What are the characteristics of corporate feature film production and shooting?

First of all, it can enhance the corporate image and social status, and is a symbol of corporate status and strength.

Secondly, it can be used as an advertising film to promote and publish on the **, which has a unique promotion role.

Finally, it can be saved as the company's best library, and you can take it out and use it when you need it!

Characteristics of enterprise feature film production:

1. It can effectively enhance the social status and corporate image of the enterprise, in the vast majority of enterprises and institutions, the tailor-made TV feature films are some strong and large-scale units, in the eyes of many people, having their own TV feature film itself is a symbol of corporate status and strength, and TV feature film has truly become the face of the image of the enterprise gy02.

2. It can be released as a TV commercial, and it can be edited into different lengths of time according to the needs of the film and television **, and it plays a promotional role in the company's product promotion meetings, press conferences and other gatherings.

3. It can be distributed and mailed to the company's customers or potential customers who are interested in cooperation, so that customers can increase their awareness and trust in the company on the basis of in-depth understanding of the enterprise or products, so as to lay a good foundation for the next step of cooperation.

4. It can be stored as a corporate file for a long time. TV feature films generally include the business philosophy of the enterprise, the introduction of the current situation of the enterprise, the development plan of the enterprise, etc., which provides a rare document for the successor and those who want to understand the history of the company's ancient Yuan film and television.

What are the characteristics of corporate video shooting? 1.In the shooting of corporate promotional videos, in order to give up the products, it is necessary to highlight the production methods, production skills and styles of corporate promotional videos.

2.The overall feeling of the corporate promotional video should convey the culture and strength of the enterprise; At the same time, the shooting of corporate promotional videos should highlight the functions, characteristics and advantages of the product and convey information. 3.

The corporate promotional film should highlight the characteristics of the enterprise and highlight the product, which has a certain significance in the production of the corporate promotional video. 4.The corporate promotional video should highlight the product, and for those enterprises that need product promotion, there must be a certain advertising image; 5.

When shooting corporate publicity, it is necessary to highlight the advantages of the company's banquet and bring good significance to customers. 6.The color palette in the shooting of the corporate video also needs to echo the theme of the corporate video.

If it is some high-end promotional films, the shooting location is relatively high, and more tones will be used.

The role of propaganda in life is becoming more and more obvious, and both individuals and enterprises need to know how to package themselves. For enterprises, the most direct way is to shoot a corporate promotional video. So what are the precautions for enterprises before shooting promotional videos?

Before shooting a promotional video, the first thing to clarify is the purpose of shooting. In the end, this ** is to do what kind of rough use of the game. Whether it is used to enhance the corporate image, or to promote the product, or as an external promotional material, etc.

Different purposes will have different forms of expression, and clarifying the purpose will help the subsequent filming to be carried out smoothly. Secondly, it is necessary to determine the way of shooting, whether it needs to be filmed, or whether it is performed with materials and special effects, or with mg animation, which needs to be determined before shooting.

After clarifying the shooting needs, what to consider is what kind of company to find to operate. In most people's minds, a corporate promotional film is a fixed and shaped thing, not as textured as the picture of a movie, nor as story-like as a TV series, and not enjoyable. Especially in this era of information, people are bombarded with global information, and with it, the audience's aesthetics have become picky.

They are not only satisfied with packaging the company as a tall and complete image, but also want to see the real core of the enterprise. A good corporate promotional video must have the ability to communicate independently, rather than passively. Therefore, it requires a mature and experienced team to carry out all-round planning and control.

In addition to acquaintances, everyone generally searches and looks for them from the Internet. This requires everyone to have a pair of sharp eyes and find the most reliable and useful one in the thousands of mixed messages. When we choose a production company, the most straightforward way is to make it before the team.

This gives you a rough idea of their planning, shooting, narration, editing, and special effects packaging capabilities, and it's best to pick a few companies to compare with each other.

After choosing a production company, the most important thing is to communicate with the production staff in all aspects. In the process of communication, it must be carried out according to a central idea, and too many side branches must be cut off. The common problem of many corporate promotional videos is that the time is too long, and the content is too much but not detailed.

This is the era of the attention economy, and lengthy information often leads to visual fatigue, which is counterproductive.

To make a good corporate feature film, the following criteria should be met:

1. Idea script: This is the soul of the feature film, the feature film is made according to the actual situation of the customer, including the audience of the feature film, and the quality of the script is directly related to the value of the entire feature film.

