One third of the big glass of Internet celebrity drinks is empty, what do you think?

Some netizens found that the straw was not as high as the cup when drinking milk tea in the Internet celebrity milk tea shop, and after opening the cup, they found that there was a compartment inside the cup, and the bottom was empty. The merchant's response to this is that it is their unique design, and the bottom of the mug is a thermal insulation. Personally, I believe that the store's behavior is suspected of deliberately misleading consumers.

Only a large cup of milk tea increases the heat insulation. Netizens bought a large cup of milk tea in the Internet celebrity milk tea shop, and it looked like a big cup, but found that the length of the straw was not as high as the cup. Although the merchant explained that it was a specially designed insulation, there was also a diagram of a cup in the store.

However, I believe that consumers will raise such doubts, or it shows that consumers are not particularly clear about such a design, and the most puzzling thing is that this design is only added for large cups for this bubble tea shop, and small cups and medium cups are not, don't other models of cups need to be insulated?

In fact, it is more cost-effective to buy a medium cup of milk tea than to buy a large cup of milk tea. If you can barely accept such an explanation that the hollow part under the large cup is a thermal insulation layer, then I don't know how the merchant should explain that the actual purchase of a large cup of milk tea is more expensive than a medium cup of milk tea. In our normal life, the same goods, buying large portions is generally cheaper than buying small portions, at least it should be the same**, it should not be large portions but expensive.

The difference between the large cup and the small cup in this bubble tea shop is only 100ml, but the difference is 5 yuan, which is actually more expensive than the ** per 100ml of the medium cup. As we all know, the cost of milk tea is not very high, and the profits of merchants are still very high at the current price, but merchants do not focus on improving the quality of goods, but calculate consumers in these aspects.

Merchants only add thermal insulation for large cups of milk tea, and in fact, the ** of large cups of milk tea is more expensive than medium cups of milk tea, these two points are combined, and the intention of merchants is very obvious, which is to mislead consumers.

The pursuit of profit is the goal pursued by every business, but to let customers get real benefits, in order to attract customers, win the praise of customers, and appear more repeat customers, so as to be more conducive to the long-term and stable development of businesses. However, if the merchant relies on cleverness and uses some tricks to give customers the illusion of affordability, in the eyes of the customer is tantamount to lying, the lie will eventually be revealed, and at that time, the merchant will lose more customers, and it will also be to go to the word of mouth. In Chengdu, a large cup of drink sold by an internet celebrity chain called Fushimi Momoyama Chaliao has raised questions about what appears to be a large portion, but a third of the cup is empty.

What should people make of this phenomenon?

First, one-third of the bottom of this large cup is empty, which is not as cost-effective as the medium portion.

According to netizens, after disassembling this large cup, it will be found that about one-third of the lower part belongs to the hollow cushion high-rise, and its actual capacity is only 100ml more.

Second, the merchant responded that the specific structure of this cup has been given in the eye-catching position of ordering in the store.

In response to the customer's question, the merchant also quickly responded, the store clerk said that this is specially designed by the company, the national chain stores are like this, in addition, in the eye-catching position of the order in the store, also gave a large cup below the hollow cold insulation layer of the diagram.

Third, merchants should still be honest with customers, do not let customers have a false impression.

Customers and merchants have their own reasons, but customers still value the affordability, not the design of the cup, after all, they buy drinks, not cups, so businesses still have to stand in the customer's perspective to really win customers.

Product packaging is a type of advertising, and if a merchant deliberately misleads consumers, it is suspected of false advertising. Fushimi Momoyama's above-mentioned practice of clearly indicating the capacity of the drink, but at the same time visually emphasizing the "big cup" to consumers with packaging that far exceeds the actual capacity, is easy to mislead consumers, and it is obvious that it is engaged in marketing in the way of playing the side ball, which will inevitably cause consumers to question. It's just a marketing ploy.

