Why is it becoming increasingly difficult for home improvement companies and designers to grow?

Traditional decoration companies are still using the experience of the year to expand the market, including entering the community, looking for customers, grasping the value of orders, these outdated home business ideas, has been unable to adapt to the ever-changing information society! The customer is no longer able to pay for the designer's flickering, and the traditional decoration company is still using free design, free room measurement and so on to complete the invitation of customers into the store, ** sales seems to be the only magic weapon, however, the customer is holding a mobile phone to come in, the mobile Internet has made it easier for customers to query information, so, is the traditional decoration company ready for the Internet? No!

It can be seen from the current situation of Internet home improvement companies that it is just an increase in the number of companies that have become the first company, and the era of more and more customers are selective, and the era of capital accumulation through information asymmetry has passed! Therefore, it is becoming more and more difficult to receive orders, on the one hand, it is necessary to solve the problem of information channel, on the other hand, to solve the problem of service; Other, no solution.

The main reason is that the designer is not professional and irresponsible, and the customer is not very recognized.

I haven't graduated yet but the actual learning design process is very rigorous, the designer not only considers the surface beauty of the drawings, mainly to meet the needs of the customer's family, to solve the space classification and housing problems (including feng shui is not superstitious traditional culture to add to the design concept), my mother's classmates opened a home improvement company, in order to efficiency to design people are almost the same, is to change the color and change the point of ornaments like when we fool homework, my roommate Dagang junior ran out to do design for people, not even the budget asked, You don't ask the budget, how to choose the material, the texture of the material is different, the effect is different, I told him that he also said that there is no need to consider arguing with me, I am convinced, in this environment, the designer (the junior is not a particularly good and hard-working student, not a designer at all, just understand more, not to mention that many designers are trained, even the junior is not as good) is not as good as the distrust.

Most of the customers are a little greedy and cheap, and they all want to discount and cheap, and they are all designers who know each other to recommend each other (cheap is reliable), how can it.

In fact, a responsible, professional designer who is not a normal undergraduate major, and is not a complete graduate is definitely worth the money.

Now many decoration companies think that they can play marketing by following the trend gimmick or only relying on price reductions, but now there are too many decoration companies, and the owners have more choices, and not just a decoration company advertises, which decoration company will not advertise now? What discount may you don't know how they make money like this, you have a discount but there are always companies that are more preferential than you, home furnishing companies are swarming to talk about low carbon, blowing water saving, looking for endorsements, the owners have long learned to think calmly, and even don't look at it, now the owners have mastered the initiative to choose, rather than standing in the position of the disadvantaged groups in the past, then what we should do is to really put the needs of consumers in the first place, seriously serve the owners, the owners are satisfied, and the neighbors and friends introduce the past one by one, Are you still afraid that you won't be able to receive an order? Therefore, for decoration companies, word-of-mouth must be done well, and word-of-mouth marketing is the best marketing.

The decoration industry is difficult to do, and it is true that the market environment is changing, but have you ever thought that when you feel that decoration is difficult to do, others think it is easy to do. In a good environment, everyone is easy to do, not necessarily a good thing, how to stand out in a bad market environment is what we should consider. For the first war and even no design fees, no matter what environment the market is, there is such a phenomenon.

Seize the consumer in order to gain a firm foothold in the fierce competition, now 80, 90 is becoming the main consumer of the home furnishing industry, and their daily behavior and habits are inseparable from the Internet, the promotion model of the decoration company must also keep pace with the times. If the consumer of your product is a post-60s aunt in her 50s, but you advertise it on the Internet, he may never see it. Therefore, for the decoration company, it is definitely a huge loss to not know how to use network tools, the network promotion circulation speed is very fast, and the scope of communication is particularly wide, network promotion is not as expensive as newspaper and television advertising, network promotion can be used at the minimum cost to maximize their own appearance, and everyone can be your promotion staff.

For example, an owner who is only willing to spend less than 1,000 yuan on a budget to do the design may feel that the designed things are not worth the money and are unwilling to spend this money, and the home improvement company will adopt a strategy of free design fees in order to retain customers. So where does the money come from? It must be cut out of the construction fee, from the material, and choose the "low-end bargain in the famous brand" to earn the material price difference.

The practice of hiding in the shadows, called free design, has exacerbated the mistrust between users and designers, builders and home improvement design agencies.

Because the decoration is getting better and better, it is better to cheat money, zero threshold, zero investment, zero cost, and you can take a job with a bag. The handsome ones say they are designers, and the older ones say they are foremen, regardless of whether they have been in contact with the decoration industry before. Running business, selling sand and cement, working as a waiter, selling food and electrical appliances...You can do decoration in a shaken way, so you can imagine how bad this industry is.

In another ten years, these bits will disrupt the market, and after making a sum of money, they will begin to withdraw from this circle, and it is only a small group of people who honestly do decoration....

I have just entered the industry for a year and a half, and I personally think that there are too many people who do decoration, and there are fewer people who are evenly distributed to you. After all, consumers in this industry have the concept of finding acquaintances to do it, and those who are engaged in materials, design, and installation all go to take orders. Consumers with a little ability will look for brands, well-known companies, high-profit companies that will be standardized, and the media will also have an impact on the industry.

Now everyone will be a home improvement designer, because people more and more have their own thoughts, their own design feelings. You will have your own ideas and plans for your own house. ‍

As an owner, from this point of view, the decoration company is inflated, the building materials are shoddy, and the designers are all high-end services with high commissions. The majority of the people have limited funds, so I directly find reliable workers to work, the new house is decorated, 20,000 less than the decoration company, and I use the best building materials, Marco Polo tiles, rainbow waterproof, submarine floor drain, Meichao putty, Meichao wall solid, building glue, San Diego Weber tile adhesive, Nippon paint, Jidong cement, the best river sand, how to decorate yourself, the effect is leveraged, and you are in a hurry.

