Which one is good to join in community e commerce? Which fresh supermarket is good to join?

Community e-commerce is an e-commerce model that is booming in 2018, and it is the last mile of e-commerce competition. The industry often compares Jingdong to traditional e-commerce, and e-commerce based on social attributes is called the design e-commerce of new formats. Community e-commerce is a kind of social e-commerce, which generally relies on the WeChat ecology, through the establishment of a group circle of fans, and then diversion to the mini program to complete the order transaction, around the community of the small range of e-commerce circle.

But ants can move elephants, and community e-commerce has shown a rapid development momentum in 2018 and has won the favor of capital. From the perspective of geographical distribution, at present, you and me in Hunan, squirrel spelling in Beijing, and Dianjia in Shanghai are all very momentum community e-commerce enterprises, which can be said to be a group of people. There's no clear picture yet, so it's up to your luck to decide which one you join.

What are the features of a community e-commerce platform?

Sourcing Products Food & Beverages, Fresh Fruits, Nutritious Breakfast, Beauty & Hair, Laundry & Shoe Repair, Pet Hospital, Pets**, Green Flowers, Waste**, Home Maintenance, Home Services, Water & Gas Alteration, Water & Electricity Installation, Furniture Maintenance, Express Delivery, Family Education & CL Rental, Car Rental, Second-hand Trading, Rental Sales, Medicine & Health Massage, etc.

According to the industry division, community e-commerce can be divided into the following 3 categories:

1。Home store service: Users can find peripheral service stores at home through their mobile phones, and can be ordered according to popularity, distance, value, etc., and can book services to the store in advance, or choose door-to-door services, and stay at home to enjoy nails, car washing, and cleaning.

ing and other services.

Enterprise Community E-commerce Platform:

1. There are a large number of good shops, but the rental cost remains high, the input cost is high, and the cost of online e-commerce is low;

2. The richer the products, the more customers like to shop. Stores are limited by storefronts, limited products, and community e-commerce expands indefinitely.

3. The physical store is limited by geography, and 80% of the turnover is about 3 kilometers from the surrounding area; Community e-commerce is relatively limited by location, and the user range can reach about 10 kilometers.

Community e-commerce platform user operation:

1. There is no need to go downstairs, the mobile phone can only be delivered to your door within half an hour, which is faster than traditional e-commerce;

2. You can view detailed product details through your mobile phone, and you can also filter according to popularity and sales.

How does community e-commerce work, and how do individuals do community electrical business?

At the heart of running a community e-commerce platform is the need for a robust mobile app that used to cost hundreds of thousands of dollars to outsource, but can now be manufactured in-house without programming.

With the help of the latest popular "application park" fool mobile phone application production platform, without programming technology, professional mobile phone application software can be produced, and the application park has developed a good community e-commerce mobile phone application software. The template can be used directly, and the production of mobile phones can be completed in 10 minutes, which can save more than 90% of the cost.

In the process of operation, first of all, you can invite surrounding enterprises to enter and collect settlement fees, commissions, etc. Set up a neighborhood bar in the mobile app, post community announcements, establish community forums, and owners can also post freely to create a good interactive atmosphere.

1. Fresh friends have to invite fresh supermarkets.

The whole set of systems and standards operated by Xianshengyou is easy to replicate and make stable profits, so that consumers can trust more and store operations higher. Xianshengyou has a technical team of more than 10 people to fully support the operation of the store system and strong technical research and development capabilities, so that franchisees can operate more calmly. Mobile phone management system, computer system, etc.

Please use the perfect combination of stores and TVs, 1 hour to attract money, rich community activities, multi-channel to attract consumers, and cultivate consumption habits. Firmly lock in consumers and let the performance grow explosively.

2. Lejia Fresh Supermarket.

Founded in 2010, Guangzhou Lejia Fresh Agricultural Products is mainly engaged in vegetables, fruits, poultry, aquatic products, dry goods, cooked food and other fresh products. Based on the community, serving the whole city and looking at the whole country, with the tenet of "safety, freshness, convenience and affordability", the company vigorously develops the community fresh O2O model and B2C fresh e-commerce business, gradually realizes the integrated development of all channels, and strives to build the preferred community fresh brand for Chinese.

