How can I do a comprehensive survey of the market?

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Market research is a work that must be carried out to do a research and collect data and data. Here's how to do a good job of market research.

01 To conduct market research, we must first clarify the objectives of market research, and the objectives of market research will be different according to the different needs of enterprises.

02 The second step of market research is to design the survey plan, including formulating the requirements of the survey, determining the survey object and survey content, making the survey form, finding the scope of the survey area, sampling the sample, and the method of collecting and sorting out the data.

03 The third step of market research is to formulate the survey work plan, organize leadership and staffing, and recruit and train interviewers.

04 The core work of market research is to organize field investigations, do a good job in the organization and leadership of field investigations, and the data records must be accurate and true.

There are many points to consider for effective sampling: 1. Clarify the survey population: A clear definition of the survey population will help ensure the standardization of sampling and the qualification of the sample; 2. Clarify the sample unit: the sample unit is sometimes an individual, sometimes a family, sometimes a company, and it should be clearly specified before the investigation; 3. Select the complete sampling frame:

In the complete sampling frame, each respondent should appear once, and only once; 4. Determine the appropriate sample size: In the ideal case, the statistical accuracy is only proportional to the square root of the sample size; 5. Formulate a reasonable sampling implementation plan: It is a process in which the marketing investigator takes a small sample from the total consumer group for research, and then draws an empty reputation on the overall conclusion after the Zen period.

Quickly master sales skills, increase the product knowledge and industry knowledge of sales personnel, improve the social skills and communication skills of sales personnel, and enhance the sales personnel's awareness of goal management and teamwork. Relying on methods and not people, relying on ideas and not relying on relationships, calmly leading industry competitors, and achieving crazy growth.

Before starting an investigation, the investigator must be clear about what the problem is and what the purpose of the investigation requires. According to the object to be investigated, the content that needs to be understood should be formulated, and then the objectives of the investigation should be set so that the investigation can be carried out reasonably.

2) Preliminary situation analysis.

Once the survey objectives have been determined, there are often a lot of complex questions, which need to be reduced. Narrow down the scope of the survey by cutting down information that is immediately available (e.g., the geographic location of competitors).

3) Conduct a formal investigation.

When you have the primary information, you should interview the experts to get the information from the people who are familiar with the problem and understand the opinions of the users. Formulate a survey plan, including what information to investigate, who to investigate the plan, what method to use to conduct the survey, where to investigate, when to investigate, whether to survey once or multiple times, questionnaire design, etc.

4) Data collation and analysis.

When the data are collected, they should be sorted out and checked for errors in the survey data. Errors may be statistical errors, poorly designed conflict between interviewers, interviewer interviews, questionable answers, etc. When collating the data, it is necessary to eliminate the erroneous information, and then classify and count the remaining data, and finally draw conclusions.

By analyzing the data, decide whether to open a store, open a store, when to open a store, etc.