Why do the prices of goods in supermarkets end with 9 ?

In fact, it is to give you a consumptionPsychological suggestion, and it makes you feel that this number will be more auspicious.

When we buy goods in the supermarket, you will find that many ** in the supermarket end in 999 or 98, so in this case, maybe you will think that there is no big difference between nine yuan and 10 yuan, but when you actually buy, you will give yourself a psychological hint, thinking that it is not to hit ten yuan, so it is also very cheap and worth buying, such a psychological hint is also a situation that supermarket managers want to see, and then when you shop online, It is often thought that something that is nine dollars and nine dollars will be easier to buy than that of ten yuan, which is actually a hint of consumer psychology.

With such psychological hints, it is often possible to make the supermarket's sales become more, so many products in the supermarket are regulated according to such pricing rules**.

Another word, in our lives, many times we will choose a more auspicious number, so at this time the choice of the end of the ** is obviously more auspicious, then I think the supermarket managers they may also be out of this consideration.

Based on the above, we should be able to know that a large part of the reason for the supermarket's pricing is to use people's consumption psychology to make people more able to accept this, so as to make the supermarket's turnover.

With a larger increase, then in this case, it is actually a very good means of sales.

That's all I have for this issue, I wonder if you have any other thoughts on this issue? Or is there some other reason why the supermarket's pricing ends in nine?

Because it will be cheaper, for example, the product of nine yuan and nine gives people the feeling that it is more than nine yuan, but it is actually about ten yuan.

In fact, this is a ** way, although two pieces of 9 and 3 dollars are about the same, but everyone thinks that two pieces of nine are more acceptable, which is a psychological suggestion.

The goods in the supermarket end in 9, in fact, it also captures the psychology of consumers, and consumers think that there is a big difference between 2 9 and 3.

Arabic numeral.

The number 9 is not a very magic number, everyone usually sees that the ** of those things ends in 9 when they go to the supermarket or when they buy something, such as 9 pieces of 9, and 399 and so on. There is no special meaning to end with the number 9, it is just a means for merchants to make a profit, which can make the number look smaller, but the merchant will not lose money and can attract more consumers. <>

According to research, if the merchant raises a thing ending in 9 and a thing ending in 0 by about 10% at the same time, then when everyone buys something, they will feel lower about the thing ending in 9 pieces of 9, and they feel that there is not a lot. And when the price of an item is reduced, it still ends with 9, and then it will make people feel that the price has been reduced a lot, so this is often applied in the business world. This number can actually give people some psychological feelings, making people feel very cheap, but in fact, it is essentially the same.

Merchants use this method to set prices, which is actually a psychological suggestion to customers.

Let the customer feel that the thing is very cheap, but the merchant does not lose at all, because he is really not much cheaper. For example, if a thing is yuan and 100 yuan, in fact, the difference is less than yuan, but consumers feel that this thing is less than 100 yuan when they buy it, which makes people feel very cheap, so it is easier to accept. And if you end with the number 9, consumers will feel that the pricing of this product is very serious and very accurate, even the last two decimal places are calculated, so they will feel more trusted.

And some businesses use 9 to position, in fact, it is also in the same Geely, because in the concept of Chinese, some numbers are often given some very special meanings. For example, the things in the supermarket generally end with the end, and rarely end with 4, which is also to cater to the psychology of the public, so that the goods can be sold faster. However, I still think that when merchants price an item, they should make reasonable calculations, and at the same time, they should also take into account the local people's feelings.

The implication is that several nines together can contribute to an integer, and it can also psychologically make customers feel cheaper.

At the end, it will make people subconsciously feel that this thing is relatively cheap, for example, 29 pieces of 9, then everyone will feel that this thing is more than 20 pieces, if it is written as 30 pieces, everyone will feel that this thing is more than 30 pieces.

I think it's a means of selling. It makes people feel that this ** is very favorable, so that consumers feel that they have taken advantage of it.

When merchants price goods, they usually deliberately set a certain difference from the whole number, such as adopting instead of marking the price of the product, which is called mantissa pricing or fractional pricing. Consumers always pursue good quality and low price, especially for ordinary people who are more sensitive to the goods, cheap is often the decisive factor in buying the commodity, and the mantissa pricing can just bring consumers the feeling of cheap goods. We usually don't think that 98 yuan is much cheaper than 99 yuan, but we will feel that 99 yuan is much cheaper than 100 yuan, although the difference is only 1 yuan.

