What is the quality of a planner and what is the basic quality of a planner?

The first aspect of writing ability, many people think that planning must be the planner's ability to express themselves is mainly reflected in three aspects: clear views, clear levels, accurate expression, and the ability to express rationally, objectively and accurately. The second ability is the ability to express oneself in language.

Because as a planner, you need a lot of language communication, and the best way to show your language expression ability is to be able to express your own views clearly when reporting the plan, and at the same time attract people's attention and give people a strong infection. Therefore, a good planner must be able to write and speak. The third ability is the ability to make comprehensive judgments.

Planning is a lot of prescriptions for the project, because when the most need for planning, one is when the project has just begun, and a very important thing is when the project has problems with the sales situation during this time, only to find this plan, then at this time it is necessary to accurately take the pulse and diagnosis to prescribe medicine to him, then in fact, this is our comprehensive judgment ability, through the screening and analysis of various clues to find out the root cause of the problem, and then we put forward a solution. This is reflected in our market research and analysis reports.

In order to better complete the project, a fourth competency is also needed.

The fourth ability is management thinking and ability, which is more reflected in the management of the team, any rookie in our workplace actually has the opportunity to grow into an eagle, and any master planner needs a teamwork. Whether he has management thinking, is an important indicator to judge whether he has the potential to rise, there are many planners with first-class technology, but there is no way to do the position of leadership, a very important reason is actually the lack of management thinking. Because of this, marketing planning will add content to improve our management thinking and ability when learning.

Planners shall meet the following conditions:

1. Have the ability to collect and organize information.

2. Be able to continuously provide new suggestions and technical guidance so that it can be close to the technical specifications and requirements of advertising innovation, differentiation and uniqueness.

3. Be able to provide innovative, comprehensive, independent, objective and accurate advertising; It can help customers make accurate judgments and find out a clearer basis for judgment.

4. It is necessary to provide arguments and plans: that is, objective basis for market arguments and judgments. In addition to being feasible, the solution should be as economical as possible, reducing the investment in design for the customer.

5.Have a good work ethic.

6.Have a high level of intelligence.

7.Skilled work experience is required.

8.Have excellent PR skills.

9.There is a wealth of expertise.

Planning refers to the individual, enterprise, organizational structure in order to achieve a certain purpose, on the basis of fully investigating the market environment and related environment, following a certain method or rules, the future will happen systematic, thorough, scientific and develop a scientific and feasible plan.

1. Good aesthetics and master general aesthetic standards:

The identification, pursuit and creation of beauty (such as the most basic **, copywriting and retreat) is also very important, such as the love and thinking of life, so that we can really enter the customer's perspective to think about the problem, and say promotion to the bottom of the heart. Language. Whether you're a professional or your usual hobby or expertise, you can show it.

2. Good at refining and summarizing expressions

For example, market analysis, project positioning, customer tracking, and facing basic information can not only collate and analyze, but also think clearly and, most importantly, be able to speak. In some large companies, they will observe through more mature interview methods, such as providing you with basic information and market information about real estate, which will allow you to optimize your selling points and find marketing opportunities.

3. Good at communication

Sitting at a desk will never be able to complete the planned work. It's important to get the most out of the various partners and communicate with the customer to understand what they think. They should collaborate on the company as well as in sales, engineering, R&D, and property.

This item is easily observable from individual conversations and group interviews. Marketing, especially in the sales category, is the most valuable part. The experience of a campus officer can also reflect better communication skills.

4. Strong learning ability and perfect knowledge structure

Some of the above three items are comprehensive qualities, but combined with professional knowledge, there is no corresponding knowledge system in schools and books that can prepare for prior learning, and it needs to be continuously improved in practice. With the structure of knowledge (not expertise), but even history, land, cinema and **art, it is possible to see the interests, abilities and even talents that a person embodies in these aspects, and to better judge his future growth.

5. Have the spirit of hard-working and hard-working

In charge of design, I often stay up all night with writing manuscripts, and I can't rest before and after running for activities. Of course, the interviewer believes that not everyone says they have it. In addition to observations through the methods and techniques of interviews, a large number of concrete examples are needed to prove it, so remind you that when you say your state, think about whether you have encountered a specific thing or a specific case to show that you are indeed a person.

The most valuable case is an internship experience outside of school.

1. Planners must have rich imagination.

Planners are required to give full play to their subjective initiative and think boldly while mastering the laws of understanding, and widely solicit ideas, ideas, opinions, and dreams. Therefore, diligent thinking, good thinking, and a rich and colorful inner world are the basic conditions that must be met for planning.

2. The planner can judge the event clearly, calmly and objectively.

Planners must be good at raising perceptual thinking to the level of rational thinking and forming rational understanding. If the planner can't organize his thoughts, can't judge and analyze, then mottled thinking is just an idea, just an idea. Distinctive personality and rich imagination are the basic skills of planners, imagination is not confined to the rules and regulations of marketing theory, traditional concepts bit by bit, dare to put forward a variety of hypotheses and ideas.

3. Diligence and hard work are the third character traits of planners.

Excellent planning, not only good at using the brain, but also good at using the feet. They are energetic, keen to get involved in all areas of society, at all levels, and willing to deal with all kinds of people; They are "good at dancing" and are able to maneuver skillfully in the social, political or entertainment arena, and use their diplomatic skills to the fullest.

4. Excellent communication skills are an important aspect of the planner's personality.

Planners must have an in-depth understanding of the content, process, and method of communication and the environment of communication, and apply them correctly to planning. Communication is an important part of the implementation of the plan and the guarantee of the implementation of the plan. Without good communication, planning is just on paper.

