An example of the theory of news agenda setting!

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Summary. The agenda-setting function of the media is the ability of the media to reinforce the importance of a certain type of news report in the public's mind, and it needs to broadcast the topic repeatedly, forming a kind of coercive signal, and subtly changing it.

The signal is input into the public's mind, and the public naturally derives a similar signal based on this signal, so far, the two have reached a unity and formed a positive development relationship.

Specifically, the "media agenda" can be divided into three parts: first, the media's own agenda, that is, the importance of the issues discussed and the degree of social impact are defined according to needs; Second, male.

The depth, strength and breadth of judgment of the public's own agenda, that is, the public perception, are mainly the result of the influence of their own agenda; Third, the outcome of the policy's own agenda, the public agenda, will influence what policymakers value and move events in a more socially beneficial direction. The three are really sending out – giving feedback – improving the interrelationship of this cycle.

Please outline the role of the "media agenda" in the agenda-setting conjecture.

The agenda-setting function of the media is the ability of the media to repent: if the importance of a certain type of news report in the public's mind is strengthened, the topic needs to be broadcast repeatedly, forming a kind of coercive signal, and subtly entering this signal into the public's mind, and the public will naturally derive a similar signal based on this signal, so far, the two have reached a unity and formed a positive development relationship. Specifically, the Media Agenda can be divided into three parts:

First, the media's own agenda, that is, to define the importance of the issues under discussion and the extent of their social impact as needed; Second, the depth, strength and breadth of judgment of the public's own agenda, that is, the public perception, are mainly the result of the influence of the public's own agenda; Third, the outcome of the policy's own agenda, the public agenda, will influence what policymakers value and move events in a more socially beneficial direction. The three are really sending out – giving feedback – improving the interrelationship of this cycle.

Hello, the above is my general description of the role of the "media agenda" in the conjecture of agenda setting in a nutshell, if you have any other questions, you can also consult me. If there is no problem and I am satisfied, you can leave me a thumbs up (comment in the lower left corner).

It's about taking into account the agenda you want to set for your audience when planning your news, and paying attention to interviews, writing, and other links.

In the 70s, American communication scholars McCombs and Xiao found through empirical research that there is a highly corresponding relationship between the public's understanding and judgment of important issues in social and public affairs and the reporting activities of the media, that is, the role of the media"Big deals"The issues that have been reported are likewise reflected in the public consciousness as major events; The more emphasis is given to the media, the higher the public's attention to the issue. Based on this highly correlated relationship, McCombs and Shaw argue that mass communication has a formative society"Agenda"function, communication and stimulation media to give various topics to varying degrees"Distinctiveness"Influencing the focus of public attention and perception of the social environment Later, some studies have been conducted on the characteristics of the agenda-setting function of different media, such as newspapers, radio and television media.

Combined with social hot spots, there are actually many, such as the recent Friday tiger swatting flies, etc., which can be explained by agenda setting. This kind of question lists the events, and the performance of the agenda setting can be set on the event of the socks. The media cannot dictate what people think, but they can prescribe what people think, which is the essence of agenda-setting theory.

Personally, I don't think it can be understood in this way, the agenda setting is the research result of the new friendship slip after the magic bullet theory, and it can be seen as one of the ways to improve the effect of spreading good and disturbing wax broadcasting. That is to say, although Li Pairan can't influence the public's thoughts, he can attract the public's attention through high-frequency reporting of certain things, and finally guide the public to think about a certain issue in a certain direction.

No, agenda setting is simply the media to control the people's talk about the topic, the media will focus on a certain type of news or a specific news in terms of news reports, so that it affects the topics discussed in people's daily life, for example, American newspapers often report on criminal cases, so that Americans think that social security is very bad, but the actual situation is not necessarily like this. Regarding the concept of agenda setting, there is a book called "Introduction to Communication Studies" that is more comprehensive, and it is discussed in a separate chapter.

Of course not, agenda setting is equivalent to a gatekeeper to determine what should be reported in the news to better guide public opinion. The guiding role of the media is the basic work of journalists. Although it has been misinterpreted in real life, if your ** is written like this, it is estimated that your mentor will talk to you.

No, agenda setting, generally speaking, is **agenda setting, for example, during the SARS period, there were two cases among the people, and gradually more people talked about it, but it had to be sublimated to an issue through **, so that the public would pay more attention to it.

Agenda-setting in communication is about the principles and approaches to be followed, not about distorting facts. Truth is life, and false reports are lifeless.

Grasp the important content of the meeting.

Generally speaking, every conference has one or several central contents, and as a journalist, you should start with the central content when reporting on the conference news.

Dig into the news behind the news.

As far as conference news is concerned, the form and content of the conference itself have little news value and little reporting significance, in this case, reporters should not focus on the meeting, but should jump out of the conference circle and dig out the news behind the conference news through the news clues provided by the conference.

A combination of on-site interviews and side interviews.

Interviews as venues and side interviews complement each other, but the focus of work is different. Venue interviews are interviews conducted by journalists at the venues of various conferences; Side interviews refer to interviews conducted by journalists outside the venue.

News. Journalists can interview some conference participants on the sidelines to talk about their questions, opinions, requirements, experiences, and their own participation in the conference. You can also interview the conference organizers and staff to talk about the meeting schedule and living arrangements; It is also possible to interview the reactions of the public outside the conference around the theme of the conference.

Hunt for human events or footage at the venue.

Once some humane events or footage in the venue are hunted by reporters, such reports often become "fresh goods" for conference reports.