and other intangible value provided by the enterprise minus the cost paid by the customer; Value logic is the relationship between value creation, exchange and transfer between various subjects in order to realize enterprise value and customer value.

Enterprise strategy is the highest form of enterprise competition; The business model is the essence of enterprise competition. Business strategy tells you what you do, and your business model tells you why you do it.

The progress from enterprise strategy to business model is the progress from form to essence, and enterprises participate in competition from the essence of competition and the depth of business logic.

In enterprise competition, corporate strategy and business model are indispensable and complement each other. Enterprises formulate strategies in form and innovate business models logically.

Answer] Corporate strategy is when a company analyzes the external environment.

On the basis of internal conditions, the strategy and plan that affect the overall situation in order to achieve the long-term business objectives of the enterprise.

Business efficiency refers to the comparative relationship between input resources and outputs in the process of business activities.

Seventeen on business management): what is enterprise strategy.

Corporate strategy, also known as overall strategy, is the highest level of strategy of an enterprise. It is necessary to select the business areas in which the enterprise can compete according to the objectives of the enterprise, rationally allocate the resources necessary for the operation of the enterprise, and make the various business support and coordinate with each other. For example, the decision to build a factory overseas and expand overseas manufacturing business in a country with low labor costs.

The tasks of the company's strategy mainly include selecting the business scope of the enterprise, deciding which business business the enterprise should expand, which business business should be restricted, rationally allocating resources, and formulating methods to improve the return on investment. Corporate strategy can be divided into three types: development strategy, stability strategy and contraction strategy.

The level of corporate strategy is the strategic intent and strategic action determined by the enterprise at the level of selected objectives based on the judgment of the future business environment. According to the areas of these strategic action activities, the strategic level can be divided into market level, technology level and resource level.

Business strategy is the overall planning for long-term survival and continuous development of an enterprise in the face of drastic changes and severe challenges.

Business strategy refers to the management of the process of formulating, implementing and controlling the business strategy of an enterprise.

The business strategy is to determine the relationship between the enterprise and the environment, stipulate the business scope, growth direction and competition countermeasures of the enterprise under the condition of conforming to and ensuring the realization of the company's mission, on the basis of making full use of the various opportunities existing in the environment and creating new opportunities. From the perspective of its formulation requirements, business strategy is to evaluate the current situation of the enterprise with opportunities and threats and the future environment, and use the advantages and disadvantages to evaluate the current situation of the enterprise, and then select and determine the overall and long-term goals of the enterprise, and formulate and choose the action plan to achieve the goals.

The business strategy of the enterprise is the senior leaders of the enterprise under the guidance of the modern market management concept, in order to achieve the business objectives of the enterprise, through a comprehensive assessment and analysis of the external environment and internal conditions, from the overall development of the enterprise and make a long-term overall plan. Developing a business strategy requires strategic thinking. An enterprise business strategy formulated under the guidance of correct strategic thinking can make an enterprise prosperous, otherwise, it may put an enterprise at a disadvantage in market competition, and even have the danger of being eliminated.

The concept of business strategy management, in a broad sense, business strategy refers to the use of strategy to manage the entire enterprise, under the guidance of business strategy, implement strategic intentions, and achieve strategic goals. In a narrow sense, it refers to the management of the process of formulating, implementing and controlling the business strategy of the enterprise. The business strategy of an enterprise can be classified according to its level, situation, scale and market competition characteristics of the industry.

According to the classification of enterprise business decision-making level, the business strategy of large enterprises is a large and complex system, which can be decomposed into subsystems at different levels. Generally speaking, for large enterprises, the business strategy includes three levels, the first level is the company-level strategy, the second level is the division-level strategy, and the third level is the functional-level strategy. The company should consider the situation of the next level when formulating the overall strategy, and the strategy of the next level should obey and reflect the strategic intent of the previous level.

According to the classification of the business situation of the enterprise, the general direction of action of the enterprise is determined according to the environment in which the enterprise is located and the future development trend of the environment.

