How to choose seven ways to market law firm knowledge?

I suddenly realized that my problem was **. I am not at all like the wheat that is all over the hills—I am not mature, and I have not lowered my head. I think that only the more a person learns, the more he will understand what he does not know, so he will be more humble to learn and absorb knowledge.

1. Brand strategy: A brand is a business name and logo prescribed by an enterprise for its own products and services. Because the brand symbolizes the credibility of the enterprise and marks the quality of the product, consumers often choose goods and receive services according to the brand. Especially for law firms that provide legal services, the establishment of the brand is particularly important.

Because unlike consumers' direct perception of the choice of other goods, the characteristics of the legal service industry determine that the parties' choice of legal service providers is more based on their trust in the service providers. The foundation of trust is the brand of the law firm, so the brand is the most favorable competition for the law firm, and the law firm can only effectively occupy the legal service market by taking the road of brand management.

The way to implement the brand strategy:

1) Improve service qualityQuality is the soul of an enterprise. Only by providing high-quality and efficient services to clients can law firms expand their popularity and reputation.

The quality of service is divided into process quality and output quality. For example, specific litigation judgments belong to the quality of output, and the lawyer's listening skills or courteous attitude in the process of service are the embodiment of the quality of the process. The two do not exist in isolation and tend to interact with each other.

To improve the quality of service of law firms, it is necessary to pay attention to every detail from the beginning of providing services, from the time and place of contact with the parties to the clothing and conversation during the meeting, which must be paid enough attention, because these subtle things will have an impact on the brand perception of the law firm by the parties. Of course, it is more important to maintain a rigorous and responsible attitude in the process of handling cases or providing legal advice. In this way, the interests of the parties can be safeguarded to the greatest extent.

2) Do a good job in the design of the brand codeThe brand code of the law firm includes the name and logo of the law firm, which represents the cultural connotation and service concept of the law firm. A concise and distinctive code name can leave a clear impression and deep perception on the parties at the first time, so that the parties have a deeper understanding of the law firm in a short period of time. For example, the trade name and logo of Yuanye Law Firm fully reflect the purpose, scope and professional knowledge of its services, as well as the purpose of safeguarding fairness and justice.

3) Strengthen tangible displayBecause legal services are intangible, when choosing a law firm, in addition to obtaining information through media such as newspapers and periodicals, friend introductions, etc., parties need to judge the service through tangible clues. The purpose of enhancing the tangible display is to deepen the client's understanding of the law firm through the physical facilities or service scenarios of the law firm, so as to encourage the client to make a choice that is beneficial to him/herself.