One-third of the big cup of Internet celebrity drinks is empty, although the merchant refutes it in every possible way, but its intentions are clearly revealed, it is obviously a side game, deceiving consumers, and the consequences will outweigh the losses.

Although the pursuit of profit is the goal pursued by every business, it is necessary to let customers get real benefits, in order to attract customers, win the praise of customers, and have more repeat customers, which is the foundation of the long-term development of businesses.

If the merchant relies on cleverness and uses some tricks to give customers the illusion of affordability, in the eyes of the customer, it is tantamount to lying, and the lie will eventually be revealed, and at that time, the merchant will lose more customers, and it will also be a word of mouth, and it will end in closing.

Recently, in a newly opened Internet celebrity milk tea shop in Chengdu, a large cup packaging sold in the store has caused many netizens to complain, nothing else, it looks like a super large cup, but in fact, after dismantling, you will find that about one-third of the bottom of the cup is empty. In order to figure out this problem, a reporter came to this bubble tea shop, ordered a small cup and a large cup, and after disassembling the bottom of the large cup, it can be seen that one-third of the part is vacuum. Subsequently, when all the vacuum parts were removed, it was found that the height of the large and small cups was the same, and the difference in capacity was only 100ml, which was about the appearance of one or two sips.

The difference between the small cup and the large cup is five yuan, the small cup is 19 yuan, and the large cup is 24 yuan, which is also very ingeniously designed. After inquiry, the clerk said that this is the company's design, called the hollow cold insulation layer. In fact, if you calculate carefully, it must be a small cup that is more cost-effective, and no one should choose a particularly hot one, unless it is packed, so there is a bag to carry.

As for the cold ......Isn't it just to cool down in my hands in the summer, and some people say that I can't drink ice in winter? The stomach is not afraid of ice, but the hands will be afraid. Besides, is it only a large cup of milk tea that will make the ice hot?

Also, if you sincerely ask, the bottom of this cup is relatively thin, or is it empty, top-heavy, and it will be easy to pour, right? Of course, I also know that people who like it like it very much, they know the design of the hollow cold insulation layer, and they may even think that they can drink one or two more sips and bring a cold insulation layer, which is too worthwhile! You can't buy it for five yuan, and you can't be fooled.

For this kind of consumer, it doesn't matter if you can drink one or two more sips, but more importantly, the cup with a hollow layer looks better, so that you can take photos and send them to the circle of friends to save face. Yes, milk tea is not finished after drinking, it can also be used to go shopping, and more importantly, it is necessary to take pictures of hair circles, which is like going out to travel, not taking pictures is equivalent to not coming, taking photos is the meaning of milk tea's existence. In general, as long as the store is clearly marked in a conspicuous place when selling on the Internet, there is nothing wrong with itself, and now that appearance is justice, they still have a lot of iron fans.

One-third of the large glass of Internet celebrity drinks is empty, is this for heat insulation or cost savings?

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One-third of the large glass of Internet celebrity drinks is empty, both for heat insulation and to save costs. It is equivalent to using a large cup to satisfy the visual psychology of customers. Regarding the issue that one-third is a hollow cushion high-rise, the merchant has a clear introduction, whether it is an online order or a physical store, the amount is clearly written.

It's just that customers don't calculate when they buy, and they feel that there are a lot more large cups, so they want to buy large cups.

1. A large drink causes controversy.

Recently, an Internet celebrity chain beverage store sold large cups of drinks has attracted a lot of controversy. The reason is that customers buy large drinks, and nearly one-third of the bottom is hollow cushions. The medium cup** is 19 yuan for 500 ml, and the large cup** is 24 yuan for 600 ml.

According to the ** calculation of the medium cup per milliliter of yuan, large cup per milliliter of yuan. The extra 100 milliliters are equivalent to ** yuan per milliliter, which means that the medium cup is far more cost-effective than the large cup. The response given by the clerk to this point is to insulate the heat, the cup is designed by the head office, and the same cup is used all over the country.