Strategic form refers to the strategic approach and strategic countermeasures adopted by the enterprise, which can be divided into three forms: expansion, stability and contraction.

1. Expansion strategy refers to the strategic form of adopting a positive offensive attitude, which is mainly suitable for industry leading enterprises, enterprises with development potential and enterprises in emerging industries. Specific strategic forms include: market penetration strategy, diversification strategy, and joint operation strategy.

2. The prudent strategy is a strategic form that adopts a stable development attitude, which is mainly suitable for medium-sized and below enterprises or large enterprises in recession, and can be divided into two strategic forms: no growth strategy and micro-growth strategy. The strategy emphasizes the preservation of strength and can effectively control business risks, but the development speed is slow and the competitiveness is weak.

3. The contractionary strategy is a strategic form that adopts a conservative business attitude, which is mainly suitable for crisis enterprises in the weak market, inflation, product recession, management out of control, operating losses, insufficient funds, lack of resources, and vague development direction. It can be divided into three strategic forms: transfer strategy, retreat strategy, and liquidation strategy.

1. Business strategy is the key factor that determines the success or failure of business activities. In other words, an extremely important issue that determines the success or failure of an enterprise is to see whether the choice of the company's business strategy is scientific and reasonable. In other words, whether an enterprise can achieve the goal of efficient operation, the key lies in the choice of business strategy, if the choice of business strategy is wrong, then the entire business activities of the enterprise will inevitably lose.

Therefore, the business strategy of the enterprise is actually an extremely critical and important factor that determines the business activities of the enterprise.

Second, the business strategy of the enterprise is the prerequisite for the enterprise to achieve its own rational goals. That is to say, in order to achieve their so-called rational goals of survival, profitability and development, enterprises must first choose a good business strategy, and if the business strategy is not well chosen, then the final result may be that the rational goal of the enterprise is difficult to achieve. The goal depends on the strategy, and the strategy serves the goal, which is an important law that runs through all the business activities of the enterprise, so the business strategy of the enterprise is an important guarantee for the realization of the enterprise's goals.

3. Business strategy is an important foundation for the long-term and efficient development of enterprises. In other words, an extremely important issue for enterprises to develop efficiently for a long time is to make the right choice for their business strategy. If the business strategy is wrong, the result will inevitably be:

Even if the enterprise has strong vitality for a certain period of time, it is difficult to become a century-old store in the end, and it is just a short-lived enterprise that is fleeting.

Fourth, the business strategy of the enterprise is an effective guarantee for the vitality of the enterprise. In actual business activities, a key factor for the vitality of an enterprise is that an enterprise should effectively give full play to its comparative advantages, and the play of comparative advantages lies in its own choice of business strategy, that is, it fully reflects its comparative advantages in its business strategy. That is to say, what kind of comparative advantage an enterprise has, it should give full play to its comparative advantage and fully reflect its comparative advantage in its business strategy.

If an enterprise chooses a business strategy that does not reflect its comparative advantages, then the enterprise will definitely end up doomed, and there will be no efficient development at all.

5. Business strategy is the program of action of the enterprise and all its employees. What are the guidelines according to which the person in charge of an enterprise arranges the daily business activities of the enterprise? It can only be based on the business strategy of the enterprise, and the daily business activities of the enterprise must be subordinated to its own business strategy, and no one can change the business strategy that the enterprise has decided at will.

It can be seen that if the enterprise does not have a business strategy as a program of action, then there will be a situation where the enterprise leaders pat their heads and change the business activity strategy of the enterprise at will, so that the business activities of the enterprise do not have an effective and good constraint.

Therefore, only when an enterprise has a good business strategy, so that all people can arrange their daily business activities in accordance with the business strategy, can we ensure that the enterprise is both full of vitality and can develop in an orderly manner. It is in this sense that we emphasize that the business strategy of the enterprise is actually the action plan of the enterprise.