Does the dynamic nature of mobile commerce make it more difficult to make a successful transaction?

Aluminum Youjia has done a good job in the mobile business, there are cafes and shops, and it is very good to rent one and put it at the door of the mall to do business.

At the 2013 Global Cooperation Conference, President Li Yue, CEO of China Mobile, officially released the new commercial main brand "He".

The English "and" of the new commercial brand is not only the literal translation of "and" in English, but also has the meaning of connection and communication, and it is also a

The initials of NewDream, "A New Dream" is the best interpretation of China Mobile's hope to bring the world's most advanced technology to Chinese consumers in the new 4G era.

It's a 4G brand. It's "and".

China Mobile's new brand "and" has finally been officially unveiled.

The concept of "mobile small business" proposed by Street View Store Car refers to a temporary or long-term commercial format composed of mobile shops, which is generally composed of a few units to dozens of units at will, and is suitable for various categories of commercial sales and services.

Compared with the fixed shop format, the mobile small business saves the unnecessary process of design, decoration, supervision, etc., and the project completion cycle is greatly reduced, and a distinctive scene can be built in a short time, and the risk of wrong site selection can be eliminated, and it can also be adjusted in time according to changes such as ** and season.

In terms of form, mobile small businesses are younger and more interesting, which can allow consumers to take photos and social circles independently, triggering a new explosion point of secondary communication.

In the mobile Internet, many traditional bosses have woken up in business, and they have all caught up, and it cannot be said that they have gone to any position, but they can only be said to be more and more mature and operated by enterprises. Then the business of mobile Internet includes: O2O model, crowdfunding model, distribution model (** model distribution model), and community model.

Some of these models have been used for a long time, some are still being pursued, and most of the industry has been exploring distribution models recently. There is a section of Taotao Weishang course that is used to talk about the distribution model. If you are interested, you can find out.

1. After five years of development, the profit model of the mobile Internet has gradually become clear: it is still inseparable from the three major profit models of traditional Internet advertising, value-added and e-commerce.

2. The mobile Internet will have the integration of the Internet and hardware, the integration of multiple revenue models, and the combination of online and offline.

3. It is almost difficult for mobile Internet startups to break through the giants through the innovation of business models, because it is already difficult to commercialize the mobile terminal, and the giants have been eyeing up.

4. Being able to be co-opted by giants is a good ending.

1. A business model with financial institutions as the main body.

Mobile payment with financial institutions as the main body is mainly mobile banking services provided by financial institutions. Mobile banking is a mobile application for financial institutions to provide customers with financial services through mobile communication networks, and the main interface is SMS, ** and mobile client.

Under this model, all banks and financial institutions need to set up a network connected to the mobile operator, confirm the billing and authentication system, and need to replace the mobile phone card with an STK card. In the business model of financial institutions, a mobile phone can only correspond to one bank account, and users cannot enjoy the mobile payment services of other banks.

2. A business model with mobile operators as the main body.

This business model is based on the collection of fees by mobile operators, and banks are not involved at all. When making mobile payment (such as paying with mobile phone), the phone bill account is generally used as the payment account, and the user realizes the purchase of electronic money issued by the mobile operator to recharge his phone bill account, or directly pre-deposit in the phone bill account, and when the user uses mobile phone payment to purchase goods or services, the transaction fee is directly deducted from the phone bill account. The payment is deducted by the phone bill, and finally the merchant and the operator make a unified settlement.

3. A business model with a third-party payment institution as the main body.

The model dominated by third-party payment institutions is that some powerful third-party economies provide trading platforms (such as Alipay) by signing contracts with different banks, and the entire transaction is also subject to the intervention of third-party payment platforms, with clear responsibilities and clear division of labor. As the supplier of funds, the bank ensures the timely payment of funds;

There are many kinds of mobile payment, including SMS payment, aggregate payment (such as thumb payment), sonic payment, and fingerprint payment.

In the future, scanning code aggregation payment is the mainstream, Zhang Xiaolong said that *** is the entrance to the mobile Internet.