How to open up unfamiliar markets? How to open up the market?

If you want to be unique in the field of direct selling and achieve corner overtaking, finding a good product is the key. This product must not be homogeneous, and it cannot be the need to make its own unconventional manufacturing concept, it is too difficult to recreate a concept, guide market acceptance, and create consumption. What you need is a good product that is urgently needed by the market, but has not had a major breakthrough for a long time.

For example, Huoshan Dendrobium, the first of the nine Chinese immortal grasses. After so many years of market hype, it is almost a household name. But for a long time, the real effect of Huoshan Dendrobium has not been developed, and the market is boasting about what removes free radicals, anti-aging, and protects cardiovascular and cerebrovascular diseases.

Your ad bombardment will have some effect, but you'll know who's swimming naked when the tide goes out.

The biggest effect of Huoshan Dendrobium is to clear the stomach heat, for people with chronic gastritis with yellow tongue coating has a dose of effective effect, and in history, Huoshan Dendrobium is relying on this to get the throne of the first of the nine fairy grasses. But now many people are confused with the varieties of Huoshan, and they don't know that this is not used alone, but it is to be used in combination with other tonics, the so-called dendrobium companion. And now the Huoshan dendrobium on the market does not have this actual effect, and they are all boasting of the concept.

There are hundreds of millions of chronic gastritis groups in China, and more than half of the tongue coating is yellow, and the market is very huge. Huoshan dendrobium ** will be sold for seven or eight hundred yuan a gram, but in fact, it has no effect at all. Therefore, people who can do direct sales promotion get a real Dendrobium companion, and the efficacy of the product is very accurate, and it will be like a tiger with wings.

Looking forward to cooperation! All businesses are done by strangers, and direct selling is even more so, why is direct selling so difficult? To put it bluntly, because homogeneous products are more expensive than others, they have to do everything possible to introduce concepts and prove their awesomeness, so that they will not be liked by others.

It's especially difficult to develop unfamiliar markets in all areas. If you want a direct selling project to do an unfamiliar market easily, you have to find good products and projects

This question is simply asking how to live a good life. The answer is also a false great void. To tell you a principle, it is to find a way to sell your products to those who need them. It can be done individually or in an organized way.

1. Whether the product is an original product or a new product. The preparations are different.

2. What is the company's internal resource capacity for new market development, including the maximum financial capacity, the comprehensive ability of the leadership and sales team, and the ability to coordinate and reflect among various departments.

3 The characteristics of the new target market, the potential share, the characteristics of the consumer group, the advantages and disadvantages of the specific product of the existing competitors, and the sales strategy. What or in what way we meet.

4 How the new target market relates to the existing market. We can learn from the experience of the developed market or the influence that has been formed to improve the efficiency of new market development.

Clarify the above points, evaluate the results of the analysis, unify the thinking, formulate a new market development and implementation plan, quantify every detail of the implementation of the plan, the division of labor, resource allocation, effect, risk prevention measures, etc., and more importantly, let everyone in the team always be clear about our goals and personal work rights and responsibilities. Whether there is a good team that executes is the most important, the goal should be single-minded, and the team can fully understand what is done to achieve the goal and execute it in place. It doesn't matter if it's a new or old market, it's going to be a success.

The following points must be noted:

1. In the face of a new market, the first step is to conduct market research in the relevant fields of our products, and determine the market environment and culture, target group, sales area, investment budget, etc. Determine the product sales method, channel construction method, product pricing strategy, and form at the micro level.

2 The company's successful experience is combined with innovative practices. Research the key methods and ways of the company's previous success, combine with new markets, bring forth the new, market-oriented, customer-centric, guide, and cultivate new markets.

3 All departments are coordinated and perform their duties. The company is not only composed of one or two departments, but also the division of labor and cooperation of various departments to develop new markets is inseparable. Maintain effective communication to maintain legitimate interests and promote common goals.

4 New markets, new risks. Keep abreast of market dynamics, be vigilant, react quickly, and don't fight unprepared battles.

To develop a new market, each salesman has his own process, which is generally to collect customer information first, and then conduct questionnaires and implement surveys on potential customersThe following are personal opinions: 1. Personal observation method: according to their own direct observation, judgment, analysis and research of the surrounding environment, the method of finding prospective customers 2

Methods of directly visiting the owner or organization of a specific area to find prospects3. Relationship development method: the method of using one's own relationships with all walks of life.