What are the prospects for opening a Pinduoduo store?

The rise of Pinduoduo is inseparable from six elements:

1. Market space: The scale of sensitive consumers in lower-tier cities is huge. 57% of Pinduoduo's consumers are from third-tier cities and below.

3. Advertising sponsorship: Centralized sponsorship of 13 popular variety shows to open up popularity.

5. Shopping process: There are only 4 links from the home page to the payment, which reduces the complexity of shopping.

6. Merchant service: The threshold for opening a store is low, and the traffic is inclined to small and medium-sized businesses.

What is the future of Pinduoduo?

As the industry leader, the number of users is the largest, the traffic is the largest, the platform is very mature in all aspects, the bonus period is basically gone, there are more rules, and it is not suitable for novice friends. Jingdong has its own unique self-operated model, first-class licensed goods, self-operated logistics, focusing on a group of high-quality customers, although the number of users is not as large, but the user's loyalty is very high. Jingdong currently has a lot of negative news, but there is no problem with the platform itself, plus cooperation with Tencent, the prospect is still okay, but the threshold is relatively high, suitable for powerful businesses.

With its unique social group model, Pinduoduo quickly and low-cost harvested users in the WeChat ecosystem who have not been touched by other e-commerce, and rose rapidly, with an amazing number of users and transaction volume, and was established less than four years ago and is in a state of dividend period.

One of the most popular social e-commerce platforms in China, Pinduoduo should be seen as a great retail platform that allows businesses to create their own stores and provides marketing and sales tools to help them attract more customers. Opening a Pinduoduo store may bring the following prospects:1

Low cost: Compared to other online and offline sales channels, Pinduoduo's low cost and low handling fees make it an ideal choice for businesses. 2.

Customer base: Pinduoduo's products often meet the needs of consumers with low advantages, such as some low-priced brand sources and black and white products with the best advantages, Pinduoduo can attract a large number of consumers. 3.

Increase sales: Pinduoduo's traffic is very large and active, and merchants can use the platform's sales tools and marketing strategies to attract more customers, thereby increasing sales. However, opening a Pinduoduo store requires a certain strength of the enterprise, including good product quality, first-class advantages and good after-sales service.

At the same time, it is also necessary to put in some efforts to build a better relationship between merchants and consumers, and participate in Pinduoduo's offline community activities to strengthen the connection between brands and consumers.

Opening a Pinduoduo store is quite promising, because Pinduoduo currently has many users, which have exceeded hundreds of millions.

There is no prospect of opening a Pinduoduo store, but now that the micro-business is no longer good, I don't recommend opening it.

Now the pressure on e-commerce is relatively high, and the future is uncertain.

100 million active users, 11.1 billion orders, 100 million revenue, and GMV of 471.6 billion yuan, which is the financial report data released by Pinduoduo in 2018. Pinduoduo was released in September 2015, and since then, it has made a counterattack all the way, creating a number of excellent results in China's already giant e-commerce industry.

1. More than 100 million users in a year, with an average daily order volume of 1 million.

2 In just two years, the active buyers surpassed Vipshop, the same as JD.com, and reached half of Alibaba.

From an ordinary Pinduo applet to a company that has become a GMV of more than 100 billion yuan and landed on the NASDAQ in three years, Pinduoduo has gone extremely fast. Pinduoduo's self-positioning is a leader in social e-commerce, and this positioning should be said to be worthy of its name. Pinduoduo focuses on fighting groups, and relying on the traffic advantages of mini programs and WeChat, it has achieved rapid growth, and has become the third largest e-commerce platform of JD.com.

Easy.

1. It is easy for Pinduoduo to open a store, whether it is an individual or a company, it can be settled. Only a certain deposit is required, and you can open a store after passing the audit.

Second, Pinduoduo store advantages.

1. One ID card can open multiple Pinduoduo stores ** on the store, one ID card can only open one store, once the store is blocked, the merchant cannot continue to open the store. In Pinduoduo, you can use one ID card to open multiple individual stores or 5 corporate stores. However, each store needs a registered mobile phone number, which can allow merchants with multiple resources to open multiple stores and make better profits.

