Briefly describe the basic awareness that public relations practitioners should have

The publicist should have the ability to:

1) Organizational skills.

In order for PR work to be carried out in an orderly manner, publicists must have high organizational skills.

2) Expressive skills.

Expression ability refers to the ability to clearly and effectively disseminate one's knowledge, opinions, and opinions to others through language, writing, and action. Public relations work is a communication activity, a two-way process of information exchange.

3) Publicity and promotion capabilities.

Publicity and promotion ability is a kind of practical work ability that public relations personnel must have.

4) Social skills.

Social competence refers to people's ability to interact and communicate with all kinds of unfamiliar people in society, and is one of the criteria to measure whether a modern person can adapt to an open society.

5) Ability to innovate.

The ability to innovate refers to the ability of people to create new ideas, new things and new environments to satisfy themselves or adapt to their own changes.

6) Adaptability.

Resilience is the ability to cope with sudden changes in circumstances. In their work, publicists often encounter some embarrassing events and occasions, and even accidents.

7) Self-regulating control.

Self-regulating control refers to a person's ability to self-control their emotions.

The abilities that public relations personnel should possess include the following aspects: organizational ability, expression ability, publicity and promotion ability, social ability, innovation ability, adaptability, and self-regulation control ability.

Eloquence, know how to read the face, can be dead-skinned! Please the leader. To put it bluntly, a mouth that can talk is against a group of mouths that are practical and rarely talkative! But don't use your brain!

1. Strong and clear public relations awareness.

Public relations awareness is the basic quality of public relations personnel. From the perspective of its consciousness, it can be divided into overall consciousness, public mutual benefit consciousness, social consciousness, crisis consciousness and communication consciousness.

2. Good moral cultivation.

Public relations is a modern profession, and the most basic thing for public relations professionals to engage in this profession is to abide by professional ethics. Every public relations person is dealing with the public on behalf of his or her own organization, and in terms of professional ethics, he or she must first be loyal to his or her organization. Second, publicists must be loyal to the public at large.

In addition, PR professionals must comply with relevant national laws and social ethics guidelines.

3. Healthy psychological quality.

Public relations personnel have to deal with all kinds of people in society, often need to face various problems, contradictions and dilemmas, and need to have a good psychological quality.

4. Extensive subject knowledge.

Knowledge of PR theory. For example, the basic concept, historical evolution, structure and function, process, basic elements and interrelationships of public relations. Using public relations theory knowledge to guide practical activities helps to overcome blindness and enhance self-awareness. Practical knowledge of public relations.

Such as public relations investigation, planning, project implementation, program evaluation, special activities, etc. The key to mastering practical knowledge of public relations is to apply what you have learned. Knowledge of subjects related to public relations.

Such as management, sociology, psychology, marketing, advertising, journalism, communication, etc. The learning of relevant knowledge will help to deal with various affairs of public relations in complex and changeable social relations.

5. Reasonable capacity structure.

Public relations work is a practical, highly operational work, public relations personnel must make themselves form a reasonable ability structure, this is a special professional ability system, it includes:

Organizational management skills. The essential attribute of public relations work is management, and through public relations work, it promotes the realization of organizational goals. Public relations personnel should have the ability to motivate employees, coordinate various public relations, collect information, formulate public relations plans and programs, organize and implement various public relations activities and large-scale special activities, and carry out effective communication and communication.

(1) Image awareness.

Image consciousness requires social organizations or enterprises and its decision-makers and executors to shape the image of the organization as an important goal, pay attention to building a good image, maintain a good image, and can often consciously realize that every move of the organization, the words and deeds of the members of the organization represent the image of the organization.

Show the image of the organization, affect the image of the organization, so as to know how to use a good image to create the best social relationship environment for their own development, win the trust and support of the public, and obtain development opportunities.

2) Public awareness.

Public consciousness requires social organizations or enterprises to regard themselves as the products of the public, regard the public as the prerequisite for their survival and development, regard whether they can handle public relations well as a sign of the success of their own undertakings, and always design their own behavior based on the interests of the public.

3) Communication awareness.

Communication consciousness requires that the activities or operations of social organizations or enterprises are always consciously located in an open system, dynamic system, and feedback system, so that the organization is clearly aware that the closed and isolated state will put the organization in a desperate situation of suffocation and bondage, so as to constantly adjust their own action posture, adapt to the changing social environment, and strive to make the environment suitable for the survival and development of the organization.

4) Sense of credibility.

The sense of credibility requires social organizations or enterprises to regard their own organizational reputation, product reputation, and service reputation as more important than anything else, and regard reputation as the life of the organization or enterprise.

4) Sense of credibility.

The sense of credibility requires social organizations or enterprises to regard their own organizational reputation, product reputation, and service reputation as more important than anything else, and regard reputation as the life of the organization or enterprise.

5) Service awareness.

The sense of service requires contemporary social organizations or enterprises to gain the trust of the public with their own practical actions, and regard all business activities and work as opportunities for their public objects to provide services.

(1) Shaping image awareness;

2) serving the public awareness;

3) Sincere reciprocity;

4) Awareness of communication;

5) Based on long-term awareness;

6) Innovative aesthetic awareness.

The most basic requirements for the professional psychology of public relations personnel include:

Good communication skills: Publicist Takashi Ohno needs to deal with a variety of different people, including customers, **, company leaders, etc., so he needs to have good communication skills and be able to express his thoughts and opinions clearly, accurately, and confidently.

A high sense of responsibility: The work of public relations personnel involves the company's image and reputation, and they need to have a high sense of responsibility and mission, and be responsible, serious and meticulous in their work.

Good interpersonal relationship handling skills: Public relations personnel need to deal with a variety of complex interpersonal relationships, including relationships with customers, **, company colleagues, etc., and need to have good interpersonal relationship handling skills, and be able to handle various relationships with a peaceful and rational attitude.

Psychological Stability: PR professionals need to work in a high-stress work environment and need to be mentally stable and able to handle all kinds of pressures and challenges.

Innovation: PR professionals need to be innovative and provide new ideas and methods to respond to the ever-changing market environment and customer needs.

The qualities that public relations personnel should have: personal awareness, morality, common sense, sentiment, demeanor and other aspects of comprehensive quality.

Quality of Public Relations Personnel:

It refers to the comprehensive quality of personal consciousness, morality, common sense, sentiment and demeanor in the process of using various means of communication to enhance the viability of the organization and establishing a good image in the eyes of the public.

Public relations staff as a representative of the main image of public relations:

Its quality is directly related to the success or failure of public relations activities, and is related to the shaping of a good image of the organization, so as a public relations person, you should have a good ideological character, perseverance character, extensive knowledge and outstanding work ability. Moral quality includes three aspects: a person's ideological awareness, policy level and professional ethics.

Psychological qualities that a civil servant should have:

Since public relations activities involve many fields, the competency requirements for public relations personnel are also diverse. We believe that public relations personnel must have nine aspects of ability: innovation ability, language expression ability, writing ability, self-regulation ability, good organization and management ability, public communication ability, investigation and research ability, adaptability, and information processing ability.

The knowledge structure of public relations is determined according to the main content and basic characteristics of the public relations profession. Public relations staff are engaged in a kind of work that keeps pace with the times and is pioneering and innovative, so public relations personnel must have modern thinking, modern ability and modern concepts.