Who is the owner of Liby? Entrepreneurship of Chairman Liby?

Chen Kaixuan. Chen Kaixuan, male, Han nationality, born in May 1958, from Puning, Guangdong, is a member of the Zhi Gong Party and an EMBA graduate student of Sun Yat-sen University.

As of December 16, 2019, he has served as a deputy to the Guangdong Provincial People's Congress, honorary president of the Guangdong General Chamber of Commerce, and chairman and president of Guangzhou Libo Enterprise Group.

In August 2019, Chen Kaixuan ranked 1,281st on Forbes' 2019 list of the world's billionaires. In October 2019, Chen Kaixuan ranked 291st on the 2019 Hurun Top 100 Rich List. In 2019, Forbes ranked 163rd on the list of China's 400 richest people with a wealth value of 100 million yuan.

He has successively won the honors of "Outstanding Private Entrepreneur Caring for Employees", "Outstanding Builder of Socialism with Chinese Characteristics", "National Model Worker in Light Industry", "Meritorious Entrepreneur of Guangdong Province in the 30th Anniversary of Reform and Opening-up", "Image Ambassador of China's Public Welfare Undertakings", "Special Award for Chinese Righteous Figures", "Outstanding Contribution Award for the 20th Anniversary of China's Glorious Cause", "Top Ten Leaders of China's Independent Brands in 2015" and so on.

In April 1994, under the background of the rising and intensifying competition of domestic and foreign daily chemical brands, Chen Kaixuan founded Guangzhou Libai Detergent Products in Guangzhou and served as the general manager.

Chen Kaixuan undertook the mission of revitalizing the national daily chemical industry through the new entrepreneurial model of creating a brand first and then building a factory. In 1997, Liby brand laundry detergent, which had only been established for three years, ranked first in Guangdong Province in terms of sales, and invited Chen Peisi to endorse it. [1]

In February 1998, Chen Kaixuan formally established Guangzhou Liby Enterprise Group and served as the president, which broadened the development path of the enterprise and laid the foundation for the strategic development of daily chemical industry in the future. In order to ensure the national market and meet the strategic development, Liby actively built a large-scale production base. At present, Liby has built and developed 13 production bases, more than 30 branches and more than 20 outsourced processing plants across the country.

Guangzhou Liby Enterprise Group is not bad, not a pit.

Guangzhou Liby Enterprise Group **** is a domestic daily chemical enterprise, founded in 1994, headquartered in Guangzhou City, mainly engaged in daily chemical products inseparable from people's livelihood, the product range covers "fabric washing, dishwashing, sanitizing, household cleaning, air freshening, oral care, body cleaning, hair care, skin care and cosmetics" and other nine categories of hundreds of varieties.

Since its establishment, Liby has always attached great importance to scientific and technological research and development, and its excellent product quality has won the trust of consumers, and its strong independent innovation ability has stood up to the backbone of the national daily chemical industry. By 2012, Liby had four "China Famous Brand" products and two national "high-tech enterprises", and was approved by the state as "Postdoctoral Research Workstation" and "Academician Enterprise Workstation" of daily chemical enterprise.

On September 1, 2019, the list of 2019 China's Top 500 Manufacturing Enterprises was released, and Guangzhou Liby Enterprise Group ranked 349th.

On September 10, 2020, Guangzhou Liby Group ranked 321st among the "Top 500 Private Enterprises in China's Manufacturing Industry in 2020".

In November 2021, it was selected into the list of industrial product green design demonstration enterprises (the third batch) announced by the General Office of the Ministry of Industry and Information Technology.

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We are glad to answer your answer: Is it a Liby manufacturerAnswer: Hello, yes, "Liby" is Guangzhou Liby Enterprise Group **** (abbreviation:

Liby Group) is the largest brand and the leading brand in the field of detergents in China, with the leading sales of laundry detergent, detergent, laundry soap, laundry detergent and detergent products in China, and has won a number of brand honors. In addition, Bianling took the lead in R&D and production of Liby natural soap, ginger detergent, Liby easy rinse laundry detergent, Liby cold water fast-acting laundry detergent, Liby automatic concentrated laundry detergent, enzyme particle soap powder and other industry-leading products. If you have any questions, you can give me feedback in time! I hope mine is helpful to you, I wish you a happy life, if mine is helpful to you I hope you can give a 5 star like.

At present, Liby Group does not have a listed holding company.

Headquartered in Guangzhou, Liby Group has 13 production bases, more than 30 branches, more than 20 outsourcing factories in China, more than 10,000 employees, annual sales revenue of more than 10 billion yuan, the first sales volume of detergents in China, and the annual tax payment to the state of more than 1 billion yuan.

Liby Group released new VI

The new VI was released first, and a strong signal was released. Liby Group is far from being satisfied with the vast market of second- and third-tier cities, nor is it satisfied with just the sales king of laundry detergent and detergent. The release of the new VI shows the strength and confidence of Liby Group in moving towards high-end and internationalization, and is also a signal that the national daily chemical enterprise is bound to seize the high position in the new round of market competition.

Xu Xiaodong, vice president and spokesman of Liby Group, said at the press conference: "The market is changing, consumers are changing, and Liby should keep pace with the times, with a new look and a new height, Liby has entered a new stage of brand upgrading, and has transformed from a single washing industry to a large daily chemical production rubber mining industry. Therefore, the new VI symbolizes the accumulation and transformation of Liby over the years, and is a growth symbol of connecting with the international market and moving to a higher level.

On September 22, 2015, under the witness of Zhu Xiaodan, Governor of Guangdong Province, Ning Fukui, Chinese Ambassador to Thailand, Guangzhou Liby Group and CP Group of Thailand jointly signed a cooperation framework agreement, and the two sides will integrate their respective resource advantages and jointly develop the daily chemical market in Thailand. [3]

On November 2, 2015, Liby Center, the new headquarters of Liby Group, was officially completed[4]. At the ceremony, Liby Group signed strategic cooperation agreements with BASF of Germany, Dow Chemical of the United States and Novozymes of Denmark. According to the agreement, Liby Group will cooperate more deeply with multinational upstream suppliers in technology, R&D and other aspects.