2. Picture performance: The shooting equipment and auxiliary equipment used play a vital role in realizing the content of the script, do not hand over all the picture work to post-production, that is, if the shooting material is not good, it is difficult to do it in the later stage.

3. Post-production: A series of work such as coarse trace screen editing, special effects processing, three-dimensional animation, and post-synthesis play a very important role in the rectification and return process of feature film production.

4. Dubbing and soundtrack: Dubbing commentary, background**, are all related to the content that needs to be expressed in the promotional film, and whether the theme idea of the feature film can be realized, rock and these also play a relevant and important role.

1. A manufacturing company should shoot a corporate promotional video first, because this will make people have a certain favorability of the company, and then want to understand their company's products.

This situation is established in the case that the products and enterprises are very ordinary, so we have to choose to shoot a corporate promotional video first, first of all, to let the audience understand how powerful our company is, so strong that leather companies can produce high-quality products. Let the audience first have a certain concept of the company's management mode, operation scale, and construction range, and then introduce the company's products, so that everyone will have a deeper impression of this product, and will choose this product because of the company.

Second, if your company's popularity is higher than that of the product, then you must first shoot the company's promotional video, and then shoot the product's promotional video, so that people will have a deep understanding.

For example, a very well-known enterprise is a typical example, whether in the city or in the countryside, almost everyone knows about this enterprise, and knows that this is a very powerful enterprise. Then we must first choose to shoot a corporate promotional video, so that all people can understand the true state of a source group, and then introduce the company's products, so that everyone will know that the original product is a product of a source group, then everyone's trust in this product will be higher.

3. If the popularity of your product is higher than that of the company, then choose to shoot a promotional video of the product first, and then shoot a corporate promotional video, so that people will connect.

For example, a cow functional drink is a well-known product, but people don't know about the company that produces it. In this case, we will first introduce the product itself, and then use the product to introduce it to the enterprise, and then enter the corporate promotional video, which will become an interlocking link. Everyone will slowly discover the power behind this drink, and only then will they find that there is such a powerful production link behind this drink.

Corporate video. Because corporate videos can enhance the image of the brand and make users more trusting.

It should be to shoot a promotional video of the product first, and then everyone has an understanding of the product and is interested in it, and then go to shoot the promotional video of the company.

In my opinion, a company that manufactures tung and dou industry should first shoot a corporate promotional video. Only when others know what kind of company you are, will they understand what products are milled within the enterprise.

In general, there are several steps in the shooting of a promotional video:

Step 1: Communicate in advance.

When making promotional videos for customers, film and television advertising companies need to communicate with customers in depth to understand the actual situation of customers: enterprise type, corporate culture, work process, etc.; Customer industry information (industry characteristics, industry status, relevant policies and regulations, etc.); Understand customer needs (including specific requirements such as scenario planning, staffing, etc.).

Step 2: Copywriting planning, copywriting planning will be roughly divided into the following two contents:1

Planning outline planning: determine the theme, narrative clues, narrative style and expression techniques of the whole film2Specific Commentary:

Determine the overall logical framework, language style, perspective, etc. of the commentary.

Step 3: Establish a storyboard plan.

Determine the editing style with the customer, so as to determine the amount of shots and shooting techniques, set the proportion and shooting techniques of emotional shots and narrative shots respectively, ensure that the shooting picture has a reasonable logical relationship, design the use of the picture from the whole film, avoid multiple reuse of the same type of shots, make trade-offs on the lens according to the budget, and make a production script detailed to each commentary for your own use.

Step 4: Pre-shooting.

Communicate with the client to formulate a shooting plan and prepare content in advance. According to the needs of the storyboard script, the venue and the shooting content, the equipment is determined, and the arrangement is reasonable, the lens design is reasonable, and the "human eye" perspective is avoided as much as possible.

Step 5: Post-production.

1.Initial editing: Roughly crop and sort the materials according to the design of the storyboard and the length of the commentary, select the appropriate neutral materials, and recreate them when editing; 2.

Fine editing: emphasizing the concept of "group" of shots, paying attention to the logical relationship of the picture and the order of scenes, selecting ** that conforms to the style and relationship between the whole film, and controlling the editing rhythm; 3.Special effects production and embedding:

Communicate feedback with special effects production personnel in a timely manner, and review and guide the production direction step by step to avoid delays in the construction period; Be responsible for the quality of animation and put forward rectification suggestions appropriately;

After the final sample is submitted, it will be modified according to the customer's needs, and the final delivery will be completed.

