How can I do market research, how can I do market research?

Method 1: Inquiry Method. The method in which the investigator directly contacts the respondent and collects information about clothing through questioning is called the inquiry method.

It is a method in which the investigator asks questions to the subject in order to obtain business information and information. The inquiry method can be divided into three forms according to different contact methods, namely, the visit investigation method, the petition investigation method and the ** investigation method.

Method 2: Observational Survey Method. It is a method in which the investigator visits the site to be investigated to conduct on-the-spot investigation, or conducts surveys and statistics on the relevant behaviors and reactions of the respondents without their knowledge.

The observation method is often used to investigate the appearance, color, style, fabric, packaging and customer flow of clothing products and wear.

Method 3: Experimental Survey Method. First, a small range is selected, 1 2 factors are determined, and the factors affecting the production and sales of garments are subjected to practical experiments under certain control conditions, and then the results are analyzed and studied, and then a survey method is promoted on a large scale.

It is equivalent to the trial production stage of garment processing and the test marketing of joint venture garment stores.

Market research is a work that must be carried out to do a research and collect data and data. Here's how to do a good job of market research.

01 To conduct market research, we must first clarify the objectives of market research, and the objectives of market research will be different according to the different needs of enterprises.

02 The second step of market research is to design the survey plan, including formulating the requirements of the survey, determining the survey object and survey content, making the survey form, finding the scope of the survey area, sampling the sample, and the method of collecting and sorting out the data.

03 The third step of market research is to formulate the survey work plan, organize leadership and staffing, and recruit and train interviewers.

04 The core work of market research is to organize field investigations, do a good job in the organization and leadership of field investigations, and the data records must be accurate and true.

There are many points to consider for effective sampling: 1. Clarify the survey population: A clear definition of the survey population will help ensure the standardization of sampling and the qualification of the sample; 2. Clarify the sample unit: the sample unit is sometimes an individual, sometimes a family, sometimes a company, and it should be clearly specified before the investigation; 3. Select the complete sampling frame:

In the complete sampling frame, each respondent should appear once, and only once; 4. Determine the appropriate sample size: In the ideal case, the statistical accuracy is only proportional to the square root of the sample size; 5. Formulate a reasonable sampling implementation plan: It is a process in which the marketing investigator takes a small sample from the total consumer group for research, and then draws an empty reputation on the overall conclusion after the Zen period.