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Answer: How to apply emotional marketing in the sales process?
The following points are summarized:
Clause. First, in the sales process, in combination with the ways and methods of marketing strategies, for the customer resources at hand, in order to grasp the important work links and content, in order to effectively deal with the relevant problems and requirements for customers.
Clause. Second, in the sales process of customer-centric ideological arguments, to say that "the customer is God" to do our best for the sake of customers, or to talk about meaningful and interesting topics for customers, in order to combine the advantages and needs of products, so that customers are interested in accepting product orders, in order to tailor product marketing strategies for customers, to provide customers with more convenient and faster quality services.
Clause. 3. In the sales process, the salesman's enthusiasm and perseverance, enthusiasm and service to improve the quality and taste of the product, to the salesman to abide by the professional ethics as the criterion, in order to establish the professional quality and image of the sales staff, to fully escort the quality assurance of the product and the commitment to after-sales service.
Clause. Fourth, in the sales process to provide customers with personalized product positioning services, in the pursuit of excellent high quality and excellent reputation, to create a new concept of marketing model for customers wholeheartedly, to provide customers with the trust of the cooperative brand, to provide customers with added value and value-added services for the transfer of products.
Clause. Fifth, in the sales process to treat customers with sincerity and friendliness, to wholeheartedly accept or deal with relevant problems and demands for customers, to cultivate customer loyalty and trust with sincerity, to customer product needs as the starting point, to create wealth of life with the value of products.
Clause. 6. As a product and with customers, we will further stabilize the relationship between customers and the quality of products, so as to use customer resources and channels to broaden human resources relations and network relationships, so as to jointly create a friendly environment for winning business and lay a solid foundation. Thank you!
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1. Accurate salutation, grateful mentality to meet customers, when marketing personnel open the door of customers to visit customers, to accurately address each other, introduce themselves and express their gratitude, and immediately express gratitude to customers, so that customers leave a polite and polite image, so as to win the favor of customers.
2. Opening remarks and greetings indicate the intention of visiting. Try to make a good first impression with your opening statement. The client will take you to a suitable interview venue, during which business cards will be exchanged with each other, and the marketer will take out a notebook, company-related materials and other documents to prepare for the interview.
3. Statement, introduction, inquiry and listening, let customers understand their company and its products and services through conversation, understand the current situation and needs of customers in conversation, especially ask customers about their current status and potential needs, at this time to avoid customer resistance, and find ways to meet the specific interests of customers.
4. Summarize and achieve the purpose of the visit, the marketing personnel introduced their company, understood the current situation of the customer and the problem points of the reputation of the shed, and achieved the goal, and took the initiative to summarize the results of the visit and confirm with the customer, and the summary mainly focused on the potential demand.
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