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Mengniu is the pride of our Inner Mongolia! It was established in July 1999 by a natural person to initiate the establishment of the company, and now, the company is a Sino-foreign joint venture joint-stock enterprise. In just over 6 years, the company has risen from 1116th among the national dairy enterprises to the second!
It's not easy, right?
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Mengniu is not a state-owned enterprise. Founded in 1999 as one of the leading middle-class milk, yoghurt and dairy products, Mengniu is a dairy manufacturer headquartered in the Inner Mongolia Autonomous Region of the People's Republic of China, and by 2005 it had become the second largest dairy company in China in terms of revenue, including the largest output of liquid milk and ice cream. Holding company China Mengniu Dairy**** (HKEX:
2319) is an industrial company listed on the Hong Kong Stock Exchange.
Mengniu's development historyIn June 2002, Morgan Stanley and other institutional investors registered Cayman companies in the Cayman Islands. In September 2002, the promoter of Mengniu Dairy registered and established Jinniu Company in the British Virgin Islands. On the same day, Mengniu Dairy's investors, business contacts and employees registered and established Yinniu Company.
Subsequently, a wholly-owned subsidiary of the Cayman Company, the Mauritius Company, was established. The investment money was finally exchanged for the equity of Mengniu Dairy in mainland China through Mauritius, and Mengniu Dairy was changed from a private enterprise to a joint venture.
In 2007, Mengniu products entered the Russian market and achieved the first export of domestic dairy products to Europe. In 2015, Yashili New Zealand factory was completed, and its products are sold to many countries in Europe and the United States, in addition to local and Chinese countries.
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Mengniu Group is a state-owned enterprise.
Founded in 1999 in Inner Mongolia Autonomous Region and headquartered in Hohhot, Mengniu is one of the world's top eight dairy enterprises, a key enterprise of national agricultural industrialization, and a leading enterprise in the dairy industry. The company was listed in Hong Kong in 2004 and is a constituent stock of the Hang Seng Index, the Hang Seng China Enterprises Index and the Hang Seng Corporate Sustainability Index. COFCO **** is the largest strategic shareholder of Mengniu.
Mengniu is a leading dairy product manufacturer in China, focusing on the development and production of dairy products suitable for the health of Chinese people.
Mengniu has a product matrix series of liquid milk, ice cream, milk powder cheese and other hidden products, and has star brands such as Telunsu, Mengniu Chunzhen, Youyi C, Daily Xianyu, Future Star, Guanyi Milk, Mengniu Yogurt, Tilan Shengxue, Ruipien, Bellamy, Miaokelando, Ai's Chenxi and other star brands.
Mengniu Group's corporate culture
1. Meaning of Mengniu logo: It is the name of the enterprise"Mengniu"The ideographic modeling. With a thick and elegant brush, it symbolizes the vast fertile land of Inner Mongolia, and the unique regional advantages show that the development conditions of the enterprise are in perfect place and time.
The horns are as firm as peaks, indicating the tenacity and diligence of the ox, and symbolizing the positive, steady and progressive corporate philosophy.
The whole logo is composed of white and green, highlighting the theme of pursuing nature and staying away from pollution.
2. The party and the people have given us the opportunity for development, and we must make our due contributions to the party and the people.
3. In the name of Mengniu, the company takes the hard work, tenacity and dedication of the cow as a noble enterprise spirit, arouses people's closeness and awe of the cow, and also the pursuit of truth, goodness and beauty, and a positive pursuit, which symbolizes the spirit of the cow in the enterprise.
4. The product is named after Mengniu, symbolizing the cattle from the Inner Mongolia prairie, she eats green grass and squeezes out pure fresh milk, which is a unique resource advantage to create a natural good brand.
The above content refers to Encyclopedia - Mengniu.
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Be. Founded in 1999 and by 2005, Mengniu was one of the leading dairy manufacturers in Chinese mainland producing milk, yoghurt and dairy products, and by 2005 had become the second largest dairy company in China, with liquid milk and ice cream production ranking first in China. Holding company China Mengniu Dairy**** (HKEX:
2319) is an industrial company listed on the Hong Kong Stock Exchange. Mengniu's main business is the manufacture of liquid milk, ice cream and other dairy products. Mengniu is registered in the Cayman Islands and its chairman is Ning Gaoning.
Extended information: 1. Mengniu milk.
1.Mengniu Milk is one of the leading products of Inner Mongolia Mengniu Dairy (Group) Co., Ltd., as the first high-end sub-brand of Mengniu liquid milk; Since its listing, it has been adhering to the concept of dedicating the best quality and is committed to creating the "best milk" in China. Mengniu was informed that at the 2011 International Dairy Federation (IDF) World Dairy Summit held in Italy, China Mengniu Milk won two IDF awards.
Mengniu organic milk has 0 pollution and 0 addition throughout the process, and the high-quality milk protein content is 100 grams, which is 20% higher than the national standard, providing more adequate nutrition for the body. The whole process is internationally leading production management technology, 100% smooth and mellow taste. Beijing 2008 Olympic Games Collection Mengniu organic milk contains 19 kinds of raw nutrients, and each 100g contains more than high-quality milk protein, which is 20% higher than the national standard.
The first "organic milk industry chain" production system in China. 100% limited origin, with exclusive seventh organic pasture, the high-quality milk produced is exclusively for the production of Mengniu products, the whole process is monitored, and the quality of Mengniu products is fundamentally guaranteed, the production process is 0 added and 0 pollution, and the quality inspection system is perfect to ensure the quality of Mengniu organic milk from the pasture to the finished product, safe and secure.
3.Mengniu exclusive pasture in the seventh organic pasture, the first in China to obtain the Nanjing State Environmental Protection Administration Organic Food Development Center ofdc organic certification, the ranch covers an area of more than 3,000 acres, natural resources are unique, the natural isolation zone on the periphery of the ranch is all-round isolation from external intrusion, fertile organic soil, pure air at an altitude of thousands of meters, underground pollution-free deep water source, high-quality organic pasture with natural nutrient ratio, no chemical fertilizer, no pesticides, no antibiotics and other man-made destruction, selected pure bloodline Holstein cows, Each cow enjoys more than 3,000 square meters of free space, and every drop of milk retains its natural nutrition and taste, with pure quality, rare and precious!
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Melamine incident.
In September 2008, Mengniu's H shares plummeted by more than 60% in one day during the melamine incident. This incident has taken Mengniu milk off the shelves, the stock price is **, the cash flow is in crisis, and it may be a hostile takeover by foreign capital. In order to prevent foreign acquisitions, by 2009, COFCO and Kainai Private Equity ** Hopu acquired a 20% stake in Mengniu with an investment of 100 million Hong Kong dollars per share.
After this transaction, all the shares held by Mengniu entrepreneurs led by Niu Gensheng were combined, and there was a total of them. Since then, COFCO has become the largest shareholder of Mengniu with a 20% stake. Mengniu has also evolved from a private enterprise to a state-owned enterprise.
The founder of Mengniu Group, Lu Sun, is a tenant Niu Gensheng. At first, Niu Gensheng was a bottle washer in Yili Group, because of his intelligence and enthusiasm, after the factory implemented the contract responsibility system, he responded positively, contracted a workshop, and soon became famous. soon became Zheng Junhuai's "right-hand man".
But since then, Yili has become bigger and bigger, and the two have had early disagreements with each other. Since 1998, Niu Gensheng's freedom to mobilize resources internally has been restricted. A year later, Niu Gensheng left Yili and led a dozen of his old subordinates who defected to him to found Mengniu.
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