The relevant legends about Mengniu Yili enterprises

Mengniu's boss Niu Gensheng was the vice president of Yili in 1998, and was suddenly swept away by President Zheng Junhuai that year.

Niu Gensheng started from scratch, suffered from the difficulties and suppression of his old club Yili, and fought his way out of the encirclement and suppression, and six years later, Mengniu's sales and market share surpassed Yili to become the first in the country.

Both businesses are located in Hohhot, Inner Mongolia.

Now Mengniu and Yili are in competition.

We know that Mengniu and Yili have a long-term competitive relationship, but few people know that Niu Gensheng, the founder of Mengniu, was once an employee of Yili.

In 1983, Yili Group was not called this name, but called Hohhot Muslim Milk Food Factory, Niu Gensheng was not low in the factory at that time, and was a capable general under Yili at that time, because the factory had been losing money for several quarters in a row, Zheng Junhuai was appointed as the director of the factory in danger, leading Niu Gensheng and other young talents, and turned the situation around.

In 1996, Yili Group was formally established, Zheng Junhuai served as the chairman and CEO at that time because of his strong leadership ability and extraordinary decision-making ability, and Niu Gen usually had more contact with the bottom in his life, although the company seemed to be headed by Zheng Junhuai, but the company's big and small things were basically under Niu Gensheng's dispatch.

Twin flowers. After fighting for the mainland and fighting for overseas, the struggle between the two has never lacked the market, the growth of an enterprise is inseparable from the acquisition of these smooth, Yili was established earlier, as the big brother defined in time, in terms of acquisition is also more than Mengniu, which also involves a variety of wages such as **, logistics and so on, the total acquisition of almost 16, most of which are taking the "investment and financial management" route.

Mengniu in the data shows that the acquisition of only 7, basically less than half, but each of the changes to Mengniu is very eye-catching, different from Yili is an additional investment, Mengniu is more of these to bring themselves a substantial change and development, Mengniu has acquired 4 companies in Oceania, located in Australia and New Zealand, far away from the mainland, plus less pollution, sparsely populated, for Mengniu wants to create a batch of high-end milk ideas provide a strong guarantee.

Same choice.

However, before 2000, almost all dairy products on the market were pasteurized at low temperatures, and such milk had a great disadvantage, that is, the shelf life was short, almost only refrigerated transportation, and because of the origin, the scope of sales was greatly limited, and the product was difficult to spread to the whole country.

It was also during this period of time that the Swedish Tetra Pak company reached a cooperation with Yili to launch a room temperature boxed milk, after putting aside the regional restrictions, Yili's dairy products began to be like a wild horse, began to be sold all over the country, after 2000, Tetra Pak signed an agreement with Mengniu, ordered the same packaging, Niu Gensheng used his rich sales experience and guidance ability to quickly seize the market with Yili, trying to carve up the world together.

In this competition, Yili and Mengniu have won different degrees of victory, but the bigger winner is actually Tetra Pak, because Yili and Mengniu can make more profits for every box of milk sold, and with these two leaders, such as Guangming, Sanyuan and other companies with big backers behind them will also participate in the market non-stop, and after the market is gradually filled, the country's control over these commodities is becoming stricter and stricter.

Mengniu and Yili are both joint-stock ****.

Mengniu Dairy (Group) Co., Ltd. (hereinafter referred to as Mengniu Dairy or Mengniu), founded in August 1999 and headquartered in Shengle Economic Park, Hohhot City, Inner Mongolia Autonomous Region, and Lingel County, is a key leading enterprise in the industrialization of national agricultural Beishengdong and a leading enterprise in the dairy industry.

Headquartered in Hohhot, Inner Mongolia Autonomous Region, Yili Group ranks first in the global dairy industry and ranks first in the Asian dairy industry. In 2018, the total operating income reached nearly 80 billion yuan, setting the best performance for Asian dairy enterprises.

Mengniu and Yili are not the same company, but they are both leading companies in the dairy industry. Mengniu Group Inner Mongolia Mengniu Dairy (Group) Co., Ltd. was founded in 1999 and is headquartered in Shengle Economic Park, Helinger County, Inner Mongolia. Listed in Hong Kong in 2004 (****:

HK2319), which became the first Chinese dairy stock to be selected as a constituent stock of the Hang Seng Index in 2014. China's largest grain, oil and food company, COFCO, France's Danone, and Denmark's Arla Foods are Mengniu's No. 1.

First, second and three strategic shareholders. In 2016, Mengniu ranked 10th in the global dairy industry. In 2017, Mengniu officially became the official global sponsor of the 2018 FIFA World Cup.

This is the first dairy brand that FIFA has cooperated with at the global sponsor level, and the first brand in the Chinese food and beverage industry to become a global sponsor of the World Cup.

In China, more and more companies are becoming Tetra Pak customers. With the rapid development of Yili, Mengniu, Guangming, Want Want, Yinlu and other brands, Tetra Pak has attracted more and more attention as an integrated service provider of packaging equipment and materials to help them create good results. Products such as Tetra Fino, Tetra Brik and others are also seen by consumers as a guarantee of beverage safety and nutrition.

Since entering China in 1972, Tetra Pak has supplied thousands of bottling lines to local milk and beverage customers, and more than 30 years of experience and continuous investment have finally paid off.

People around the world consume 14 billion litres of water, milk, juice and other liquid foods every day. Over the years, Tetra Pak has been committed to ensuring that safe food is accessible everywhere, developing packaging that preserves the original taste and nutritional value of the product, so that large quantities of liquid food can be distributed to consumers in good condition. Tetra Pak offers a wide range of products, with no less than 12 packaging systems for pasteurized and aseptic products, which are basically divided into two categories: carton and plastic.

In the ambient carton business, Tetra Pak is a world leader. The products offered include Tetra Brik, Tetra Top, Tetra Fino, Tetra Revia, Tetra Brik, Tetra Prisa and Tetra Brik. At the same time, Tetra Pak's aseptic processing and distribution equipment are also very popular.

Today, there are countless products that can be packaged in Tetra Pak packages, such as ice cream, cottage cheese, anhydrous food, fruits, vegetables and pet food.