Why are humans now keen on artificial meat?

Before artificial meat, in recent years, artificial eggs, plant-based seafood, sugar substitute products and other artificial foods will come out from time to time to brush a wave of presence, the ancient food industry, is through a variety of innovative food technology to set off a tip of the tongue of change. Behind the frequent investment of super-rich people such as Bill Gates and Li Ka-shing, they are looking at the global vegan market with more than 400 million people.

In the case of Beyond Meat, the individual investors behind it include Microsoft founder Bill Gates, famous movie star Leonardo, Twitter co-founders Evan Williams and Biezstone, and former McDonald's CEO Don Thompson. In fact, Hong Kong tycoon Li Ka-shing is also very optimistic about "artificial meat". Back in 2014, Li Ka-shing's Victoria Harbour Investment was a subsidiary of Modern Meadow Inc., an American artificial meat company

Completed a $10 million Series A financing. In the same year, Li Ka-shing also invested $23 million in Hampton Creek, another American company that researches artificial eggsThe project also received investment from Bill Gates and PayPal founder Thiel Ye. Impossible Foods, an American technology food company that provides "artificial meat" for Burger King, raised $75 million in 2017, and Li Ka-shing also invested in Victoria Harbour.

Why are these super-rich so focused on the innovative food sector? Li Ka-shing's previous public speech may serve as an answer. He said:

As the global economy stabilizes, the global population will continue to grow in the futureAn increase in population is bound to lead to a greater demand for food. However, as things stand, the world has limited arable land, so there is a large market demand for new food types.

Not only that, the growing vegan market has also made the future space of "artificial meat" infinitely larger. According to research data from Marketsandmarkets, the global meat substitute food market was about $4.6 billion last year and is expected to reach $6.4 billion by 2023, with Asia being the fastest-growing region. Research by Euromonitor Research shows that the global meat substitute market grew by 22 in 2018 and 18 in 2017.

According to relevant surveys, the number of vegetarians in the world may have exceeded 400 million.

This is because there are fewer and fewer slaughterhouses and the country's quality control is high.

During this transition period, artificial meat is very marketable, as many people who switch to vegetarianism start with imitation meat. However, with the development of vegetarian diets in China, Chinese people may be more inclined to study how to eat them.

Because the taste of artificial meat is also good, and the nutritional value is also okay.

Because the ** of pork is too high now, although the state subsidizes it, it is difficult to let the ** come down for a while.

Because now humans are eating more and more meat, the animals raised are completely unable to meet the needs.

Because the price of meat has begun to rise now, artificial meat may become the next mainstream.

Because there is not much meat raised now, artificial meat is needed in the later stage.

Because the demand for meat is too much.

Two dollars a pound of soybeans, peas and the like can be sold for dozens of pounds, who doesn't want this profit? Even if you make it and sell it for ten yuan a catty, it's already five times the profit...

1. There are two kinds of artificial meat, one of which is artificial meat, also known as soy protein meat, artificial meat is mainly made of soy protein, because it is rich in a large amount of protein and a small amount of fat, so artificial meat is a healthy food. The other is artificial meat made from animal stem cells.

2. Soybean protein meat is actually a kind of soy product that imitates the shape and taste of meat. Artificial meat made from animal stem cells is "fed" with sugar, amino acids, oils, minerals and a variety of nutrients to make it "grow".

Artificial meat is not popular in China because the public does not trust the quality of artificial meat, but also because the public prefers real meat, and artificial meat will always use the concept of healthy eating to fool the Chinese people.

Although artificial meat companies often invite celebrities that everyone likes very much to advertise artificial meat, netizens will have a natural disgust when they see these artificial meat advertisements, because everyone feels that there is no need for artificial meat in China.

Many companies have invested in the artificial meat industry after taking a fancy to the profits of artificial meat, but artificial meat has not attracted the attention of the domestic public. Because everyone does not know much about artificial meat and does not trust the manufacturing model of artificial meat, it has not ushered in real popularity although artificial meat has been advertised on a large scale in China. <>

Although the domestic economy has improved, people have more opportunities to eat meat, but this does not mean that the domestic people have achieved the freedom to eat meat. Before solving the problem of freedom to eat meat, if artificial meat is forcibly promoted, it will inevitably have a serious impact on the health of the domestic people, so it is impossible for artificial meat to become truly popular in China when the people prefer real meat. <>

Since artificial meat always likes to advertise under the concept of healthy eating, this makes some people with poor discrimination mistakenly believe the effect of artificial meat. However, in fact, there is no difference between the harm of artificial meat and ordinary meat, and artificial meat will also make the people pay a higher economic cost. <>

If artificial meat does not want to be frantically resisted by the domestic public, then it is necessary to carry out low-key publicity, because only by carrying out low-key propaganda can everyone correctly understand the benefits of artificial meat.

There is still a certain gap between the taste, texture, and aroma of artificial meat and real meat. And the ** of artificial meat is indeed much more expensive than real meat.

Maybe it's because it doesn't taste great, or maybe it's because we're always used to eating those traditional meats.

"Artificial meat" is a kind of food made by complex technology, and the cost of this food is relatively high, and it can also provide the human body with the protein it needs. There are many people who are vegetarians, and in such a situation it is possible to obtain the protein contained in meat without eating it. The most important point is that artificial meat is not real meat, but the color, flavor and nutrition of artificial meat are very similar to real meat, so the previous artificial meat was very popular.

