What is the attention economy, attention and influence economy, and what is the biggest difference?

Attention economy refers to a special economic model in which enterprises maximize the attention of users or consumers and cultivate potential consumer groups in order to obtain maximum future business benefits. The dot-com bubble in 2000 put it on its back.

In the eyes of many people, the attention economy is associated with hype. It's not fair to that. In view of the deepening of the information economy, it is of positive practical significance to reverse the case and further develop this theory for the attention economy to liberate the productivity of the creative industry and enhance the choice power of consumers.

In this era of increasingly scarce attention, how can you use the attention economy to your advantage? Then we first need to know what the attention economy is.

The concept of attention economy should be common in the eyes of businessmen, but everyone only has a vague impression of him, not a clear concept. In fact, attention is the most important currency of a business, and it is more valuable than income and net worth.

In the information age, people can search for any information, plus fragmented learning and reading. Or the games of recent years, such as short **, etc., as well as a variety of commodity ** means, without exception, are catching people's attention.

All kinds of marketing methods have long since disappeared from the novelty, so it is even more obvious how scarce attention is. It also means that if you want to reacquire users, you have to be more creative than you used to.

In addition to being used in business thinking, the concept of attention as currency also has a greater impact on brands. In this self-leading era, individual occurrence, buyers express their own needs for goods, how they need and when they need it, and a kind of circle consensus will be formed.

If the buyer is not satisfied with the seller's service, they will generate some negative remarks about the brand through online communication. This negative review is more influential than the seller's brand.

For example, in recent years, there has often been a phenomenon of car rights protection, such as the whole period of Tesla brake failure information was published by a car owner on the Internet, which quickly attracted a large number of onlookers, and Hongbui also resonated with more car owners.

It's like throwing a stone into this circle, and one stone stirs up a thousand waves. This incident caused Tesla's stock price to evaporate tens of billions of dollars in market value in one day, not to mention that sales also plummeted.

There's a lot more to it like that, especially for brands that have done a lot of things, and a little bit of negative information can quickly grab people's attention. At this time, there are also many people who fish in troubled waters to achieve their own goals.

That's why public figures, as well as big brands, are afraid of negative remarks, which can quickly cause users to lose attention when they want to consume.

Today we know what the attention economy is and how to use it well? We'll talk about it tomorrow.

The main differences between marketing and operation are as follows: Define different marketing: discover or tap the needs of potential consumers, promote and sell products from the creation of the overall atmosphere and their own product form, mainly to dig deep into the connotation of the product to meet the needs of potential consumers, so that consumers can deeply understand the process of buying products.

Fully grasp the market situation of the company's products and <>

Understand the competitive strategy and effective consumer demand of the same industry, and provide scientific decision-making basis for the market positioning of the company's products. Overall responsibility for the implementation of the company's marketing objectives and plans. Responsible for the development of sales, supervise the development of sales and marketing plans.

Regularly preside over the company's marketing work meetings to fully and accurately grasp the company's marketing operations. Responsible for coordinating the working relationship between the marketing department and other departments of the company. Operations:

Responsible for the construction and development of the operation team, overall brand operation and management, the formulation of the overall market work plan of the area under its jurisdiction, the system regulations of the company's marketing department (operation and brand planning), and the coordination and expansion of external strategic cooperation brands

Operation is the planning, organization, implementation and control of the operation process, and is the general term of all management work closely related to product production and service creation. On the other hand, operations management can also refer to the management of systems that design, operate, evaluate, and improve the production and provision of a company's main products and services. Marketing refers to the enterprise to discover or tap the needs of potential consumers and many businesses, and to promote, disseminate and sell products from the overall construction of products and the construction of their own product forms.

The main purpose is to dig deep into the connotation of the product itself, meet the needs of prospective consumers and many merchants, and let consumers deeply understand the process of purchasing products.

Influencing the economy simply means that a group of people who depend on you listen to you. The biggest difference between the two is that the attention economy mainly relies on attracting attention, and the influence economy mainly relies on winning the trust of the other party. The attention economy is suitable for short-term projects, one shot after another, but without roots, short cycles, and without sustainability.

The impact economy is rooted in the enterprise, and sustainable growth creates passive income. Entrepreneurship requires both, attracting attention is the first step, and in the future, you must win the trust of the other party, transform it into influence, and let others listen to you, you are a signboard that allows you to continue to develop.

The biggest difference is the difference in the economy, and the attention is mainly based on attracting attention, while the economic interest is based on their own ability or their own technology, so this is the most fundamental difference.

The biggest difference is that the focus is different, and the attention economy focuses on some practical aspects, but the influence economy focuses mainly on the spiritual aspects.

The impact on the economy is different, but it also has different promoting effects, and the overall effect of the two on the economy is different.

These are two completely different models, with different effects and different impacts, and their impact on the economy is completely different.

What is attention? Attention is the first of all learning abilities.

Get a quick overview of your learning abilities.

According to the research of international authoritative educators, good attention, memory, observation, thinking, imagination, creativity, emotional intelligence and other "core competencies" determine the achievements of children in their future lives, and this core competency is what we call "learning ability".

Learning ability is an important indicator of children's quality evaluation by schools and families, and attention is known as the key factor of learning ability. Therefore, the key to cultivating children's learning ability is to improve the quality of children's attention. A student's ability to absorb knowledge (attention) determines the ability to deal with learning problems.

Quickly interpret attention.

