Why do we hate ads and advertorials so much?

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

Because most of them are deceitful, and if they deceive more, they will not work.

Advertorials and advertisements are both means of marketing and publicity, but they are slightly different in nature and manner.

Advertising is a method of explicitly showing a product, service, brand identity, or other message that helps promote sales, merchandising, or marketing to potential customers. Advertisements usually go through a very complete process from production, release, delivery to performance evaluation.

Advertorials are a more flexible means of advertising, which does not clearly show the direct promotion of a product or service like an advertisement, but through a composite technique such as narrative and description, coupled with beautiful language and empathetic emotions, readers can naturally recognize and accept the product or brand, and obtain the trust and recognition of the brand.

In addition, advertisements are usually paid and focused on commercial television, newspapers, magazines, etc., and advertorials often appear on new platforms such as blogs, press releases, and WeChat on the Internet, and achieve the purpose of expanding their influence through extensive dissemination.

Overall, while advertorials and ads are both marketing tools, they differ in their marketing methods and the focus of their purposes. Advertising is presented directly in front of potential customers, and it stands out for the most obvious promotional information; The advertorial pays more attention to the setting of the story background and the rendering of emotions, highlighting the overall atmosphere created by the advertorial and the resonance of readers, aiming to generate brand cultivation and obtain the emotional resonance of readers.

Advertising makes people feel bad, such as storms and coercion, but generally only pay more attention to it when needed.

Advertorials are different, just like a trickle, falling into the heart, moist and silent.

As I answer your question, you will also give you my name. If you need it, think of today's answer, maybe find it and try it, this is not an advertisement.

There are many soft articles, but they are generally about the same, explain the benefits, explain the efficacy, quote the classics, increase trust, resonate, and form a purchase or dissemination.

Although the population is not discriminatory in nature. But because we are in this era is a bit special, we have experienced the explosion of the Internet, experienced the crazy invasion of advertising, and left behind are full of distrust of advertising, no matter what form, novel and ingenious is always only a temporary interest, only integrity is the essence.

There are two definitions of advertorials, one is narrow and the other is broad.

1. In a narrow sense, it refers to the text-only advertisements that enterprises spend money on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. In a broad sense: refers to a promotional and explanatory article that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or online publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case analysis, etc. Advertorial advertising is to use less investment to attract the attention of potential consumers, enhance the sales power of the product, improve the reputation of the product, and achieve the strategic and tactical purpose of the product under the subtle influence of the advertorial, and guide the purchase of consumer groups.

"In this era, when free becomes a model, it always attracts everyone's attention. Sign up and get free Expo tickets! Get your free top-secret information about Microsoft Enterprise Decision-Making!

100% free cosmetics samples from major international brands! "This is an advertorial I saw on the Internet before, and I think it's quite interesting.

Dove, at first glance, must not know the name! But just know that do you love me! Isn't it suddenly dawned on us that it was to spread to us the unswerving love story of the cook and the princess, and we would think that this is a "chocolate with a story"!

This is the effect of advertorials, to let us know and understand a product or service in a more acceptable way.

They didn't think I could do it, but I did! When I sat down at the piano, they started laughing, but when I started playing, they stopped laughing. This is a very classic headline in the history of advertising, and it is worth referring to.

Our school is full of paper with the title of Breakup Letter, which writes that the main reason for the breakup is that the man is so stingy that Eleme first reduces the first reduction before inviting the woman to dinner, many people don't know that this is actually the promotion of Ele.me, and they are all surprised to discuss gossip in the bar hahaha. Later, Meituan also came with an apology letter!

I saw such an advertisement on Weibo before: Incredible! 5,000 yuan to create a 36-square-meter dream Korean-style pastoral home.

Incredible! Dilan Hengjin launched 12 interface 5970 graphics card! After reading it, I thought, it's really incredible, haha!

The best advertorial I've ever seen is Xue Zhiqian, one of the eight killers of Weibo. He quietly promoted his hot pot restaurant on Weibo, and I still held it quite interestingly.

When it comes to interesting advertorials, Weibo Gu Yi's article can be called a benchmark masterpiece, the language style and rhythm are really the same, and the publicity effect is even better!

I saw an advertisement on Weibo before, and I laughed for a long time after reading it, which is still quite interesting.

This is the content created by my friend, the second bastard stone. I think it's the most avant-garde advertorial out there.

Bauhaus Declaration

The ultimate goal of all Gropius' creative activities is architecture! Decorating architecture was once the noblest function of fine arts, and art was an indispensable companion to great architecture. Today, they are smug and isolated from this situation, and the only way to save them from this situation is for all craftsmen to consciously work together.

Architects, painters and sculptors must recognise the synthetic nature of architecture, both as a whole and in its parts. With this understanding, their work will be imbued with a true architectural spirit. And as a "salon art", this spirit is gone.

The old-fashioned art academies were not capable of creating this unity: seriously, how could they do that if art can't be taught? The school had to be re-absorbed into the workshop.

The world of pattern designers and utilitarian artists is only cartography and painting, which must eventually be transformed back into a world of constructed works. For example, if a young man who is now happy in his creative activities is allowed to learn a craft as soon as he enters the profession, as his predecessors did, then the "artist" who does not work will no longer be condemned for his untimely artistry, because he can also use his skills in a craft, and he can make great works from it.

Architects, painters, sculptors, we must return to craftsmanship! Because there is no such thing as "professional art". There is no fundamental difference between an artist and a craftsman.

An artist is a high-level craftsman. Because of the grace of heaven, art will inadvertently bloom from his hands in an unexpected flash of inspiration, but every artist must first have the foundation of craftsmanship. It is in craftsmanship that the first source of creativity is contained.

So let's start a new guild of craftsmen, abolish the hierarchy between artisans and artists, and never use it to erect a barrier of arrogance! Let us look forward to, conceive and create the new architecture of the future, with which everything – architecture and sculpture and painting – will be combined in a single form of Xiao Xiao, who will one day ascend from the hands of millions of workers to heaven, a crystal clear symbol of the new faith of the future. <>

Advertorial advertising is based on articles as the carrier, which has strong concealment, so it has good dissemination. Advertorials are a modern form of advertising, so they also need to be matched with design and color. Hard advertising is important, while advertorials are based on"Soft"See long, to"text"For this reason, the attraction of the big title is highlighted in particular:

Advertorials are different from hard ads, which have a fixed layout, but the size of the proportion is different; Advertorials, on the other hand, have no rules, no size, and only the number of words determines the size of the space. Therefore, the typesetting format of the advertorial is particularly important, and the horizontal layout is better than the vertical layout. Because of the same amount of text, the horizontal row is parallel to people's line of sight, and coincides with the reading habits of ordinary people, it will appear that the area is relatively large, and the title can also be vacated to the maximum, which is more eye-catching.

The vertical layout will appear very narrow overall, and the headline will not be enlarged to maximize attention. <>

First, the title, attractive, infiltrating but not thundering, is judged by the reader to be the title party;

Second, the content should be dry and beneficial to readers, so that readers can grow their knowledge and have a sense of harvest from code search;

Third, the content of the advertisement should not be too long, and the calendar should be delayed until the point is reached, and it should not exceed the reader's tolerance limit;