What is Zhou Hongyi s main tactic for doing the Internet?

No, as an Internet tycoon, I don't think I would say such a thing.

No, there is no conflict with his product, he said idly.

I haven't said it, and I'm very optimistic about Internet medicine.

No, because he just does the Internet.

Have a good product.

For example, Alipay solves the problem of cash payment;

For example, Weibo solves the problem of everyone socializing and chasing stars at close range.

Only by solving the rigid needs and pain points of users can the Internet products created can pierce a huge market and allow users to have an awareness of the existence of the product.

Continuous innovation. The biggest difference between the Internet and other industries is that this industry is changing very fast, basically every three years, and every five years.

Therefore, it is difficult for every Internet company to rely on a certain product made by itself in the past to always eat fresh and stand forever. Internet companies must continue to keep pace with the times, through continuous innovation, and constantly improve products, so that the brand can continue to be attached to new connotations.

Promote effectively. Many Internet companies think that when the product is done, the brand will naturally start. In fact, making a product and doing promotion are two different issues, and getting traffic is also a product in itself.

In order to get traffic quickly, many Internet companies will "burn money" to subsidize users in the early stage, but this practice is actually a bottomless pit. In the Internet era, it is more difficult to increase user stickiness than offline, and when you stop "subsidy", that is, when users leave the product. It can also be said that "burning money" in exchange for "can't stay" users is not effective promotion.

Therefore, in order to achieve effective promotion, it is necessary to cut into the pain points of target users and tell users "why choose you" and "why not choose others".

First of all, we must strengthen our product hard power, then we must determine our brand positioning, and finally we must do more network marketing that suits us.

It's said that 360 is the black swan.

In his own statement, he said: There is a book called "Black Swan", which says that before the discovery of Australia, Europeans believed that all swans were white, and that there were no black swans in the world, and that black swans were compared to impossible things. But the Europeans were dumbfounded when they saw it in Australia.

Any business can find the strongest competitor to fight, but there is one opponent you can't beat, and that is the trend. The Black Swan in the Internet Chaos theory holds that in a chaotic system, a very small change in the initial conditions will have an extremely large impact on its future state after continuous amplification. The most vivid metaphor for chaos theory is the "butterfly effect".

It's all in vain to say anything, anyway, having users is the most important thing!

It is the non-linear development of the Internet.

Changed the charging model of the entire antivirus software to a free model.

Because 360's product is not just antivirus, this is just one of their company's products, and their company has many other products, such as.

360 Secure Browser (Mobile Version).

360 Secure Browser for iPad

360 Extreme Browser.

360 secure browser.

360 Enterprise Customization.

360 Secure Desktop.

360 Mobile Guard.

360 mobile phone assistant.

360 cloud disk.

360 mobile desktop.

360 system first aid kit.

360 safe.

360 compression.

360 Game Browser.

360 Hardware Master.

360 Web Shield.

360 online shopping bodyguards.

Wait a minute... Moreover, 360 company also has online games, mobile games, online shopping, search and other services. Therefore, it is a very large Internet company, and it is still very high in the industry...