Find out the focus and skills of your PR planning campaign! Be as detailed as possible, thank you!

Any public relations activity can only be deeply studied into the characteristics of the industry, in order to understand the needs of customers in a targeted manner and combine with actual operations to successfully complete the planning of this public relations activity. To do a good job in the planning of a public relations event, you need to know the 7 characteristics of public relations activities: 1. Reversal; 2. Mutual benefit; 3. Degree of communication, information dissemination in place, harmonious communication, and consistent interests, the degree of public relations is high; 4. Purpose, clear purpose, the establishment and maintenance of public relations has value and significance.

5. Multi-faceted; 6. The nature of the times, and the public relations that adapt to the times can meet the needs of social development; 7. Consistency.

1. Reversibility.

Reversal is about the position of the subject and object of PR. Due to the value demand, the party of public relations will take the initiative to build a relationship bridge, the party that takes the initiative to build a relationship bridge belongs to the public relations subject, and the party that accepts public relations belongs to the public relations object. However, with the change of the degree of value demand, once the object's dependence on public relations increases, it will actively swap roles with the subject, and when the initiative of the object surpasses the subject, the object will naturally transform into the subject.

2. Mutual benefit;

There will always be the interests of both parties in the joint relationship between any individual, social organization or group, and public relations relies on communication, exchange, collaboration and other means to create a harmonious and reciprocal atmosphere, which can have a reconciling effect on the interests of various subjects in social activities, which can not only benefit the public relations subject, but also benefit the object (the public).

3. Degree.

Public relations with the subject and object of each other's emotions, interests of the close component, showing loose, ordinary, close to the intercourse, intimate four degrees of association, information dissemination in place, harmonious communication, consistent interests, the degree of public relations is high, on the contrary, the degree of closeness is low.

4. Purposefulness.

Society is an organic whole that is related by interests, and the establishment of public relations will inevitably have a certain purpose directly or indirectly, reflecting a certain value orientation. Only when the purpose is clear, the object of public relations selection can be targeted, and the means of communication, exchange, communication, and collaboration can be direct and effective, and the establishment and maintenance of public relations can be valuable and meaningful.

5. Multi-faceted;

Multifaceted means that the establishment of public relations is not a unilateral act of an individual, social organization or group, but involves two or more related third parties, and is a characteristic relationship that influences and interacts with each other.

6. Modernity.

Society progresses with the times, and public relations is integrated into the social environment with the background of the times. Different periods, different levels of economic development, and different humanistic characteristics will produce different theories, methods and forms of public relations, and only public relations that adapt to the times can meet the needs of social development.

7. Consistency.

The establishment and development of public relations is a long-term, systematic and tedious project. According to the purpose of public relations, the relationship subject needs to go through in-depth research and careful planning, and effectively select objects with common interests to establish public relations. At the same time, it is necessary to maintain and promote public relations according to the changes in the interests of both parties to the relationship, relying on communication, communication, coordination and other means, so that public relations can continue to develop.

1. Planner in public relations event planning.

For the success or failure of public relations planning, the ability, level, sense of responsibility and dedication of public relations planners play a decisive role. Facing the same planning object and being in the same planning environment, the effect may be very different due to the different planners.

2. Public relations objectives in the planning of public relations activities.

The goal of public relations in public relations event planning is the problem and goal that public relations event planners ultimately solve and achieve through planning activities.

3. The object in the planning of public relations activities.

The target of the PR campaign is the target public in this PR event.

4. The planning content in the planning of public relations activities.

High-level: The overall macro strategic planning white spoon design concept.

Sub-level: Public Relations Practice Special Event Planning.

Hierarchy: Specific operational PR activities.

5. The planning results in the planning of public relations activities.

The public relations activity planning plan is a public relations implementation rules and design plan carefully formulated by the planner on the basis of fully investigating and understanding the current situation and needs of the planning object, in order to achieve the planning goal.

1. The steps of public relations activity planning are mainly as follows: understand the basic information of the event, the venue recommendation index, confirm the theme of the event, with the help of ** communication, activity creative points, activity process planning, activity budget statistics, and activity emergency plans.

2. If you want to be satisfied with an event, it takes a lot of thought. Some organizers will do the planning of the event individually, and after the planning is done, some preparatory work will be handed over to other companies, such as the preparation of resettlement sites and some artists and props. However, there are also some organizers who outsource everything, even the planning, which is only held in name and provide the funds needed for the event.

It's also a good idea to outsource everything, because as the organizer saves a lot of hassle, and many of the most trivial matters don't have to be handled personally.

3. Do a good job in the activity planning book, change the business philosophy of the traditional commodity market, public relations and activity planning, improve the service level, improve the service level, broaden the service function, and expand the scale and efficiency of the economic and intellectual camp. It is necessary to change the business model of the traditional commodity market and develop modern circulation industries such as continuous sales operations, logistics and distribution, and warehousing and supermarkets. We should do a good job in the construction of commercial streets and commercial districts, carry out special rectification of open-air markets, cancel the occupation of roads by fierce stoves, and realize the retreat into the hall.

Highlight the development of emerging service industry planning. transform and upgrade traditional industries such as catering services and trade logistics; vigorously develop emerging service industries such as science and education, culture, health care, finance, insurance, and community services; Improve consumption policies, improve the consumption environment, actively guide housing, education and other forms of consumption, and cultivate the formation of new consumption hotspot planning.

4. According to the characteristics of the planning rolling, the following contents are selected in the following items to focus on; The specific items include: a brief introduction to the basic situation, the main implementation targets, the recent situation, the organizational department, the reasons for the activities, the social impact, and the motivation for the relevant purposes. Secondly, the environmental characteristics of the problem should be explained, mainly considering the inherent strengths, weaknesses, opportunities and threats of the environment, and other factors, making a comprehensive analysis of it, focusing on the various factors of environmental analysis, describing the past and present situation in detail, and formulating a plan through the situation.

If the situation is unclear, it should be supplemented by analysis such as investigation and research.

1. The attractiveness of public relations activities.

Event planning should be attractive, meet the needs of users in terms of curiosity, values, honor, responsibility, interests, etc., and give appropriate material encouragement. A good event planning is to grasp the user's preferences, guide according to the situation, understand the user's feelings and interests, and encourage the user's active participation.

2. Execution of public relations activities.

It is not enough to plan these activities carefully. If the execution is not enough, no matter how good the planning plan is, it is just empty talk. The key lies in the task description, the rhythm of the task process, the executor, the execution time, and the emergency handling plan.

3. Relevance of PR activities.

The content and purpose of event planning should be closely linked. According to the positioning of the target customer, carry out the best planning activities, and integrate the activities and resources associated with strong sensitivity and dust. Event planning without relevance is highly unsuccessful.

4. Communication of public relations activities.

Enterprises carry out activities to pass on their brand culture to more user groups and maximize the promotion of brands and products. In order to achieve good communication results, it should be carried out before, during and after the event.