Planning what to communicate, who to communicate with, how to inculcate, and what kind of communication methods to use must be carefully designed and implemented in order to achieve the purpose of effective communication.

Suitable people for planning are as follows:

1. The planner must have the ability to observe, analyze and judge.

Accurate diagnosis of the enterprise and project should be the basic skill of the planner. Planners have to face all kinds of complex contradictions and problems in all walks of life, and they must be able to see the essence through the phenomenon and quickly find out the crux of the problem. To put it figuratively, it is as if the nest silk worker grabbed the thread in the cocoon and sorted out the clue.

2. The planner must have thinking ability and writing ability.

The planner must be a person who is diligent in thinking, good at thinking, and has his own unique opinions. I often say that we eat by selling our minds, and this is determined by the nature of the mind industry. You can not only ask questions, but also come up with solutions to them.

3. Planners must have the ability to learn quickly.

Practice has proved that being a planner does not care what major you study in college, the key is whether you can master effective learning methods and scientific ways of thinking. It is necessary to have a wide range of knowledge and to be able to comprehend the main points and essence of the new fields and disciplines involved in a relatively short period of time.

You don't expect to become an expert through fast charging, but that doesn't prevent you from having conversations with experts, you should not only be able to understand, but you should also stand on the shoulders of giants to achieve transcendence and sublimation. The key is that you must have the ability to tolerate the three rivers and the five lakes, be able to grasp the problem from a broader philosophical level, and be able to draw inferences from one case and touch on the other.

In order to make an actionable plan, the planner must be familiar with the operation process, personnel organization, arrangement, technical points, core competitiveness, audience characteristics, filming cycle, broadcast and distribution channels and advertising management related matters of different nature of TV programs or activities;

2.Good communication and teamwork skills - TV relies on teamwork for production**,Without communication and teamwork,Any planning is impractical;

3.Good writing skills and clear thinking - these are the skills necessary to fully and clearly express your plan. Teapot boiling dumplings style characters, it is difficult to become a successful planner.

In terms of quality:1Acumen: Be able to grasp the characteristics and latest development direction of TV first; Be able to accurately grasp the audience's viewing habits and viewing wishes; Be able to accurately grasp the expectations of the leader for the content of the project he or she plans;

2.Creative: Able to come up with novel, unique, and highly operable ideas (or ideas) according to different channels, different audiences, and different business environments;

3.Strong policy level: This is only for the existing media in China.

No good plan can contradict the current media policy. Perhaps the success of some plans is completely dependent on "playing the side ball", so it is all the more necessary for the planner to have a subtle grasp of the policy, so as to achieve both the edge and never cross the line.

Basic requirements for a business planner.

Planning is a kind of creative thinking activities, to be good at using the heart and brain, catching information, observing people and things, and developing a unique thinking ability and way of thinking in daily or business activities, so planners are required to be flexible, quick thinking, creative and innovative, and planning ahead.

The enterprise planner must have a college degree or above, and must have more than two years of work experience in enterprise production and business activities. A high level of proficiency should be required in manuscript writing, oral expression, organization and coordination, computer and foreign languages. It is necessary to have self-confidence and the quality of being trusted by the enterprise, and to have the team spirit of aligning personal goals with the planning, goals and interests of the enterprise and the personality quality of strict confidentiality of corporate planning.

Knowledge and competency requirements.

Business planners should have relevant knowledge of planning, advertising, economics, literature, politics, thinking, etc., and be able to master the basic theories of systems theory, cybernetics, information theory, futurology, etc. Conduct scientific analysis and judgment on various situations and various information, and make accurate changes in the trend of things.

Assess. Yo has foresight and creativity, and dares to boldly propose a business plan with rigorous conception, unique design and reasonable selection.

Practical Competency Requirements.

Planning is a science, but also a kind of arduous creative thinking activities and mental work, so enterprise planners must have strong practical work ability.

First, master the production method and writing skills of the proposal. Able to unify the content of the cover, preface, purpose, content, budget, planning schedule, job assignment table of relevant personnel, items and venues required for planning, and relevant information of planning. In the process of writing, try to describe the set situation as concisely as possible; It is necessary to depict the theme of the plan in an engaging way; To describe the overall image in detail, divide it into sub-categories according to a certain logic.

The core secrets of the corporate plan cannot be disclosed in the plan.

Second, fully grasp the basic procedures and requirements of enterprise planning, and be able to independently complete the setting of problems (topics) and goals, environmental analysis, organization and implementation, effect evaluation and feedback planning. Understand the characteristics and content of thematic planning, and be able to follow its process. In terms of marketing strategy planning, students can make specific plans in terms of market opportunity analysis, corporate goals and market orientation, marketing strategy formulation, marketing plan and policy formulation, implementation and control of marketing, and evaluation results.

In terms of product planning, we can start from the idea, evaluate and select the best, and then go through continuous testing and modification, and finally obtain competitive new products and so on.

What are the skills required for a good planner?

1. Data analysis ability.

Be able to process and analyze data, and know how to use data to adjust the planning plan and guide the planning direction.

2. The ability to come up with names.

The key to planning is that the theme can move people, has a certain cultural heritage, has its own product tonality, and has its own unique and attractive things, rather than being placed anywhere can be applied, and the same thing must have no market.

3. Have operational experience.

Know how to make the product land, how to target, have goals, have a process, have a basis for calculation, and have a method.