Preparation for the preliminary work of investment promotion, what needs to be paid attention to whe

Market research. It is inevitable to conduct market research before attracting investment. Only through research can we understand the market development trend, analyze the advantages and disadvantages of the project, and clarify the project positioning, target audience, etc.

Only by knowing these contents can we better "fill in the gaps", so companies must not forget this important work content.

Sorting out the investment model.

The investment model is an important support to ensure the sustainable development of franchisees. After completing the market research, for example, it is necessary to optimize and upgrade the existing investment model. Or for enterprises without investment model, to form a model from such as personnel training, business management, promotion, etc., this model is easy to operate, as long as the franchisee operates according to this model, you can have a good income.

Therefore, before the official start of the investment promotion work, it is necessary to sort out the entire investment promotion model, combined with the research results, and think about what kind of investment promotion model is the most profitable and the most attractive to customers, which is a very basic and important point.

Project incubation. After going through the above two steps, it is time to come to the project incubation link. In this link, the main thing is to position the project, and then carry out the packaging design, so that the project can stand out among many projects; It is necessary to comprehensively create investment promotion tools, realize the effect of displaying advantages, and attract customers.

However, it is worth noting that this link can be changed according to the market situation or the enterprise situation, do not incubate at one time, and remain unchanged for 10,000 years, which is a very bad behavior, and only continuous update and iteration can achieve the best effect.

Branding. After the investment project completes the previous work, it is time to start the brand building process. The purpose of brand building is to allow target customers and audiences to have more content to present when searching for brand keywords in search engines, and enhance brand credibility.

This is also the first step in the beginning of investment promotion, which is a long-term process.

Aggregate investment promotion, focusing on investment outsourcing services, has more than 10 years of practical experience in the industry, can provide all-round and distinctive investment outsourcing services for enterprises, is a one-stop channel construction service platform.

We have the most professional investment team to help enterprises complete the investment work. We have an exclusive project research team to conduct a comprehensive analysis of the industry situation and projects; We have been in the industry for many years to help enterprises sort out the investment model; We have an exclusive brand manager to position, incubate and package the project; We have an exclusive copywriter to publish advertorials, Q&A, and brand building.

1. Before joining, understand whether the franchisor's company and shareholders are reliable.

Before the franchisee cooperates, the first thing to do is to understand the relevant situation of the franchisor, and then decide whether to join the cooperation. According to the "commercial franchise record management measures", all franchisors should be filed with the competent department of commerce in order to use the way of commercial franchising, therefore, the franchisee can go to the competent department of commerce to inquire and verify the franchisor's filing and information disclosure, so as to look at the franchise project more from an objective point of view, to prevent being deceived by the franchisor's rhetoric. In addition, as a general enterprise, you can check the business registration of the franchisor at the Industrial and Commercial Bureau, including the company's major shareholders, the nature of the company, the company's registered place, registered capital, etc., so as to understand the company's real financial strength, core operation team and shareholder changes.

For example, if the company's history involves large-scale changes in shareholders, directors, supervisors and senior executives, it is necessary to be extra careful.

2. Verify whether the franchisor meets the conditions of commercial franchising.

According to Article 7 of the Administrative Measures for the Filing of Commercial Franchises, the franchisor engaged in franchise activities shall have a mature business model and the ability to continue to provide business guidance, technical support and business training and other services for the franchisee. The franchisor engaged in franchising activities shall have at least 2 directly operated stores and have been in operation for more than 1 year. This is an important condition for whether the franchisor qualifies for a commercial franchise.

3. Verify whether the franchisor has the "core resources" to promote

For those who start a franchise, the core factor to attract franchise is the "core resources" mastered by the franchisor, such as well-known trademarks, patents or proprietary technology, etc. Therefore, before joining, you should check the authenticity of the registered trademark certificate and patent certificate by searching for relevant trademarks or patents in the country, and whether the owner is the franchisor. If the technology involved is complex, it is recommended to consult relevant technical experts for assistance.

For example, if the franchisor does not own the patented technology in essence or only has the right to use it, then it is necessary to be cautious when cooperating.

4. Be cautious in signing the franchise contract.

Article 11 of the Administrative Measures for the Filing of Commercial Franchises lists the contents that should be included in the franchise contract. As a franchisee, some core interest clauses should be stipulated in detail in the franchise contract.

In addition, the franchise contract should also include the protection of consumer rights and interests in the franchise and the assumption of liability for compensation, and the subsequent modification, rescission and termination of the franchise contract.

If you're going to look at a project. Don't care if his company is big or not, it depends on whether his company is responsible or not. Some large companies have problems in the later stage, relying on more people to bully fewer people.

The first is to investigate the product you want and finally be able to understand it clearly. And then there's looking at some people who have already opened a store, don't let them take you, you go yourself, it's better to find it yourself. That's how you can really understand.

Pay attention to the other party you sign the contract, whether it is a first-hand business, or second-hand, now there have been encounters with the owner of the shopping mall to hand over the management of the shopping mall to others, but this person rolled up the tenant's money and ran away, now the owner of the shopping mall manages it himself, but the money has to be collected again.

Restaurants, if you choose to join, we have to make on-site inspections, don't join easily, and pay attention to potential problems.

After the business of the single store is done, many friends want to go so that they can attract investment and allies to lead the game. So, how to do it to attract investment.