Most of today's designers can no longer be called designers, at best, they are the draftsmen of the owners, and there are a lot of resources on the Internet, the owners have a very broad vision, and there are too few customers who can be trusted by professional integration.

The decoration market is mixed, what kind of decoration company, the foreman has, adhere to their own ideas and practices. In terms of decoration, as long as your construction quality is excellent and the design is original, you are not afraid of no customers coming to your door.

Decoration companies are all pit goods! The total price of 100 yuan, 35 yuan for the company to take, 18 yuan for the foreman, and the remaining 47 yuan for materials + labor to use on the customer, so the foreman uses extremely low standard materials and deduction master's wages to maximize profits! The master is also sloppy to complete the project as soon as possible, in order not to lose money!

In addition, the landlord has to pay the expenses inflated by the company and the foreman! Steal the rest of the material!

So many people are bragging here, to put it bluntly, it is still a matter of aesthetics, and there is no sense of service! I met a group of people who want to be cheap! If you want to develop, you can't develop!

With the upgrading of consumption, the decoration company has become a product of the times, but everyone is still stuck in yesterday's understanding, the service chain soil of the decoration industry should also be cleaned up, and there is a serious excess.

Mostly with a deception in it! There are too many overlord clauses to accept.

It was they themselves who had cut off the road.

Halfway price increase, shoddy, no way to complain, who dares to use it!

Designers don't want to do the home improvement industry, mainly because there is little business now, and there are a lot of problems to deal with. Home improvement designers want to change careers, many interior design graduates are dissuaded, many designers are still confused, and home improvement designers are more difficult due to changes in the real estate industry. With years of experience and deep design skills, they are easy to decorate a house.

They no longer need to decorate the image and platform created by the company.

As for the cooperating foreman of the renovation company, they have no choice, in order to complete the high standard of the renovation company's contracted volume, they should contract at a low price, in order to resolve the additional dispute between the owner and the foreman. There's no need to fool the owner just to sign the bill, just do the design, throw off the shackles and go further. Although home improvement design is also interior design, it is only one part of interior design.

Home decoration design is a personal residential design, and the home decoration designer draws a floor plan according to the requirements of the owner, and the design innovation requirements are not high.

Most home improvement companies design for free, and they earn management fees and material price differences through construction and materials. Designers are mostly focused on sales signing, and it is difficult to demonstrate their design capabilities. Home improvement designers all have a very low base salary and a high business commission, which depends only on the contract and the sale.

Under the current hardcover housing policy, many homes are renovated by developers and delivered to owners, and home improvement companies are doing less and less business.

The post-90s and post-00s are the mainstream of market consumption, and they both emphasize personalized custom design, so custom design is becoming more and more popular, and custom designers have become urgently needed talents for enterprises. As a result, home improvement designers can't keep people, designers change careers, not to mention designer assistants, and they simply don't see the future. Therefore, it is recommended that more friends who want to engage in the interior design industry and like interior design can choose a custom designer to have more choices and better development.

It's understandable, because there are a lot of people who have been working in the same industry for a long time, which can cause a particularly serious boredom.

Designers are indeed very tired, designers will often work overtime, and the work pressure of designers is also very high. But if you go to other industries, you don't make as much money as designers, and it may not be so easy to do other industries.

In this regard, I think the pressure on designers is relatively high, because the work content of this industry is indeed more difficult, and it is also necessary to meet the needs of customers. That's why designers have such remarks, and we should give designers more understanding.

I think he may have been disappointed in the industry and couldn't see the future of the industry anymore.

It's tiring to do interior design. It is necessary to work overtime and travel frequently.

Interior design is based on the nature of the use of the building, the environment and the corresponding standards, the use of material and technical means and architectural design principles to create a reasonable function, comfortable and beautiful indoor environment, to meet the needs of people's material and spiritual life. This spatial environment not only has the use value and meets the corresponding functional requirements, but also reflects the spiritual factors such as historical context, architectural style, and environmental atmosphere. It is clear that "creating an indoor environment that meets the needs of people's material and spiritual life" is the purpose of interior design.

Interior designer is a kind of interior design work, focusing on the needs of guests, into facts, which focuses on communication, understanding the wishes of guests, under the pressure of limited space, time, technology, technology, material science, cost, etc., to create a new space that pays equal attention to practicality and aesthetics, and is appreciated by customers.

If it is an ordinary home decoration designer, the company has a lot of lists, overtime is common, not only the design also needs to talk to the customer about the plan, but also a lot of communication within the company. Overtime is more for ordinary designers and less for high-end designers. Business trips are to see the area where the company receives orders, if there are more searches in other places, and there are fewer local orders.

With the rapid development of the domestic real estate and decoration industry and the acceleration of urbanization, the demand for professional design talents in general enterprises is blowing out, the current talent gap in the interior design industry has exceeded one million is one of the potential popular occupations, and the general interior design career design involves the work of architectural interior design.

The rise of the real estate industry has driven the heat of interior design, and the market demand for talents is increasing, and the prospects are generally good.

Interior design is now in a hot state, and it will continue in the next few years, plus now people's living standards have improved, and the requirements for the home environment are getting higher and higher. The real estate market is developing strongly, and high-level interior design talents are rare, and the market demand is quite large, and the prospects for the interior design industry are good. However, your technology is very important, no matter what industry, as long as you have excellent technology, you will have a bright future.