Attention refers to the ability of a person's mental activity to point and concentrate on something. "Attention" is the only portal of our mind, and everything in consciousness must pass through it before it can enter. "Attention" refers to the direction and concentration of people's mental activities on certain things in the outside world.

The ability to pay attention is called attention.

Attention is the first of the five basic factors of intelligence, and it is the state of readiness for memory, observation, imagination, and thinking, so attention is called the portal of the mind. Because of attention, people can concentrate on clearly perceiving certain things, thinking deeply about certain problems, and not being disturbed by other things; Without attention, people's various intellectual factors, such as observation, memory, imagination and thinking, will not be supported and will be out of control.

Attention refers to the ability of a person's mental activity to point and concentrate on something. "Attention" is an ancient and eternal topic. The Russian educator Ushinsky once brilliantly pointed out:

Attention is the only gateway to our mind, and everything in our consciousness must pass through it before it can enter. "Attention" refers to the direction and concentration of people's mental activities on certain things in the outside world. The ability to pay attention is called attention.

Attention refers to the ability of a person's mental activity to point and concentrate on something. "Attention" is an ancient and eternal topic. The Russian educator Ushinsky once brilliantly pointed out:

Attention is the only gateway to our mind, and everything in our consciousness must pass through it before it can enter. "Attention" refers to the direction and concentration of people's mental activities on certain things in the outside world. The ability to pay attention is called attention.

Manifestations of inattention:

1. Easy to be distracted: unable to concentrate on one thing, difficult to concentrate, and often have no beginning or end to doing things.

2. Learning difficulties: inattentive in class, easy to get distracted, unstable academic performance, forgetfulness, boredom in school, often make mistakes due to carelessness in homework and exams.

3. Too much activity: unable to be quiet in any occasion, hands and feet do not stop or constantly interject and interfere with the activities of adults, usually walk quickly, often run aimlessly, and do not listen to dissuasion.

4. Impulsive and willful: emotionally unstable, easy to change, often draw conclusions without thinking, and act without regard to the consequences.

5. Poor self-control: do not abide by the rules and order, do not listen to the instructions of teachers and parents, do things in a disorderly manner, casually, let everything go, can not cooperate well with others, and are prone to conflict with others.

Content from user: Dream Flying Fan 0511

What is Concentration?

Let's start with concentration. Literally, concentration and attention mean the same thing, both of which refer to the degree of concentration and dedication to one thing. However, strictly speaking, attention is a wide range of attention, and concentration is more concentrated, but from the perspective of mental learning:

Concentration, or attention, refers to a person's state of mind when they are focused on a certain thing or activity. For example, if a child wants to learn to write, he must concentrate on reading, listening, and practicing to learn to write in a reasonable time, otherwise it may take a long time to learn a new word.

Intentional and unintentional attention.

Attention is divided into unintentional attention and intentional attention, unintentional attention is also called involuntary attention, which is attention that has no predetermined purpose in advance and does not require volitional effort, such as the sound of suddenly pulling a chair or a quiet scene when a mobile phone suddenly rings. Intentional attention: Also known as casual attention, it is attention that has a predetermined purpose and requires volitional effort.

When we conduct attention training, we mainly train children's intentional attention.

The current state of concentration.

What is the current state of children's attention span? Let's take a look at a set of data released by the National Bureau of Statistics: 75% of the children enrolled in 10,000 new students have a lack of concentration, and 94% of teachers believe that children's attention needs to be cultivated.

This is a very staggering number and illustrates the importance of concentration. UNESCO has identified a lack of concentration as the main cause of disparities in learning performance.

These data show that the level of concentration determines the amount of knowledge absorbed in the classroom, so with the same teacher and the same test paper, there may be children who have an impact of 3 on each performance of the test

Hello, I'm Attention Bar Lord.

1. Lack of concentration, the most effective way is to improve through training. For example, many people in the post bar now improve their concentration by practicing the "Elite Special Speed Memory Training Software": Meditation Pranayama, Vision Expansion, Schulte Table, Focus Movement, etc.

This exercise belongs to the right brain development exercise, which is very helpful for concentration, memory, reading ability, thinking, etc.

2. If you can't concentrate when studying, you can also do this: when listening to the class, you can imagine that the person on the stage is just lecturing to you alone, focusing on his eyes and hearing, and trying to ignore the people and environment around him; In addition, multiple movements are coordinated to concentrate. When listening to lectures, you can take notes while listening, and your hands, eyes, and ears are all moving, which is easy to suppress fatigue, improve learning efficiency, and improve memory ability.

3. In fact, attention and memory are not innate, but can be trained and cultivated. Since we usually do not have much contact with attention and memory training, it is not easy to learn, and in general, training with memory software is the fastest improvement, and "Elite Speed Reading Memory Training Software" can improve memory in a period of time. Each level in it has Schulte squares, focus movement exercises, questions to improve concentration, memory help a lot, my child and I have been learning to use "Elite Special Memory Training" to improve memory until now, her academic performance has improved a lot, has always been among the best.

I am an educator, and I have also made good gains in my work.

4. If you are a student who is taking an exam or is busy preparing for the exam, I recommend learning the elite special, and the "Elite Special Speed Reading" is also recognized by our post bar. Hope you make progress soon!

What is Attention? Star Awareness Project

Attention refers to the ability to direct and concentrate mental activity on a certain object; It is one of the five basic factors of intelligence, and it is the readiness of memory, observation, imagination, and thinking, so attention is called the portal of the mind.