There is only the idea of the off season, and there is no off season market

Umbrellas are sold on rainy days,,, umbrellas are sold on sunny days.

If it refers to the way of management, that is to say, the market is mastered by the operator, the market is just a variety of business channels of the general name of the oak pantan, which can be used to make a profit, the off-season market can only be said to be the mastery of the materials for consumers are not very needed, but the need is one thing, buy or not is another thing, "only think of no can not do", what to do is to make consumers willing to buy the materials in their hands, the off-season market is nothing.

Extended Information: Market Profile:

1. (market) is one of the multiple systems, institutions, procedures, legal reinforcements and infrastructures in which all parties participate in the exchange. Although the parties can barter.

Exchange goods and services, but most marketplaces rely on sellers to provide goods or services (including labor) in exchange for buyers' money. It can be said that the market is the process of establishing goods and services. The market facilitates** and facilitates the allocation of resources in society.

The marketplace allows any tradable item to be evaluated and priced. Markets emerge more or less spontaneously, or can be deliberately constructed through human interaction in order to exchange rights (such as ownership) for services and goods. The market often replaces the gift economy, often through rules and customs (such as booth fees, competitive pricing, **goods** (local produce or **registration) and military or police threats if these rules are broken.

2. The market may be affected by the products (goods, services) or factors (labor and capital) sold, the differentiation of the products, the location of exchange, the pertinence of the buyer, the duration, the sales process, the regulation, taxes, subsidies, and the minimum wage.

Cap, trading legitimacy, liquidity, speculative intensity, scale, concentration, trading asymmetry, relative, volatility and geographical extension. The geographical boundaries of the market can vary greatly, such as a food market in a single building, a real estate market in a local city, a consumer market in an entire country, or the economy of an international ** group where the same rules apply always. The market can also be global, such as Global Diamonds**.

A country's economy can also be divided into developed markets or developing markets. The market generally refers to the field of commodity exchange. Such as the international market.

domestic market, rural market, etc.

All markets are decided by the mind, it depends on whether you see the market thoroughly enough, and whether you can turn the real off-season into a peak season.

The off-season refers to a period of time in the business, when there are very few customers and the sales volume of goods declines, resulting in a decrease in the profits of merchants. The off-season refers to the season when business is not booming or when something is produced less.

The differences between low season and peak season are as follows:

Peak season refers to the period of time when there is an increase in crowd activity. In terms of commodity sales, it refers to the season when the exchange of a certain commodity is prosperous and sells a lot, and it also refers to the season when a certain kind of filial piety is produced. The off-season refers to the season when business is not booming or when something is produced less.

In general, in the domestic tourism industry, it is often the high point of peak season tickets, generally from April to November every year. Less people in the off-season** low.

There are many kinds of differences between the off-season and the prosperous season, for those who do business and open stores, the off-season sales are poor, and the peak season sales are good. For example, the summer when drinks are hot, in high demand, and sales are good, is called the peak season. The winter is colder, there are fewer people who drink drinks, the demand is small, and the sales are not as good as in summer, which is called the off-season.

From a marketing point of view, your thinking determines your marketing methods. Theoretically, any commodity has its own consumer group at any time, so "there is no off-season market". How to make corresponding marketing methods for different target groups in different periods depends on whether your mind is active and whether it is enough for the "peak season".

Based on the successful experiences of major companies, we have come up with some of the same factors that make for successful marketing.

First of all, full preparation, mainly reflected in the plan of the thoroughness, rationality, feasibility, regardless of the off-peak season, marketing preparations should be carried out at all times, recuperation, a little adjustment, a moment"Take a nap"And so on are the inertia off-season thinking set by the manufacturer for himself.

If a company chooses to develop a new market in the off-season, it is mainly because the vast majority of competing brands are in a dormant period of publicity in the off-season.

As long as you have a flexible mind, you can make money all year round.

Are you doing ** or interviewing?

I've seen someone discuss this sentence before, and there is a lot of content, so here is a simple answer.

From a marketing point of view, your thinking determines your marketing methods. Theoretically, any commodity has its own consumer group at any time, so "there is no off-season market". How to make corresponding marketing methods for different target groups in different periods depends on whether your mind is active and whether it is enough for the "peak season".

Only the idea of "peak season" can bring about the market in high season.