But now netizens feel that artificial meat is not as good as imagined, and the market will gradually shrink after the heat passes. <>

China is still at the beginning of its development in terms of artificial meat, and compared with European and American countries, the other party's various scientific and technological means are more mature. And many people in our country prefer to eat original food, so they don't like this deliberately made artificial meat so much. Because everyone is curious about many new things, many people chose to buy artificial meat when it first came over.

But now that the popularity of artificial meat has passed, many people feel that it is better to choose to eat real meat than to eat this artificial meat, at least this kind of food is more reassuring to eat. Except for some vegetarians, other people eat artificial meat just to taste fresh, and they will not continue to buy after tasting this freshness, so artificial meat is no longer popular in the Chinese market. <>

At first, the concept of artificial meat was basically born in our country, but now the market has gradually fallen into a cold scale, and artificial meat itself is a niche commodity, so there is no way to be promoted among the public. The most critical point is that artificial meat is more expensive than real meat, so many people feel that eating this food is not worth it at all. As a result, they will gradually abandon artificial meat and choose to return to normal food.

It is meat made from some soy products, and the texture and style look very similar to meat. The ** of artificial meat is not cheap, and the nutritional value is relatively low, and the ** of pork is relatively cheap, so the artificial meat is not fragrant.

It is plant-based artificial meat and cell-cultured meat, which is generally soy protein meat, which is mainly synthesized with protein. Because the current artificial meat ingredients are not healthy at all, and they are not fresh, and there is a lot of black technology in them.

"Artificial meat" is 'meat' obtained through other means without raising livestock and poultry. The taste of plant-based artificial meat is not recognized, the production cost is too high, and the market positioning is not clear.

It is a food synthesized from plant protein, which has a similar taste and taste to meat, and many people now think that such food is unhealthy and are reluctant to eat it.

There are generally two kinds of artificial meat, one is soy protein meat, and the other is artificial meat cultured from animal stem cells. The texture and preparation method of these two types of meat are different, but they are collectively referred to as human split letter meat. Soy protein meat is essentially a soy product, but it is an imitation of meat in appearance and taste; Animal stem cell cultured artificial meat uses different animal stem cells to contain the source culture, which takes much more time and money than soy protein meat.

But judging by the name, both of these types of meat belong to artificial meat, and neither of them belongs to the category of natural meat. In conclusion, there are two main categories of artificial meat.

There are two categories of artificial meat: one is artificial meat prepared from plant protein (abbreviation: plant-based artificial meat), which is also called plant-based meat, vegetarian meat, simulated meat, etc., because it can simulate the appearance and taste of real meat to the greatest extent; The other type is artificial meat prepared from cells (abbreviation:

Cell-based artificial meat), which can bypass animal feeding and provide real animal protein for humans, also known as cultured meat, cultured meat, in vitro synthetic meat, clean meat, etc.

Classification of the artificial meat industry.

According to Euromonitor's report, health, a certain level of premium, and ethical requirements are three of the eight qualities that will be pursued in food in the future. With the continuous development of the economy, people have also passed the initial stage of food and clothing, and the pursuit of food for people's own health is also constantly improving; People are also aware of the moral problems of food itself.

Health, environmental protection and animal protection are driving the demand for artificial meat. Compared to artificial meat, ordinary meat has health, environmental protection and ethical issues in terms of animal protection. According to BeyondMeat's official website, regular meat can increase the risk of cancer by 16% and heart disease by 21%. More than 50% of greenhouse gases are produced in the process of animal rearing, and there is a huge consumption of the earth's resources.

In addition, human demand for meat is responsible for 66 billion animal deaths every year, and there are many ethical issues in animal protection. The emergence of artificial meat has solved these major pain points of ordinary meat, and the demand for artificial meat is increasing.

According to Winsight Grocery and Acosta's survey of the reasons why millennials in the United States choose a meat-free diet, 51% of respondents chose vegetarianism for health reasons, and 32% and 30% chose to eat a vegetarian diet because of environmental protection and animal protection awareness.

In China, if you randomly interview a few aunts who buy vegetables in the vegetable market or supermarket will accept artificial meat, then you are likely to get a negative answer, one of the reasons may be that Chinese are not as accepting of artificial food as foreign countries, and there is resistance to the word "artificial", after all, in most Chinese concepts, pure natural is the best. Another reason is that there are more vegetarians in Western countries, and the demand for "artificial meat" is relatively large, and from the perspective of environmental protection and health, "artificial meat" is also a good choice, but there are relatively few vegetarians in China, and some people may choose artificial meat as an alternative to meat products, but the demand for artificial meat is much less than that of foreign countries. Another reason is the first factor, as mentioned above, the current vegetarian meat is based on plant protein-based artificial meat, the product is slightly higher than traditional meat products, and can still be accepted by the market, and "cultivated meat" is based on bioengineering as the technical route, which is still expensive and still cannot be mass-produced, which is also a key reason that hinders artificial meat from entering the homes of ordinary people.

But that doesn't mean Chinese are rejective of plant-based food. At least in the matter of drinking milk, plant-based milk has shown its huge potential, so it is not without opportunities for "artificial meat" produced with plants as the main raw material in China, at least in a small area, vegetarians or fat loss people should be interested in it. From the perspective of the entire meat industry, when the technology of artificial meat is relatively mature and more affordable, it may become a powerful supplement to China's meat products.