What are the advantages of SEO? Who knows

seo(Search Engine Optimization) is translated into Chinese as search engine optimization. Search engine optimization is a way to use search engines' search rules to improve your current organic ranking within the search engine in question. The purpose of SEO is understood to:

Provide ecological self-marketing solutions for the best in the industry, so that the best can occupy a leading position in the industry, so as to obtain brand benefits; SEO includes two aspects: off-page SEO and on-page SEO; SEO refers to the behavior of making it more suitable for the indexing principles of search engines in order to obtain more free traffic from search engines, from the perspectives of structure, content construction plan, user interaction communication, pages, etc., so as to make it more suitable for search engines; The principle of indexing to make search engines more suitable is also known as search engine optimization, which can not only improve the effectiveness of SEO, but also make the relevant information displayed in search engines more attractive to users.

Souwai tells you the advantages of SEO.

SEO optimization is done for all search engines, as long as the SEO method is white-hat, professional, and user-experience-oriented, then you can not only harvest the traffic, Google, Sogou, 360, Yahoo, Soso will recognize your ** to varying degrees, so as to give you ** good placement. As for SEM, different search engines have different service mechanisms.

Boost traffic without increasing your budget.

To boost PPC traffic, you have to boost your budget. But SEO is different, SEO optimization is a bit like a snowball, although it is inconspicuous at the beginning, but once the snowball rolls up, once the mechanism is established, then it is bound to be full of stamina, and the effect is more significant the later it is, without you having to invest more.

Stop spending, and the traffic remains.

1.?Why do SEO?

Many people have not been exposed to SEO before or have only heard of it, but they don't know why they want to do it, or they don't understand the importance of SEO.

But the concept of SEO has probably been heard of by those who have come into contact with Internet marketing. The fact that Shen Xi is so popular is by no means for no reason.

The advantages of SEO are as follows.

Do SEO can come to customers. Why do SEO? The ultimate goal is to be able to bring sales. The traffic obtained from it is more accurate than that of Toutiao and other **, because it is initiated by users, reflecting immediate demand, and the conversion rate is high.

The traffic is accurate, and it is possible to become a paying user. Because according to the relevant keywords, it is possible to find very precise traffic. For example, if a Beijing restaurant ranks first in the content of the search term "Beijing food", how much accurate traffic will it bring?

The cost paid by the enterprise is relatively low. It only needs to carry out some content and optimization, and the traffic that may be brought by early filial piety is very high in terms of quality and quantity.

Once and for all, it works for a long time. Once you occupy a high position, it is very difficult to go down. As long as it is optimized in time, it will at least occupy the first place for a long time.

2.?How to do SEO?

Fourth, fifth, but in China's local land, there is no doubt that the leading market share is 80%. So the SEO we do now is the SEO that we do by default.

The first bot crawls and crawls the web, and the content of the web page and HTML are included in the database.

Weight value. Here we want to focus on the weight value.

According to AOL's data, excluding ads, the number one clicks reached more than 40 percent. After the second page, it is basically less than one percent, and from the fourth page onwards it is negligible. Of course, this is an average value, and specific keywords still need to be analyzed.

The weight value is from 1 to 10, the higher the value, the greater the weight. In addition to the analysis of web content and structure, the number of high-quality backlinks will also increase the weight value.

So we're doing SEO optimization, which is to find a way to increase the weight value.

If you want to increase the weight value, you need to optimize it internally and externally.

Internal optimization: content optimization and structural optimization.

External Optimization: External link optimization.

Content optimization is generally the responsibility of operation personnel, while structural optimization requires the collaboration of technical personnel and operation personnel.

1.The traffic is precise and targeted. Some **vigorously promote,But it has nothing to do with what you want to do with this rest of the picture.,So it's not a product that customers need.,Even if you bring more traffic to the pickpocket**, it's garbage traffic.,There's no conversion rate.。

The traffic of SEO is the traffic that customers take the initiative to find you, and it is precisely targeted traffic.

Low cost. The reason why it is said that the cost is low, rather than that SEO is free, is because the major webmasters are not free of charge when conducting SEO, and there are some necessary expenses. For example, the cost of time, and some resources, such as external link resources, all need to be spent.

3.The user experience is excellent. Every seoer is to know a little bit of program technology, whether it is wordpress or zblog or other programs, you always have to know a little about this kind of program, because you have to try to be your **beautiful, more in line with the customer experience, the best customer experience is the focus of seoer, with experience there will be a conversion rate.

It has good persistence and existence. This is relative to paid promotion, once you stop paying, then your promotion effect will disappear quickly, but for SEO it has a very popular continuity.

The main advantage of SEO optimization: limb selling.

3. Let those who need it find the viewer first.

5. Let the browser's ** ranking naturally high, increase the number of views, and promote the promotion and business development of the audience. Lisui.

6. Increase the rate of excellent and improve the technology of web development.

7. It is more convenient for people who do not understand the network or know little to find the network knowledge they need.

8. Promote the company's image and establish corporate visibility.

9. The main window of the company's external publicity.

Advantage. 1. Cross-search engine platform effect: SEO optimization is done for all search engines, as long as the SEO method is white-hat, professional, and user-experience-oriented, then you can not only harvest the traffic, Google, Sogou, 360, Yahoo, and SOSO will recognize your ** to varying degrees, so as to give you ** good placement.

3. Stop spending, traffic remains: Many customers divide SEM cost by CPC to calculate whether the SEO service fee is more cost-effective than SEM, which is obviously unreasonable. Because unlike SEM, when there is no money in the account, the traffic will stop.

A professional SEO optimized organic traffic will not disappear immediately because you stop the SEO service, on the contrary, this traffic will continue for a long time, theoretically if there is no excessive external competition and no major changes in the search algorithm, the traffic is basically stable. So, if you really want to calculate, you should at least compare 2 years of SEO traffic with 1 year of SEM traffic.

2. Simple management, enterprises do not need to be managed by special personnel. Everything is maintained by an optimization service provider. What the company has to do is to observe whether the ranking position is stable and save you the cost of hiring a professional to manage it for you.

3. The biggest advantage of the engine is that there is no engine independence, even if you only need to optimize, but the results of Google, Sogou or other search engines, the ranking will be improved accordingly, and the effective visitors who bring changes to your ** will be able to do so.

If it is more difficult, it will take 4-5 months or even longer, it is recommended that the company can carry out the optimization work in the off-season, and the ranking is basically stable during the peak sales season.