2. There is no violation.

may think of this, some netizens will say whether this is a deception. On the premise of not knowing the amount, customers buy milk tea from beverage stores and find that the difference is too big, which is considered a deception. But the key is the amount of the drink, which is completely open, as long as the customer calculates, the difference in price can be clear.

People tell you how much to measure, how much, and you buy it yourself, which is not a deception at all. It is equivalent to "Jiang Taigong fishing wisher takes the bait", the hooks are all straight, you still have to bite, how can you blame others.

3. Visual differences.

There is a big difference between a large cup and a medium cup, and even if there is a 100 ml introduction, customers will not look at it. This is equivalent to satisfying the psychology of customers, so that customers think that it must be worth it to take advantage of a large cup. Personally, I feel that this is nothing, and the difference is not very big per milliliter.

What's more, people's cups have also become bigger, and it should be different. People who are willing to drink milk tea will not care about this.

The 1 3 of the big cup of the Internet celebrity drink is empty, generally speaking, because of this drink, its shape itself is set up to be a more regular drink, and its own shape is actually a kind of processing according to the characteristics of the drink. The characteristics of Internet celebrity drinks, or its taste, are actually relatively similar to the setting and development of a drink.

My view on this issue is this: one-third of the drink belongs to the hollow cushion high-rise. The actual capacity of such a large cup is only 100ml more. According to the calculation per milliliter**, the medium cup is more cost-effective than the large cup.

The store clerk responded that such a design is a hollow cold insulation layer, which is designed by the company and is the case for chain stores across the country. In addition, in the eye-catching position of ordering in the store, there is also a hollow cold insulation layer under the large cup.

It should be cost-saving, because this method has nothing to do with heat insulation, mainly to let people see that it is a large cup.

One-third of the large cup of Internet celebrity drinks is empty, which is to save costs, give customers less amount under the same circumstances, and at the same time he gets greater profits from it.

Cost savings. The cost of such a large cup is very high, and it is designed to save costs.

Clause. 1. It's a combination of both. Merchants do this not only to make it insulating, but also to save costs. Clause.

Second, most of the Internet celebrity stores are now opened in the downtown area, so the rent is relatively high.

One-third of the large cups of Internet celebrity drinks are empty, and this design is a hollow thermal insulation layer, not to save costs. Drinks are sometimes designed this way to maintain their taste.

This design is hollow insulation, which is convenient for customers, but the actual selling price is not much higher than the capacity, which reduces the cost and improves the profit margin for the business, in fact, it is more cost-effective to drink the cup.

One-third of the large cup of Internet celebrity drinks is empty, this is not for heat insulation but to save costs, this behavior is a kind of deception for consumers, and the relevant departments should make some provisions to ensure the rights of consumers.

I don't think it's a matter of whether the cup is full or not, the focus should be on whether the milliliter of the drink meets the standard of "medium cup" or "large cup", as long as the milliliter is qualified, it doesn't matter how empty the cup is.

According to the merchant's response, the merchant has already explained the structure of the cup in a prominent position, so consumers should also pay attention to these things before consuming.

Merchants seem to be a little insincere, this is good for them, it is not very good for everyone, and the impact is still great

I think businesses should correct the phenomenon that one-third of the big cups of influencer drinks are empty, and this kind of behavior will make consumers unhappy and thus lose business in the store.

I think this is a bit deceiving consumers, although the clerk responded that this is a specially designed hollow cold insulation layer, but I don't think it's necessary at all, and the ** of a cup of milk tea is not low, not to appreciate the cup.

This one-third empty cup is said to be designed to protect against heat and ice, but I think there are still many people who don't know about this function, and it will still mislead consumers.

This is a phenomenon that is willing to fight and suffer, after all, the so-called Internet celebrity products are just for taking pictures and sending them to Moments. I really can't understand that as long as the current product is branded as an internet celebrity, there will be a lot of people queuing up to buy it, regardless of whether it is worth it or not.