2. Pinduoduo's rules are less than those Compared with the perfect rules, Pinduoduo's rules are few. Although there are few rules, but the intensity of punishment is relatively large, so all Pinduoduo merchants should not underestimate the rules of Pinduoduo, it is possible that your small negligence will make you suffer a second-level punishment or a lot of fines, and it is done. And now the rules of Pinduoduo are also improving from time to time, and merchants must strictly abide by them.

3. Harvest more sales by joining a group Pinduoduo mostly focuses on low-cost products, but buyers mainly purchase in a group, so whether the unit price is low or slightly higher, there will be a good sales volume, so that the accumulated profits will be relatively large. And the group method also encourages buyers to share the link, which means that it can attract more traffic.

3. How to open a store.

Pinduoduo merchants are divided into four types of stores on the platform: ***, franchised stores, franchised stores, and ordinary stores.

, the basic conditions for the franchise store to settle in.

1. A full set of information on the company's business license (original and copy of business license, tax registration certificate, organization certificate);

2. Permit to open a corporate account; Brand trademark registration certificate or trademark acceptance letter (TM mark);

3. Pinduoduo margin (margin depends on the category);

Ordinary stores are settled by individuals, and they need to upload the front and back of the original ID card, a recent personal photo and a recent photo holding an ID card, without paying other fees.

After clicking on I want to settle in, register an account with Pinduoduo, and select the store type. Select the corresponding settlement method and click to settle in now;

Fill in the merchant's personal information, merchant's store information, upload relevant qualifications, submit store name, store logo, store details and other information;

Sign the contract and pay the deposit; After the submission is completed, a qualification review is conducted, and the business license is submitted.

Then make a payment, and you can officially open the store; Then you can sell things.

1. Is it easy to open a store in Pinduoduo?

Compared with major e-commerce platforms, choose Pinduoduo to open a shopIt's kind of easy。Whether you are an individual or an organization, you only need to register, pay a deposit much lower than a certain treasure, and you can open a store after passing the review. It is not easy for Pinduoduo to open a store and make money.

It's up to you every step of the way after you open your store. First of all, you have to set a good positioning for your store, and then draw up a general direction according to the positioning, so that you can run the store well.

Second, the advantages of Pinduoduo store

1.One ID card can open more than one Pinduoduo store.

**To open a store, one ID card can only open one store, once the store is closed, the merchant cannot continue to open the store. In Pinduoduo, with one ID card, you can open several individual stores or five operating stores. However, each store needs a registered mobile phone number, which allows merchants with multiple resources to open multiple stores and obtain better profits.

2.Pinduoduo has few rules.

Compared with the requirements for opening a store in a certain treasure, Pinduoduo has few restrictions. Although there are few regulations, the punishment is relatively large. So Pinduoduo merchants don't underestimate the rules of Pinduoduo.

It is possible that a small mistake of yours will result in a second punishment or a large fine, and all your previous efforts will be in vain. And the rules of Pinduoduo are constantly improving, and merchants should strictly abide by them.

3.The effect of the spelling is very good.

Pinduoduo is mostly based on low-priced products, and the transaction method is composed of multi-person cooperation. So no matter what the product is, there will be good sales, and the accumulated profits will be relatively large. And the group format also encourages buyers to share the link, which means more traffic can be attracted.

4.There is no shopping cart feature.

Pinduoduo does not have a shopping cart function, which is special compared to e-commerce platforms. You may ask, if a buyer wants to buy different products in the store, he has to place a separate order, so that the profit is not much, and he has to pay the shipping fee twice, will it increase his own operating costs? Don't worry about this.

Pinduoduo supports combined shipments of orders from the same customer. There's another benefit to not having a shopping cart that speeds up the buyer's shopping decision, but the downside is that if the customer needs to rethink, leave the page, and want to buy again, it may be difficult to find the item, so there's no follow-up.

In addition, Pinduoduo can't find a store through search, and you can only see the store on the product page itself or the product's share link. In other words, if you want to search the store directly and enter the store to buy, it is impossible. So what you have to do is to improve the ranking of the product, let customers find your treasure, and then enter the store to see more.

The impact of sales volume on the ranking of Pinduoduo products is not the main one, but the overall score.

