What are the marketing activities for this World Cup? What else should I pay attention to to achieve

Marketing campaigns for the World Cup are emerging. Hyundai Motor sponsored the "Best Young Player" competition at the World Cup, and the winner will receive a Hyundai's new urban SUV ix35. Kia Motors has launched the "Kia Mascot Friend" program, which will select 64 young people aged 8 to 14 from around the world, who will be selected to perform at the stadium with the World Cup mascot "Zakumi". These activities are no longer the traditional single title sponsorship, but set up competition, interaction and other links, pay attention to the emotional needs of fans, and create a platform for fans to experience the World Cup in close contact, so that fans can pay attention to the World Cup and participate in the selection while strengthening their awareness and preference for the brand.

In addition, some activities cut in from different sides, which was unexpected and achieved good results. During the World Cup, the whole scene and all the fans were shrouded in a "positive, competitive, and energetic" atmosphere, which inevitably caused nervous numbness and immunity to some activities with similar themes. The "2010 World Cup Football Baby Trial" launched by Coca-Cola and Sohu Sports, and the "2010 South Africa World Cup Baby" selection launched by Tencent and Duowei Women's Mobile Phones, etc., made the eyes of the event followers shine.

Although the two are evenly matched, there is no distinction between the superior. But its starting point is the same--- it is to meet the audience's aesthetic needs for comfort after the first sports competition.

Creative campaigns and event marketing supported by sports hotspots have become a common technique for some international brands for many years, which is not only classic but also effective. Coca-Cola is the originator of World Cup marketing, as early as 1930, at the first World Football Championship held in Uruguay, Coca-Cola appeared around the stadium as the designated item of the United States team. Since 1950, Coca-Cola has sponsored the World Cup in Brazil, and its billboards have also appeared on the World Cup field.

In 1974, Coca-Cola officially became a partner of FIFA. Since then, many well-known brands such as McDonald's, Adidas, Nongfu Spring, Yahoo, Pepsi, and Nike have begun to chase the World Cup, and the benefits have been huge. Of course, there are also failures, such as Jianlibao's marketing in the 02 World Cup, which ended in failure.

Xinhongru network marketing experts remind everyone that the World Cup is not only a contest between football players, but also an encounter between various brand communications, in this process, to do a systematic and continuous strategic marketing preparation, only in the "Commercial Marketing World Cup" field like Xavi to think more, like Messi to run with all his strength, like Villa dexterous shooting, in order to win the final championship!

I guess I can only imagine it for myself.

Hello dear and happy to answer your <>

There are many ways that companies can use to do so, and here are some common ones:1Discount Offer:

Businesses can offer discounts during the World Cup to entice users to purchase relevant goods or services. For example, businesses can offer limited-time discounts during the World Cup to make shopping more affordable. 2.

Gifts: Laoling enterprises can attract users by giving discounts during the World Cup. For example, companies can provide users with World Cup-related gifts or coupons, so that users can feel the sincerity and care of the enterprise.

3.Interactive Quiz Activities: Enterprises can attract users to participate and increase user stickiness by holding World Cup quiz activities.

For example, a company can launch a World Cup Guessing Grand Prix, where users can earn points or rewards for participating in the quiz, and the final winner can receive more generous prizes. 4.Social Marketing:

Enterprises can publicize and market through social platforms to attract more users' attention and participation. For example, enterprises can publish event information through social platforms such as Weibo and WeChat, guide users to participate in interactive activities such as quizzes and comments, and improve brand awareness and user participation. In short, companies can flexibly use a variety of ways to attract user participation, improve brand awareness, increase sales and user loyalty.

The above is mine, I hope to help you, I wish you a happy life!

First of all, we need to analyze who is watching the World Cup? Watching the World Cup? Analysis of the hot spots of the participating teams and organizers;

Then analyze what can be combined with your own industry and your own products;

Finally, combined with the results of the analysis, the activities can be planned according to the normal activities. Only fierce reed.

EG: 2. World Cup products**.

3. World Cup souvenirs.

Pure and hot spots are of little significance, it is recommended to focus on strategic analysis, design and Zhiyan copywriting will naturally come out, brand marketing is a protracted battle, every battle must be analyzed, summarized.