The feeling of different numbers is very different, and the whole number and the number with mantissa that is very different from it feel very different, and the mystery lies in the process of people's cognition of numbers. Multi-digit numbers are written from left to right, and people tend to reduce the memory load as much as possible in order to speed up the processing of the numbers, so they may be simplified to ignore or not notice the rightmost number at all. Just as we usually mention a certain product **, always first talk about the whole number, and the mantissa is not very clear, I often buy 900 ml of Weiquan daily C fresh orange juice, only remember that each bottle is about 13 yuan, but I don't remember that the fraction is as much as nine cents!

The numbers that people simplify and ignore depend on the size of the total, and if the list price is $99 it may be understood as $90. Merchants use 99 or 95 as the mantissa of the product, which not only attracts consumers to buy, but also makes its price as high as possible to obtain the maximum profit.

Mantissa pricing also makes consumers think that the merchant calculates very accurately and carefully when setting the price, so as to keep the price as low as possible, so as to feel that the product is real and credible, not inflated. Consumers may also associate products with 99 as the mantissa with discounts, and feel that they have a certain discount on the basis of the original price, which is worth buying. Taking advantage of the fact that consumers are more likely to have a feeling of cheapness for odd numbers, mantissa pricing is usually based on odd numbers, such as etc.

The only exception is the even number "8", which also has a high adoption rate in mantissa pricing due to the homonym of "8" and "fat", catering to the preference of Chinese consumers for auspicious numbers.

There are two uses, one is the consumer psychology problem mentioned upstairs, 99 yuan is dozens of yuan, 100 yuan is hundreds, and the other is to catch up with the strategy of the ** period, for example, a shopping mall is full of 100 to get 50, but this product happens to be 99 yuan, a dollar is full of 100, consumers want to get the gift of 50 yuan, they have to buy goods again, so as to make up enough 100 yuan, in order to get 50 yuan gift!

The result is that it makes you feel that it is real, for example, that the result of a thing that I mark 100 yuan and 99 yuan is not the same, and the effect of three digits and two digits is different, and the effect of integers and non-integers is not the same. This is the essence of human nature.

1. This pricing method is called mantissa pricing or fractional pricing. **Cheap is often the deciding factor in the purchase of the product, and the mantissa pricing can just give consumers the feeling that the product is cheap.

2. In order to speed up the information processing of numbers, people tend to reduce the memory load as much as possible, so they may simplify and ignore or not notice the number at the far right of the ** tag. As a result, merchants can attract consumers to buy and price them as high as possible to maximize profits.

You're also a freshman at Nanhai Middle School.,Haha。。。

Is the owner of the building a freshman in Nanhai Middle School?

One world, one price. I believe that when you go to the supermarket, you have noticed that many products are priced with the number "8" or "9", for example, why not directly price it? What's the mystery in this?

In fact, this is a means used by supermarkets to **, and the non-integer pricing method will feel very cheap psychologically. In this regard, psychologists have also done experiments, for the ** ending in 9 and the ending in 0**, customers prefer to buy the goods ending in 9.

I believe that every supermarket will use conspicuous labels and colors to mark the goods. Usually the original price of 100 goods, may hit ** yuan will be much higher than the usual sales, why is this? Is it just because it's 1 cent less?

Actually, it's not, it's just visually cheap. For example, just like in our exams, 59 points and 60 points are obviously only one point apart, but they give people the feeling that there is a world of difference, 59 points is more than 50 points, and 60 points can be said to be more than 60 points, and it feels like a difference of more than ten points when you talk about it.

And the same reason 99 yuan and 100 yuan are not the same, although there is only a little difference between 99 and 100, but 99 is a two-digit **, and 100 is a three-digit **, the actual difference is a little bit but it gives people a feeling of thousands of differences.

On the other hand, the goods priced at the end of "9" and "8" will make people feel auspicious, if a birthday cake is priced at 88 yuan, it will make people feel very comfortable, and they will feel that the number 88 is very auspicious, and it is also an auspicious number to celebrate a birthday when used to buy a cake. Many businesses take advantage of consumers' pursuit of auspiciousness to price their goods.

