What is the full name of O2O? What kind of transaction is considered O2O?

O2O, the full name of online to offline, is also known as online and offline e-commerce, which is different from traditional B2C, B2B, C2C and other e-commerce models. O2O is to bring online consumers to the real store: ** pay for offline goods and services, and then enjoy services offline.

Push the message of the offline store to Internet users through discounts (**, such as groupon), provision of information, services (reservations, such as opentable), etc., so as to convert them into their own offline customers. E-commerce believes that in this way, offline services can be used online to attract customers, consumers can use online to screen services, and transactions can be settled, and the scale will be reached quickly.

Simple and crude let you understand O2O

O2O stands for Online-toOffline (**Offline Online-to-Offline), which refers to the combination of offline business opportunities and the Internet, so that the Internet can become a platform for offline transactions.

This concept was first developed in the United States. The concept of O2O is very broad, which can involve both online and offline, and can be commonly referred to as O2O. Mainstream business management courses have introduced and paid attention to the new business model of O2O.

In 2013, O2O entered a stage of rapid development, and began the integration and improvement of localization and mobile devices, so the O2O business model was born and became the localization branch of the O2O model.

O2O: 1. O2O is an e-commerce model, the concept of which was first developed in the United States, which is to ease the offline business opportunities with the Internet, and let the stool make the Internet a platform for offline transactions.

2. O2O needs to have elements such as independent online marketing, national authoritative industry credible certification, online advertising and marketing promotion, comprehensive social interaction with customers, and online and offline integrated membership marketing system.

3. The core technology of O2O is the best payment, which combines the advantages of online and offline, and connects the Internet with the local Zao Cha store through the online shopping guide machine to realize the Internet landing. Let consumers enjoy online quality at the same time, but also enjoy offline personal service.

O2O is online to offline, which refers to the combination of offline business opportunities with the Internet, so that the Internet can become the front desk of offline transactions, and the store names we often see are related to O2O, because these ** are offline transactions online.

O2O stands for Online

tooffline refers to the combination of offline business opportunities with the Internet, so that the Internet becomes the front desk of offline transactions, and this concept was first developed in the United States. The concept of O2O is very broad, as long as the industrial chain can involve both online and offline, it can be commonly referred to as O2O. In fact, the O2O model has begun to appear as early as the rise of ****, but consumers are more familiar with the concept of **, **goods are temporary**, and on O2O**, as long as ** continues to cooperate with merchants, then the merchant's goods will always be "**", O2O merchants are all offline physical stores, and ** merchants in the ** model are not necessarily.

O2O stands for Online to Offline, which refers to the combination of offline business opportunities with the Internet, so that the Internet can become a platform for offline transactions and realize the integration of online and offline.

In the early stage, O2O was mainly embodied in the connection between online and offline: using the convenience of online promotion to gather relevant users, and then directing online traffic to offline, such as online ** and ** represented by Meituan. In the early stage, O2O was unidirectional, with less interaction between the platform and users; The user trial frequency is low, the viscosity is low, and the end point is basically to complete the transaction, and the product is used up and gone.

In the medium term, O2O is mainly embodied in a service-oriented e-commerce model: the reservation, ordering, payment and other processes of goods or services are transferred to more high-frequency and life-oriented scenarios, such as express pick-up, take-out door-to-door delivery, and Didi taxi. In the middle stage, O2O has been integrated with user life to a certain extent, and the frequency and loyalty of users have increased significantly.

At the current stage, O2O is mainly embodied in the platform model of vertical segmentation: in order to solve the pain points of users in specific scenarios in the entire industry environment, a platform focusing on a certain service is established, such as Delicious Wait, which focuses on high-end restaurant rankings, Daily Youxian which focuses on fresh food trading and distribution, and Youshear which focuses on pure craftsmanship haircuts; It also extends to the unification of online** and offline physical stores, for example, Suning assures users that all products** are the same and the services enjoyed by members are the same. The current O2O has become more and more professional and mature, and its coverage has become wider and wider, bringing users a convenient and pleasant experience, and even allowing users to develop usage habits.

Today's O2O is not only to pull users from online to offline, but also the perfect combination of online and offline. The statement of "take me as the center and let the service come to me" is also not accurate, O2O is not only for the convenience of users, but a win-win model for merchants, users and platforms; For merchants, O2O broadens the channels for consumers to understand themselves, reduces the restrictions of geographical location on merchants, and facilitates the collection of user data by merchants. For users, O2O provides rich, comprehensive and timely information on merchants and their discounts, which helps to screen and order suitable and preferential goods or services; For the platform, O2O brings large-scale and high-viscosity consumers, and then can win more high-quality merchant resources, create a virtuous circle, master huge consumer and merchant data resources, and provide other value-added services and more profit models.