3. Wanwanchuan Ecological Fresh Supermarket.

Founded in 2008, Shangji Yukou Wonton is a comprehensive enterprise group integrating brand chain, hotel management, interior design and engineering, and international development. Shangyan Yukou Wonton is a food brand mainly engaged in all kinds of wontons, and as a well-known brand in the catering and food industry, it has always been recognized and favored by consumers.

4. Wen's Fresh Supermarket.

Wen's Fresh is a well-known chain brand under the headquarters of Wen's fresh supermarket chain, and its products have been widely recognized by the market. The most important thing is that the fees of the headquarters are very reasonable, and it will also provide consumers with subsidy policies in some aspects, saving a lot of costs for franchisees, so that they can use the expenses where they are more needed and get the maximum return with lower investment.

5. Neighborhood fresh supermarket.

The neighborhood fresh supermarket has good product quality and excellent service quality, so it has won the recognition of many consumers. A strong R&D team, a perfect system and a mature and professional marketing model are the guarantees for the continuous development and growth of the neighborhood fresh supermarket brand. The headquarters will hold training activities from time to time, and franchisees can selectively arrange employees to participate in training for free.

At the same time, some exchange conferences will also be held to share successful experiences in operation for each other's reference and common progress.

Fresh supermarkets can learn about the TAKE seafood supermarket brand, which has a good reputation and stores in many cities.

Take Seafood Supermarket has conducted research on the seafood supermarket model by visiting seafood markets in many countries, and its flagship products include Alaskan prawns, New Zealand mussels, French oysters, Hokkaido tuna, French Burgundy white wine and snowflake beef.

Take seafood to make people can eat up the seafood restaurant, bring people a fresh way of life, seafood, sushi, salad, etc., cold food accounts for more than 80, hot food is the main steak, by the restaurant on behalf of the scene to cook. This product structure means that the restaurant does not need a kitchen.

If you want to invest and join, which one is good to choose, in fact, there are many ways to solve it:

1. What suits you is the best.

2. Joining needs to be inspected in advance.

3. See whether the brand advantage is suitable for your local eating habits.

4. Whether the brand's pre-after-sales support is in place.

5. The key is to see whether the brand's operating system can be replicated.

1. Figure out the market for the development of the community model.

Before choosing, first figure out the market positioning of the development community model, as the saying goes, the golden nest and the silver nest are not as good as their own kennels, that is to say, no matter how good the product is not suitable for themselves, it is useless, suitable is more important than anything, we must understand the function of the product, whether it meets their own needs.

2. Figure out your specific industry needs.

Make your own needs clear, in order to have a good comparison when choosing the community system, it is not convenient for secondary development, this function is more trouble-free or troublesome, specifically compare to your own needs, then whether it is to let the software company do the second or do it yourself are more clear and clear, simple and trouble-free.

3. Don't look for a software company that's too young.

If the company is too young, it is not recommended to choose, because they often follow the trend to do the system software, and do not have an in-depth understanding and understanding of the e-commerce market, in other words, the product has not been tested by the market, so it is unreliable. Must have a background in a large company.

4. Feel the service.

Nowadays, service is the most important, and I am most afraid that if there is a problem, I can't find anyone alive or dead, and I will leave a mess there, so it is very important to have professional technical support services.

The system selection can not blindly follow the trend, others use this system is good, we also have to use, can not just look at the **, feel that the **cheap investment is less, I don't know, there are many cheap systems are imperfect, the later investment is greater, so the community ** system selection is a fine work, all aspects must be taken into account, can not be blind.

I feel that it is okay to save money on Mifu, and the products on the Mifu money-saving platform are either self-procured from the source or directly supplied by major brand manufacturers.

1. Use a reliable community grouping system.

We all know that the traditional method of playing a group is messy, the information content is messy, it is very easy to lose, the price information content is difficult to share, and the order management system is very inconvenient! Every regiment is the time of the brigade commander, so the reliable community spelling system software can become a good assistant to the brigade commander.

