How to do a good job in network marketing and quickly establish a market channel system?

1. Factors influencing the design of marketing channels.

Effective channel design should start with determining the market that the enterprise wants to reach. In principle, the choice of the target market is not a matter of channel design. However, in fact, market choice and channel selection are interdependent.

A favorable market coupled with a favorable channel can make a profit for an enterprise. The central part of the channel design problem is to determine the best way to reach the target market. The main factors influencing channel design are:

1) Customer characteristics.

Channel design is heavily influenced by factors such as the number of customers, geographical distribution, purchase frequency, average number of purchases, and sensitivity to different methods. When the number of customers is high, producers tend to take advantage of long channels with many middlemen at each level. However, the importance of the number of buyers is again revised by geographical distribution.

For example, it costs producers far less to sell directly to 500 customers concentrated in the same region than to sell to 500 customers scattered across 500 regions. The purchasing patterns of the purchasers in turn modify the factors of the number of buyers and their geographical distribution. If customers frequently buy in small quantities, they need to be supplied through longer marketing channels.

Therefore, small and frequent orders often make manufacturers of hardware, tobacco, pharmaceuticals and other products rely on wholesalers to sell for them. At the same time, these same manufacturers may also bypass the wholesaler and supply directly to large customers with large order quantities and low order times. In addition, the buyer's sensitivity to different ways will also affect channel selection.

For example, more and more furniture retailers prefer to shop at product fairs, which has led to the rapid development of this channel.

First of all, it is necessary to clarify the future development direction of the company's main business target customers.

Secondly, it is necessary to clarify the characteristics of the target customer's purchasing habits.

Finally, it is necessary to summarize and establish relevant marketing channels according to the many characteristics of the target customers.

It is best to do **, that is, the procurement of enterprises, which is more cost-effective, and it is difficult to make personal performance, and the proportion of sales skills is not large when doing business, mainly depends on contacts and rebates.

In the Internet era, it is necessary to establish efficient marketing channels and pay attention to the construction of platforms and teams.

Marketing is to create a sales atmosphere, from the user's point of view, the use of user thinking to plan marketing, the user's consumption habits, the user's consumption scene, the user's consumption concept is the aspect of the marketing that needs to be investigated and analyzed, in the Internet era of this empty ridge, many companies are relying on big data to analyze the market, analyze users, to establish efficient marketing channels, a professional team is essential, to have the professional ability to analyze market data, select a platform, plan marketing activities, summarize and analyze marketing data.

1. The need to build network sales channels: First of all, it is necessary to design specific plans and programs for the construction of network sales channels. This will allow the staff to work according to the set goals, and also know what to do and what not to do, and a clear plan and program will also help to establish ideas and find better methods.

2. The construction of network sales channels requires: to attract professional talents. Leaving the work of the hail hall industry to professional people to complete can not only achieve the desired effect, but also help the enterprise establish a professional image and reputation, and create more favorable opportunities.

3. The construction of network sales channels requires: the formation of a professional team. Only professional talents are not enough, but also need to form a professional team, build network sales channels, professional groups to complete this work, save time and effort, but also improve the image and strength of the enterprise.

4. The need to build network sales channels: lock their target customer groups, find suitable network sales channels according to the target customer groups, now is the Internet era, many network sales channels will also be classified, and there are great differences, according to their target customers and products and other content to build.

5. The construction of network sales channels needs: learn to borrow. Whether it is building online sales channels or doing other types of work, you should learn to leverage the strength of some organizations to share their customer resources, which will help you establish more sales channels and forms.

6. To build online sales channels, you need to learn to participate in some activities in the industry and get to know more elites in the industry. They will help them analyze industry trends, understand the current composition and development of online sales channels, and help them find suitable online sales channels.

The source is slowly hidden. 7. The construction of network sales channels needs: correct attitude and choice. Whether it is the construction of online sales channels or other forms of sales channels, you should have a good attitude, have the right choice, not blind, not exaggerated, find the right thing for yourself is the most important.

Summary. Network marketing is a new marketing concept and marketing model in the era of network economy, which refers to a marketing method that uses the Internet, computer communication technology and digital interaction to achieve marketing goals. As the second largest Internet market after the United States, China has a huge group of netizens, forming a huge online consumer group and online marketing space.

The network marketing channel is the specific channel or path of the transfer process of goods and services from the producer to the consumer, and the perfect online sales channel should have three major functions: ordering, settlement and distribution. Compared with the network marketing channel, the traditional marketing channel is different in terms of role, structure and cost, and the role of the network marketing channel is multifaceted.

Network marketing is a new marketing concept and marketing model in the era of network economy, which refers to a marketing method that uses the Internet, computer communication technology and digital hand and limb interaction to achieve marketing goals. As the second largest Internet market after the United States, China has changed its huge network of netizens, forming a huge online consumer group and online marketing space. The network marketing channel is the specific channel or path of the transfer process of goods and services from the producer to the consumer, and the perfect online sales channel should have three major functions: ordering, settlement and distribution.

Compared with the network marketing channel, the traditional marketing channel is different in terms of role, structure and cost, and the role of the network marketing channel is multifaceted.

Network marketing is an integral part of the overall marketing strategy of an enterprise, and it is a variety of activities to create an online business environment with the Internet as the basic means to achieve the overall business objectives of the enterprise. The Internet has a huge impact on consumer behavior, and the network marketing of enterprises affects the success or failure of their entire marketing strategy to a greater and greater extent. The new model is the use of digital technology, network technology, mobile technology, through the Internet, wireless communication networks, satellites, computers, mobile phones, digital television and other terminals, to provide users with information and entertainment services of the form of communication and the first form.

The new ** studied in this paper mainly refers to the network terminals represented by smart phones. The network marketing channel is the use of the Internet to provide available products and services, so that transactions can be carried out and completed electronically using computers or other target markets that can imitate the use of technological means. Network marketing channels are the same as traditional marketing channels, and network marketing channels supported by the Internet should also have the power of traditional marketing channels.

A marketing channel is a set of interdependent institutions related to the process of providing a product or service for use or consumption, which involves information communication, money transfer, and thing transfer. A well-established online sales channel should have three functions: ordering, checkout, and delivery.