How to write a real estate advertorial? How to write a good online advertising advertorial, and wher

The purpose of the advertorial determines the way to write the title: during the marketing period of some advertorials, you can discover the miracle of the content of the advertorial, especially the way the title is written is completely different, never underestimate the psychology of Internet users, what is the purpose of communication? For advertorials for different purposes, the way of writing their titles is also completely different.

The first paragraph of the advertorial should be written: the final advertorial needs to always find the answer, the advertorial is just to let the user continue to browse the paragraph, what is the accurate user? Do advertorial promotion to find brocade and push, because it is the desire to consume, the advertorial is read from beginning to end, there is a feeling of upside down, but it seems to see the content you want to see.

The advertorial should be concise, concise, and concise! Let netizens see what they care about and want at a glance. In this information-leading society, conciseness and clarity can attract netizens.

The advertorial should be written in an attractive way, which can deeply move or move your audience, and let them know that the advertorial is helping them, not doing marketing.

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

1. One of the main characteristics of real estate advertising advertorials compared with hard advertisements is that it can give people a relatively high sense of credibility. Therefore, the building book can be full of wind and snow, but the advertorial must appear real, and try not to be sunny and snowy.

2. You can think of yourself as a reporter and a buyer, but you should think less of yourself as a house seller, that is, you must empathize. Think about what you pay attention to and doubt about buying a house?

3. The content can be flat, but the subheadings should be a little more mysterious, so that people can attract to watch. At the same time, try not to highlight the case title information in the headings and subheadings. Because, this advertising smell is too strong, and it is easy for readers to have a sense of resistance.

In addition, it is necessary to treat concepts differently and do not blindly rely on the concept of the title. Otherwise, the marketing power of the title and the entire advertorial will be sacrificed.

4. Divide as many paragraphs as possible, so that readers can find what they are interested in through the first headline that comes into view, and go deeper into it.

5. Don't be verbose in real estate advertising advertorials, don't pour a lot of ink on the public information that everyone knows, try to be as concise as possible, and highlight the core things you want to talk about. Think for yourself, in the same newspaper, or even on the same page, in the face of multiple advertorials that may meet our needs, will we throw aside the stinky and long "old woman wrapping her feet" type of articles? Of course, advertorials with event gimmicks can be dealt with a little longer.

6. Usually read more newspapers to see how people's real estate advertising advertorials are written.

7. Conduct detailed analysis and targeted writing.

1. You don't have to write it yourself, the key is to learn to copy, forums and blogs have a lot of private troubles for you to copy.

2. The key to promoting advertorials is that your target group can see that popular forums and portals in the region are good places.