2. Correct community operation skills.

In addition to good goods and a good community organization system, how do you build a group? How do I sell my products? How is the community governed?

How to do a good job in after-sales service? Every discipline is knowledge, and the methods are thoroughly studied. Are you still worried that good goods won't be sold?

3. The depth and integration ability of the ** chain.

**chain, undoubtedly the most critical in the entire business model!

It is very easy to relativity in large cities alone, and only have to deal with localized ** chain management, freight logistics and management methods. On the one hand, there must be sufficient capital investment funds and other resource reserves; On the other hand, it is necessary to cross-regional first-chain management and freight logistics solutions, and the difficulty coefficient of management methods has also increased greatly. The management of the fresh food chain is extremely fragmented, and even if fresh B2B players enter, most of them have advantages in terms of sub-categories, which makes it difficult to support the category needs of community groups.

Therefore, it is more important to be able to integrate into the region. The quality control requirements for the community** are very strict, especially for fresh groups. At the same time, the community ** does community business.

Once the product is not good, it will bring an extremely bad reputation. Therefore, if you want to do a good job in the business of community grouping, you must find a reliable businessman.

4. Investment of financial strength:

When it comes to the concept of community, we are no strangers. There are often some similar marketing organizations around us, which shows that the development of this model is also rapid. But not all of them are good for this marketing model, there are success stories and there are failures.

For the platform, the following points also need to be known:

1. Simple mode of operation.

Whether you are a merchant or an end customer, you want a system that is easy to operate. If the process is too complex, the system is too complex, it is often difficult for people to accept. At the same time, this also adds to the cost in many aspects.

2. Combine online with offline to achieve mobile services.

The model adopted by the platform combines the online and offline lines to provide customers with more practical services. The platform not only easily solves the pain points of enterprises, but also opens the way for the marketing of their products and brands in the market. I believe that many businesses are aware that the current market is close to saturation, but the emergence of this new model is undoubtedly the biggest surprise.

This channel better realizes the communication of products and brands, and helps all characters to grow together.

3. Scientifically summarize community resources for unified operation.

Adopt the method of reducing the intermediate process, simplify the comprehensive resources, unify the sorting, and summarize the demand, so as to carry out centralized distribution and delivery.

4. Acquaintance advantage, repurchase rate increases rapidly.

As a community system, the head of the operation is the owner of the community, so the surrounding neighbors are more familiar. In other words, this is also the advantage of networking, the degree of trustworthiness increases, and the return rate of customers will also increase. Since the ** display is a rigid product demand, with the characteristics of quick consumption, such as food, toothpaste, daily necessities, etc., the consumption is fast, so the repurchase is very fast.

As the head of the group, the mother or the owner naturally has a certain network in the community, and by sending information to the circle of friends, you can better achieve the promotion of customers and lay the foundation for increasing popularity.

The community itself is a regionalized, community-based, and localized form of relying on the real community, mainly relying on acquaintance socialization, high-quality products and affordable products, which quickly accumulate a good reputation in the community and attract more and more users to join the community.

The rich generation, the Internet mobile entrepreneurship platform, is very good, everything is the lowest, the whole network is the lowest, and there is no need to pay any messy fees, just build a group and start a group, real 0 investment and 0 pressure.

Each club is similar, each with its own good. However, I have recently been selected to plant grass by Chao Gejing, and the service is really good.

What do you do? My family is doing aquatic frozen products wholesale, I think Wanghai Network's small program is very good, during the epidemic through acquaintances introduced to do a community ** small program, ** more than 5,000 also with live broadcast module, 3 months during the epidemic did not go to work, we were in a hurry, Wanghai over there sales to reply that they are working at home is estimated not to be so fast, I didn't expect it to be done in 7 days, very fast, after-sales service is also very good!

I think in fact, now do small programs ** are very much the same, mainly to see the service, but also specifically to our head one-on-one training for the system, the last time I went back to the store to create a seckill activity here did not operate well, the company specially sent technology to stay in the store for a day each head guided again, to be honest, I felt troublesome, people didn't say anything, just rush this service attitude to continue in his house next year.