The lively Lantern Festival is like a watershed, after the Spring Festival, the hot scene before and during the Spring Festival in shopping malls is no longer there, and the door is beginning to appear deserted, and the retail industry has entered the most difficult off-season of the year. How can the operation and management of shopping malls be not weak in the off-season? A sentence circulating in the industry is "do goods in the peak season, do services in the off-season", or "grasp sales in the peak season, grasp the image in the off-season", although the focus is different, but the actual meaning is the same, emphasizing that there is only the off-season idea, there is no off-season market; My understanding is that in the face of fierce market competition, the operation and management of retail enterprises is continuous, and there are different work priorities at each stage, and there is no difference between off-peak and off-peak seasons, and the so-called off-season is only for commodity sales; In this off-season of commodity sales, it is also the peak season for shopping malls to grasp basic management, team building, service improvement, commodity structure adjustment, shopping environment optimization, brand promotion and image building; For retail businesses, there may be a so-called off-season for merchandise sales, but there is absolutely no off-season market!

Considering the long-term interests, in the off-season of commodity sales, cultivate internal skills, strengthen basic management, improve sales skills, and improve service levels; You may also wish to enhance the brand awareness of the enterprise, carry out public welfare marketing, and fully tap your own brand culture by carrying out the culture of elegance and common appreciation; Achieving customer retention is also the key work of the off-season of commodity sales, and you can firmly grasp the loyal customers for thanksgiving feedback activities, such as VIP shopping discount specials, knowledge lectures for VIP customers, VIP public welfare activities, etc., to enhance the image and reputation of the enterprise, so that customers have more emotions and trust you more in the shopping mall, pave the way for the peak season of commodity sales, form a virtuous circle, and sell better in the peak season.

Of course, in the off-season of commodity sales, we should do some targeted activities, especially the newly opened shopping malls, if not carried out, the shopping malls will give customers less and less light images in their heads, and eventually customers will forget you. In the off-season, in addition to strengthening internal strength and image promotion, shopping malls should also do some short-term and fast, sacrifice part of the profits, give customers more benefits, and increase customer flow. Enterprises are moving forward as a whole, do not sacrifice long-term goals for short-term interests, sales off-season activities to avoid entering vicious competition, to clearly understand that their purpose is to enhance customer loyalty, is to build momentum for sales in the peak season, to pave the way.

1. There is only the idea of off-season, and there is no off-season market.

Light or not, but relatively speaking, in the case of declining overall sales in the market, as long as you work hard and pay, you can still make your sales share have a greater increase, the key is whether you want to, do you want to?

2. "Everyone is drunk and I am awake, and everyone is turbid and I am clear."

In the off-season of sales, it is sometimes easier to be surprised and unprepared for competitors, so as to be able to make themselves emerge and quietly "outflank" competing products, so as to quietly occupy the commanding heights of the market and lay a solid foundation for the arrival of the peak season.

3. Be good at challenging yourself and overcoming yourself.

The biggest enemy of people is themselves, what kind of ** you plant, what kind of fruit will be harvested, in the off-season, if the sowing is positive, the harvest must be fruitful, if the sowing is negative, the harvest can only be barren; Therefore, challenging oneself and surpassing oneself is the key for salespeople to achieve off-season leapfrogging.

Integrate and promote products.

The off-season is the best time for marketers to sort out and integrate products in the region. Because the off-season sales are relatively stable and soothing, the appropriate adjustment of product layout and structure will not have much impact on market sales. Off-season integration and promotion of products includes the following aspects:

1. Promote new products, especially profitable products.

In the off-season of sales, many small manufacturers often put knives and guns into storage, horses put Nanshan, basically in a state of stop production, at this time to promote new products, often because of fewer competitors, especially "troublemakers" few, and easy to cut into and dissolve the potential, build momentum. At the same time, after the launch of new products, because of the new, it will give salesmen and dealers a new feeling, new power, and ultimately bring new growth points to the market, so that the overall sales increase.

2. Eliminate old products.

Some unprofitable and aging "thin dog" products, basically belong to the company's "chicken ribs" products, "tasteless, it is a pity to abandon it", but because it occupies a certain market share, in the sales season a hot sales situation, often do not dare to rashly start, and in the sales off-season to use the new product on the market to "kill" it is very appropriate, through the promotion of new products, replace the old products, the new and old products can have a good transition and connection.

Integrate and promote products, focusing on promotion, through new product listing and vigorous promotion, can alleviate the "sales visual fatigue" in the off-season, so as to stimulate the vitality of the channel and make the market move.

Expand and broaden channels.

After the launch of new products, in order to have a better market performance in the off-season, it is essential to actively expand and broaden channels. In the off-season, due to the reduction or paralysis of competitors, some channels are often "idle" or even discarded, so it is a great opportunity for marketers to develop channels, expand networks, and squeeze competitors.