What is the corporate philosophy of Semir and how is the Semir brand?

Updated on vogue 2024-03-17
2 answers
  1. Anonymous users2024-02-06

    The quality of Semir is not bad. Semar, a domestic casual wear brand. With the development tenet of "creating a famous brand of popular clothing", Semir Group actively promotes the franchise development model, and the chain outlets of casual wear and children's clothing brands are located in 29 provinces, municipalities, autonomous regions and municipalities directly under the central government, forming a complete market network pattern.

    The group company has two well-known clothing brands, such as casual wear "SEMER" and children's wear "Balabala".

    Semir has developed from obscurity to become a famous trademark in Zhejiang Province, a well-known trade name in Zhejiang Province, and among the "Top 100" in the national garment industry and one of the top 100 growing enterprises in China, and has been awarded the title of "Top 500 Private Enterprises in China" for six consecutive years, and has been elected as the deputy director unit of the Casual Wear Committee of China Garment Association.

    Semir products have been identified as Wenzhou famous brand products, Zhejiang famous brand products, and the highest grade of national casual clothing. In addition, the children's clothing "balabala" brand won the titles of "2004 China's Top Ten Most Popular Children's Clothing Brands" and "Zhejiang Famous Brand Products".

  2. Anonymous users2024-02-05

    Semir is a good brand.

    Semir actively promotes a quality-based brand strategy, makes full use of the brand's intangible assets, and uses intangible assets to mobilize tangible assets to integrate global advantageous resources.

    In recent years, the group has successively formed strategic partnerships with a number of domestic and foreign institutions such as Korea Color Association, Jungheinrich Logistics, Beijing UFIDA, Shanghai Ogilvy Advertising, Mercer Consulting, Shanghai Donghua University, Zhejiang Sci-Tech University, etc., to carry out production, learning and research cooperation, and at the same time set up a design and development center and technology center, and has always been committed to the perfect combination of internationalization and localization, fashion and popularity.

    Brand connotation:

    "Semir" is homophonic with "what", what you wear is what you wear, and the homonym is Semir when you wear Semir. Semir clothing will accompany you for a lifetime. With Semir, Semir brings you excellent quality and warm service; Wearing Semir clothing will make you more fashionable and energetic, and more valuable to enjoy.

    Semir is confident because of you, and you are graceful because of Semir.

    "Semir" means "forest stands in the world, and horses lead thousands of miles". "Forest" represents many, take the meaning of "all trees into a forest standing in the world", its extended meaning is ten years of trees, a hundred years of people, to provide employees with a good growth environment and development space, so that they can grow into pillars of talent.

    "Horse" represents the staff team with the spirit of the horse that is "enthusiastic and unrestrained, used for enterprising". Its standard color is grass green, which means advocating nature, harmonious environment, and pursuing happiness and hope.

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