How to do advertorial marketing to maximize the communication effect

In today's market economy environment, enterprises must face a harsh competitive environment in order to survive and develop. In this case, whoever can get more propaganda voice will be able to win the competition. From a certain point of view, the quality of the publicity effect of the enterprise determines the future and destiny of an enterprise.

However, traditionally rigid advertising is not only costly, but also extremely limited.

With the rapid development of the Internet, many news ** have to be revised every 2-3 quarters in order to meet the needs of their own strategies. After each revision, some of the columns are discarded, but these discarded columns can still be used to generate connections. Since there is no place on the page, the links generated in these abandoned columns are often very cheap.

However, due to the extremely low probability of inclusion in other search engines and limited influence, it has no practical significance for the promotion needs of users. Many informal small companies have seized these loopholes, and when soliciting customers, they first emphasize that they have wide coverage and low coverage. After the uninformed client took the bait, his manuscript was published in these abandoned columns to seek improper benefits.

The new ** has become an important way for the soft promotion of enterprise networks. In addition, with the rise of the mobile Internet, many new and self-emerging products continue to appear. Because its development is based on the interaction between acquaintances, its credibility is in many cases even higher than that of traditional networks**.

This is also an important new way of advertorial marketing. Customers can grasp the meaning of the new **.

Some people often ask, why is my advertorial marketing ineffective? In fact, the answer is very simple, because you don't have the right advertorial marketing thinking and a good advertorial distribution platform. When it comes to marketing, many people don't have a specific concept and a practical implementation plan.

If Tong Shuna learns comprehensively from scratch, it is not something that can be explained in a few words. Therefore, the media box professional advertorial publishing platform has summarized four major marketing ideas, which can be directly applied by friends to make your advertorial marketing simple and effective.

First of all, we need to sort out product thinking positively. Product thinking is one of the most commonly used marketing thinking for small and medium-sized enterprises when they publish advertorials. The simplest reason, if we want to promote a product, then we must introduce the product to users comprehensively, so that users can fully understand the product.

How to introduce the product, make the product more distinctive, make the product advantages more prominent, and make the product irreplaceable, is where the marketer should dig deeply.

Secondly, the user's thinking is deduced in reverse. In our work, in order to achieve the goal, we often list the final goal first, then refine the goal, and finally deduce it backwards to find out the work that needs to be completed and make a reasonable plan. This can still be the case in the marketing process.

By analyzing the user's demand for their own products, we continue to explore the advantages of the product in this regard, and appropriately expand it according to the user's daily life, so as to turn the advantages into demand, and finally impress customers to obtain consumption. In the user's thinking, we can not only tap the advantages of the product, but also develop the quality of service, all user-centric, so that users are satisfied with the accumulation of praise and popularity, and virtually expand the brand influence.

Then, look at the market mindset vertically. In order to ensure that the products keep up with the times and the enterprises develop steadily, then we have to pay attention to the changes in the market. In the marketing process, if you keep abreast of market trends and formulate marketing methods according to the laws of the market, it will make the promotion much easier.

Finally, the competitive thinking is dissected horizontally. Survival of the fittest is the law of natural development and the law of enterprise survival. Nowadays, there are too many peers in every industry, and in order to ensure that their own development is not left behind, enterprises should always pay attention to the development of competitors.

For the publication of advertorials, paying attention to competitors is also one of the ways to learn quickly, whether it is production technology, publicity methods, or market cognition, development, exchanges between peers can bring useful information to enterprises. The content of marketing is too extensive, we must learn comprehensively, and we must also break through quickly. Understand marketing thinking, find out the right marketing methods, do not do the headless flies of promotion, and grasp the initiative of publicity.

1. Promote the enterprise or brand. Externally, advertorials can play a role in advertising and public relations. Through the publicity and reporting of corporate products and services, corporate culture, and corporate events, it can shape and maintain the image of the enterprise and brand.

Through the design of the keywords of the title of the advertorial and the optimization of the content of the article, you can also improve the ranking and further expand the communication effect. Internally, it can also play a role in cultural marketing. For example, the personal brand of the founder of the company, the introduction of the development process of the corporate brand, etc., consciously build the corporate culture and values, which can play a role in cohesion of employees, shape team spirit and improve the effectiveness of execution, etc., which can maximize the benefits of advertorial marketing.

2. Enhance user trust. I don't know if you know or not, written language is far more trusting than spoken language. If there are positive comments from external newspapers and third parties at this time, the trust of your company will be raised by another level.

3. It can be integrated and interacted. Now advertorials can be said to be everywhere. It's just that these contents are very scattered, and through advertorial marketing, they can be integrated together to play a greater role.

After the integration, Yiren Network can also generate some interaction with potential users. For example, the most common forum posts and replies, *** message replies, etc., are a manifestation of interaction, so that the integrated advertorial can maximize its effect.