How to make the advertorial realize the value of communication, and what kind of communication effec

At present, the market publicity method is diversified, which has subverted the traditional publicity model, especially the emergence of the Internet and mobile Internet, which has made a qualitative change in the means of communication and the speed of communication. In the past, it was only based on newspapers, news, television, banners, and LED lights, but with the development of science and technology and the emergence of smart phones, it is already easy to browse the web and the news anytime and anywhere, and it is fashionable, convenient and fast.

Nowadays, in order to expand brand strength or popularity, small and medium-sized enterprises increase the publicity of products, and publicity is often a high-cost investment. Network publicity is relatively cheap, fast and effective, and has become the first choice for many enterprises to publicize. At this time, the advertorial can highlight its value, a high-quality advertorial, its rate in the major ** is very high, for the publicity to achieve unexpected results.

What kind of advertorial is a good article? First of all, the topic must be eye-catching, and the main center is prominent; The second is that the content of the article is eye-catching, rich and rich, and the article is concise and concise. With a good article, you have to choose a high-quality **, and publish the press release in a well-known **, in general, a large ** has a large number of viewers and a good effect.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

As you said, content is king, in addition to passing the content in your field, the most important thing is to always grasp the trend of hot topics in the content field, and have a forward-looking view of hot content.

Then it is not okay if you don't have a certain fan base, or if you don't take the initiative to promote it.

In the early stage, you need to promote it yourself, and even do some activities to drive the people around you to help you promote, and then join the tour to talk about the self-promotion of your field, and submit articles to them to slowly promote yourself.

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect.

Advertorials actually refer to the "text advertising" that allows users to accept product promotion in a subtle state.

There are two kinds of definitions of advertorials, one is narrow and the other is broad.

Narrowly defined: paid text ads. In a broad sense, the definition of nuclear acacia is to plan specific news reports, in-depth sales articles, paid short article advertisements, case studies, etc., which are published in newspapers, magazines, or online publicity carriers.

By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

If hard advertising is Shaolin Kung Fu from outside, then the advertorial is the Wudang boxing method of hiding needles in the cotton and overcoming rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

Different products or services, no matter which ** platform will be strictly controlled and managed, Yunmediayi's suggestion is to grasp the promotion skills of the advertorial, so that the advertorial promotion on which platform can get good results.

1. The importance of positioning, because whether you are doing advertorial promotion or other promotion, it is the same, first of all, you need to do a good job of positioning, because only after positioning will you know how to do this promotion.

For example, if you are a skincare product, then the customer group you are targeting at this time must be women, whether they are young or old, basically need skincare products, but how to find this kind of people?

This has also become a big problem, so only if you know your position will you know which platforms are suitable for you to do.

2. Analyze the platform, when you do a good job of positioning, the second step is to regret the second step is to study the platform, if you do skin care products, then your next step is to sort out which platforms are there more women on?

When you know these platforms, you can study some of the rules of the platforms to see if there are other people who are making products on these platforms and are posting advertisements.

3. Write copywriting contentWhen you have some platforms as a base, the next thing you need to do is to test whether these platforms can publish ads, and at the same time, how to sail before the ads are sent out so that they will not be deleted, so you need to prepare the copywriting content and the corresponding platforms to post for testing, and then make corresponding summaries and precautions for each platform.

4. Learn to zoom In When the test is completed, the next thing to do is to learn to zoom in. Because at that time, there will definitely be traffic to take the initiative to add you to consult, for example, if you publish ten posts and ten people add you a day, then you need to publish fifty or one hundred posts a day, and eventually the number of people who add you will increase with the number of posts.

2. Write according to the interests of your target audience, and the style of your copy should be in line with the characteristics of these audiences, and write from the style and content they like.

3 The headline should be appealing, but not too flashy and shocking, but should summarize the content of the article accurately and concisely, and can quote some quotes, data, etc.

4. Write in combination with current affairs to be more attractive to users.

5 There should not be many places where the advertisement appears, and it must be soft enough to blend in.

6. Writing about your real feelings about the product as an ordinary user can make it easier for users to accept and resonate.

Product advertorial promotion should be written to be acceptable, first of all, you have to negotiate the technology of the product in the hearts of those people, and people will be willing to accept that kind of words.

Under normal circumstances, if you want to be acceptable to the advertorial of the product, you can write something beautiful and beautiful words.

Changping soft king promotion how to write in order to make people happy to accept this, just write more about its benefits and some favorable conditions for people.

In the case of this advertorial, I think there is really a need for some, well, the cultural and technical content is in it.

People who promote advertorials can be happy to accept some good essays.

Product advertorials can be promoted by you and posted online.

Now, if you say something that people are happy to accept, it has to have a certain relationship with your own learning, and if you don't have it well.

Tan Ping: We can write and accept it.

How to write an advertorial promotion so that people can be happy to accept it? Yes.

To write a product promotion advertorial, you must first have a clear enough understanding of your product, know the advantages and disadvantages of your product, find out the selling point of the product, and refine the core selling point, this core selling point is to solve the user's confusion, and the advertorial should be written around this core selling point. Use questions, suspense, authority to build momentum, contrast and contrast and other techniques to combine titles, requiring that it can reflect this selling point or function, the theme of the advertorial try to poke the "pain point" or "high" point of the target user, resonate with readers, the content of the advertorial is true, strive to be novel and lively, in line with the current language environment, and short and clear, because modern people have no patience to read long texts, and the content material always revolves around the theme. The advertorials that do these points can be accepted by publishing them to the major ** through the famous (yaonih) products.