It should be noted that the penalties for Pinduoduo are gradually increasing. If a large number of improper diversion, counterfeit sales, out-of-stock, delayed delivery, order swiping, vouchers and other improper business practices are found, they will face corresponding penalties. But as long as the operation is reasonable and compliant, these are not problems!

In fact, no matter which platform you open a store, the product is the soul of the store. The product is not good, everything else is. Therefore, it is conceivable the importance of Pinduoduo's product selection. In addition to product selection, you should also be familiar with the rules of the Pinduoduo platform and master the store promotion skills of Pinduoduo.

Not bad.

Pinduoduo is very smart in strategy, and the process of entering Pinduoduo is similar to that of entering the **, without increasing the difficulty, and it is also divided into individual settlement and enterprise settlement, and the process is application-review-signing-online. The requirements for the qualification review are not high, which is the same as **. This allows new and old merchants to settle in the choice, there will be no psychological barriers, and the same business license can also open stores on different platforms.

Pinduoduo needs to pay a deposit to open a store. According to different categories, the margin is also different, Pinduoduo margin has a price list, generally non-overseas shopping enterprises and individual stores, the margin ranges from 1,000 to 10,000 yuan, and overseas shopping enterprises and individual stores, the margin is 10,000 yuan. In addition, Pinduoduo will also charge transaction fees on behalf of WeChat.

If you don't open a store in Pinduoduo, the deposit can be refunded, which is very close to the form of **settlement. After moving in, the Pinduoduo platform will adjust the guarantee amount according to the merchant's sales volume. When the sales volume is high to a certain range, the margin will be reduced to a certain range, and the higher the sales volume, the lower the margin.

I will only talk about its major policies here, and the specific parameters can be understood on the official website of Pinduoduo.

Development History:

In April 2015, Pinduoduo was officially launched.

In February 2016, Pinduoduo's monthly turnover exceeded 10 million, and the number of paying users exceeded 20 million.

In September 2016, Pinduoduo and Pinhaohao announced their merger.

On October 10, 2016, the single-day transaction volume of Pinduoduo's anniversary celebration exceeded 100 million yuan.

In October 2017, Pinduoduo occupied the first place in the iOS overall list and shopping category for a long time in the past one month.

On July 25, 2018, on the eve of NASDAQ's listing, Daddy's Choice, a Beijing-based diaper company, filed a lawsuit in the Federal Court for the Southern District of New York for trademark infringement.

On July 26, 2018, Pinduoduo officially landed in the U.S. capital market with an issue price of $19 and a market value of $24 billion.

On August 31, 2018, Pinduoduo (PDD) announced its first financial report since its listing, with 2Q revenue increasing by 2489% year-on-year.

In fact, **is not necessarily cheaper than**. The merchant's money is not blown by the wind. You don't lose money in Pinduoduo, thank God.

1.Is there a prospect for Pinduoduo to open a store?

There is still a certain prospect of opening a store in Pinduoduo. At present, Pinduoduo has successfully completed the transformation and went public, so for a store, its customer base is very large.

Pinduoduo's user base is really huge, and the overall mechanism of Pinduoduo is also very fair. It's not that the traffic of old stores is better than that of new stores.

Therefore, it is relatively easy to open a new store in Pinduoduo, as long as you master certain promotion and operation methods.

2. How does it work?

To do a good job in the operation of Pinduoduo's new store, we must first clarify the internal strength of the product, that is, the title, main image, and detail page of the product. Title optimization is the most basic and important operation of Pinduoduo. Title = commodity value keyword + commodity business keyword + commodity attribute keyword.

After that, Pinduoduo's new store must know the paid operation model for many products. If Pinduoduo's stores want to do a good job in promotion, they still need three basic promotion tools: search promotion, scene promotion, and Pinduoduo Jinbao.

All three of these tools allow merchants to get large-scale products in a short period of time**, which is great for in-store products.

At the same time, novice merchants must seize the traffic support period of new products, participate in new product activities on the platform as soon as possible, and ask our store's new products to participate in Pinduoduo's new product recommendation activities. This event has no sales threshold and is also useful for novice merchants. It can create very good technical sales for our products in the early stage of the market.