Rush Rush Revelations from Starbucks marketing mix

1. Brand marketing. In a fast-growing country like China, there is a sense of progress everywhere. Starbucks fits the country's vibe perfectly.

Therefore, brand promotion in China is to grasp the representative of vitality and youth, and better integrate the Starbucks brand into this energetic atmosphere.

2. Cultural marketing. Starbucks is well-known for its cultural marketing, and its success is due to the formation and promotion of Starbucks culture. To put it simply, Starbucks is a coffee shop that sells coffee, drinks, cakes, and ice cream, but the warm atmosphere in the store allows customers to chat, surf the Internet, and read leisurely while enjoying coffee.

This Starbucks culture "is hugely loved by Chinese consumers." Starbucks' cultural marketing not only enhances the brand mechanism, but also makes more and more consumers feel the values of its company. Cultural marketing has gradually provided great support for Starbucks' core competitiveness.

3. Localized marketing. China is a country with a large population, and China's economic market has unlimited potential. Due to the complex geographical and cultural differences in China, there are great differences between the south and the north, inland and coastal.

In view of this geographical difference, Starbucks has made a personalized strategy for local enterprise cooperation, and selected different local enterprises to cooperate in different markets. At the same time, the marketing method has also changed, from the previous license agreement model to the joint venture sole proprietorship model. In terms of how the operation mode and cooperation mode have changed, what has always remained the same is the best service and quality of the Starbucks brand.

4. While sticking to its unique marketing strategy, Buck is also working hard to integrate into Chinese culture, so as to better adapt to the Chinese market. Starbucks conducted research and research on the preferences of Chinese consumers, blending the different tastes of Eastern and Western people, and customers can freely choose the taste of the product when purchasing in stores. And because of China's high esteem for tea culture, Starbucks has developed tea-flavored coffee and paired it with pastries to create an emotional resonance with customers.

Starbucks has also launched specialty coffee cups, zongzi, mooncakes and more for traditional Chinese festivals.

Summary. 1. Take advantage of the opportunity of Christmas activities to establish a good relationship with customers. 2. To achieve the role of advertising and marketing through the distribution of small gifts or the first way of activities.

3. Increase the promotion of activities and increase turnover. 4. Let all employees of all departments participate in the planning and implementation of activities, improve the collaboration ability of various departments, enhance the enthusiasm of employees, and improve the working atmosphere.

1. Take advantage of the opportunity of Christmas activities to establish a good relationship with customers. 2. Through the distribution of small gifts or the way of advertising and promotion, the role of advertising and marketing is achieved. 3. Increase the promotion of activities and increase turnover.

4. Let all employees of all departments participate in the planning and implementation of activities, improve the collaboration ability of various departments, enhance the enthusiasm of employees, and improve the working atmosphere.

Founded in 1971 and headquartered in West Lead, Washington, USA, Starbucks Coffee Company is committed to ethically sourcing and roasting the world's highest-quality Arabica coffee, and with more than 32,000 stores in 82 markets around the world, Starbucks is the world's premier professional coffee roaster and retailer.

What kind of ** method is used in the Coca-Cola lyrics bottle.

Hello dear marketing means 1The use of visual marketing tools creative micro technology, is a combination of dynamic photography chaos and static, the static and static in one, "thaw" a certain moment in the dust, a static and moving with a movie-like high-quality picture, to show the audience the magic of static time and space, experience the visual effect of "Instant Fanghua", and interact with consumers through the heart of cultural relics.