First, you need to develop a copy.

Decide on the shot script.

Shoot on location. Post-editing dubbing.

The purpose of the corporate promotional video is to promote the enterprise and display the enterprise, so the content of the shooting should include pictures that can show the advantages of the enterprise. The details are as follows:

First, the environment of the enterprise. The enterprise environment can reflect two aspects of the enterprise, one is the culture of the enterprise, and the other is the scale of the enterprise.

Second, the technology of the enterprise. The scientific and technological level of the enterprise reflects whether the company's products are at the forefront of the industry and whether they are more advanced.

Third, the company's team and talents. The development of today's society revolves around "people", "talent" is the first core competitiveness, and useful talents are equivalent to having advanced productive forces. A summary of the whole culture.

First of all, you need to know that not a corporate video contains all the things of a company, he is often creatively produced according to your use and needs, and then do a good job of storyboarding, which may have the company's actual shooting, but it may not necessarily be, it is mainly determined by your creative script. , China Promotional Video Production Network is happy to answer for you, I hope to help you, hope to adopt.

1. The shooting angle is usually based on the visual characteristics of the person, and the whole framing effect should also be presented in a relatively stable state. Therefore, the cameraman adjusts the size of the subject at any time during the shooting process to keep the dimension of the camera and the subject unified.

Second, according to the characteristics of the enterprise to develop the shooting angle of the promotional video, in the shooting process of the shooting angle of different expression of the meaning is also different. When the camera angle is higher than the subject in the form of overhead shooting, it is suitable for large-scale shooting, which is easy to show the grandeur and layering of the picture, and at the same time increase the three-dimensional sense of the picture.

3. In the actual shooting of the promotional video, you can adjust the panning speed and track the subject. More importantly, it is necessary to maintain the speed and stability of movement, which is conducive to creating a tense and sporty atmosphere in the picture.

Fourth, when shooting the company's promotional video, the ambient brightness, angle and the rhythm of the push-pull panning lens will affect the final effect. You also need to maintain a positive mindset so that you can get more details.

1. The assembly of the shots: It must conform to the audience's way of thinking and the laws of film and television performance, and the assembly of the shots must conform to the logic of life and the logic of thinking. The audience can't understand the illogical promotional video.

The theme and central idea to be expressed in film and television programs must be clear, and on this basis, we can determine which shots to choose according to the audience's psychological requirements, that is, thinking logic, and how to combine them together.

Second, the change of the scene: to adopt the "step-by-step" method, generally speaking, when shooting a corporate scene, the development of the "scene" should not be too drastic, otherwise it is not easy to connect. On the contrary, the "scene" does not change much, and at the same time, the shooting angle does not change much, and the captured shots are not easy to assemble.

For these reasons, we need to take a step-by-step approach to the development and change of the scenery when shooting. Gradually changing the shots at different visual distances can create a smooth connection and form a variety of montage sentence patterns.

3. The direction of shooting: Following the axis law, when the subject is in and out of the picture, you need to pay attention to the general direction of the shooting and shoot from the side of the axis, otherwise the two pictures will be connected to the main object and the subject will "crash". The so-called "axis law" refers to whether the captured picture has the phenomenon of "jumping axis".

When shooting, if the position of the camera is always on the same side of the main axis of motion, then the direction of movement and placement of the picture are the same, otherwise it should be a "jumping axis", and the pictures of the jumping axis cannot be combined except for special needs.

Fourth, the law of assembly: the assembly of the lens should follow the law of "dynamic follow-up" and "static connection", if the action of the same subject or different subjects in the picture is coherent, you can move after action, to achieve the purpose of smooth and concise transition, we refer to it as "dynamic connection".

5. The duration of the assembly: When shooting the corporate promotional video, the length of the stagnation time of each shot is first determined according to the difficulty of the content to be expressed and the audience's receptivity, and secondly, factors such as picture composition should be taken into account. For example, due to the different scenery selected in the screen, the content contained in the screen is also different.

Pictures with large lenses such as long shots and medium shots contain more content, and the audience needs to see the content on these screens clearly, and it takes a relatively longer time, while for close-ups, close-ups and other small shots, they contain less content, and the audience only needs a short time to see clearly, so the screen stay time can be shorter.