But having said that, I believe that many people know that this kind of pricing is the strategy of merchants, but everyone still can't help but buy and buy, but they feel that it is much cheaper to buy back at a price ending in 9.

Walking into the shopping mall, you can see the ** label of the product everywhere 99 yuan, 199 yuan, 9999 yuan? The ** of each product is different, but the mantissa of ** is 9. What's going on?

This is a method used by the merchant to make you feel that the product is cheaper, when in fact it is not much cheaper. For example, a shirt of 199 yuan makes you feel that the shirt is only more than 100 yuan. If you add another 1 yuan, you will feel that this dress costs 200 yuan, which seems to be a bit expensive.

As another example, the price difference between a commodity with a price tag and a commodity with a tag price is 1 cent. The former feels less than 100 yuan, and the latter feels like more than 100 yuan. So the former is easier for consumers to accept.

Of all the **, it's rare to see one that ends in 4. Because of the special meaning of the number 4, consumers feel unlucky. Therefore, the end of the mantissa is mostly .

There is also a situation in the mall. The merchant advertised "50 yuan off over 500 yuan". However, the most expensive product in the audience is only 499 yuan, and if consumers want to take advantage of the "50 yuan reduction", they have to buy another product.

Blood spurting sale, don't want three or four thousand, don't want one or two thousand, just 999, really only 999. You can't buy at a loss, you can't be fooled. Such a similar advertising cry makes the ears of the listener grow calluses.

A small dollar allows consumers to make a difference between three-digit and four-digit figures, and ** has achieved a "qualitative leap".

Almost all the goods in the mall end in 9.

Almost all the goods in the mall end in 9.

Almost all the goods in the mall end in 9.

This dress is 999 yuan, which feels less than 4 figures, which seems to be quite cheap.

As the saying goes, what you buy is not what you sell.

If you go to the shopping mall and supermarket to pay attention, you will find an interesting phenomenon, commodity pricing boards often appear yuan, yuan, yuan, etc.

Economist Tim Harford did a study that it is common to see eggs, vegetables, pies, and fried eggs in American stores with a tail of "9", in other words, the dollar is different from the dollar. Although the difference between the US dollar and the US dollar is only 60 US dollars, consumers are more willing to accept the former** than the latter. Consumers are more willing to accept a dollar lunch than $13.

This is an interesting phenomenon in retail commerce, psychological pricing strategies.

It refers to a type of pricing strategy adopted for customer psychology. Merchants may use consumer psychological factors when pricing, and consciously set the product ** higher or lower to meet consumer psychology.

One of these psychological pricing strategies is the mantissa pricing strategy. Research data shows that most consumers are more willing to accept mantissa pricing strategies, such as yuan, yuan, etc., when buying goods, especially when buying general daily consumer goods. First, consumers will feel that such a ** has been accurately calculated, and it is easier to generate a sense of trust.

Second, the mantissa pricing gives consumers the feeling that although it is a few points worse, it seems to be more cost-effective and in line with consumer psychology.

If you look closely, you will also find an interesting phenomenon, that is, in the same shopping mall, the goods will fluctuate up and down every once in a while, up or down. For example, the original price of the commodity is lowered to yuan, and consumers feel as if it has been reduced from more than seven yuan to more than five yuan, and the price has been reduced by two yuan, but careful calculation finds that it has only been reduced by more than one yuan. However, the feeling to consumers is that the price has been reduced by more than two yuan.

For another example, the original price of a commodity, after a few days, to show ***, well, consumers lined up early in the morning, take a closer look, ** down to yuan, it feels like more than five yuan discount to more than four yuan, carefully calculated, in fact, only two cents lowered.

In order to increase sales, a closer look will find that merchants will often adjust the price of some goods, and give preferential treatment to a certain piece of goods, not necessarily always reduce the price and adjust the price, but also when the price is raised. In addition to the mantissa pricing strategy, there are also integer pricing strategies, prestige pricing strategies, habit pricing strategies, binning pricing strategies, etc.

Psychological pricing strategy is a method that merchants often use, and it is also a pricing strategy, in order to continue to operate and attract customers to buy, it may use consumer psychology when pricing goods, mobilize goods ** higher or lower, to meet consumer psychology, increase the sales of the entire shopping mall and obtain the maximum benefit.