What are the steps of search engine optimization?

1. Anchor text link in the site.

2) The anchor text of each page is limited to 1-3.

5) Links to key pages should be treated with special treatment (homepage, special page, etc.).

1) Check whether the title keyword description of each page is complete and whether the keywords have a layout. (Press Home Page - Channel Page - Topic Page - List Page - Detail Page).

3. Check the information writing specifications.

3) Page keywords should be distributed in a certain proportion in the body of the article (generally 2-8%), and some pronouns can be replaced by page keywords without affecting reading.

4. Check the best specifications.

1) All products and information references should be added with alt attributes when uploading, and the alt attributes must conform to the content of ** itself, and at the same time, they should also contain page keywords as much as possible.

How to write the alt attribute.

1. Architecture analysis.

** The structure is in line with the crawler preferences of search engines, which is good for SEO. Architecture analysis includes: weeding out poor architectural design, implementing a tree directory structure, and optimizing navigation and links.

2. Catalog and page optimization.

This is the most important part of SEO, keyword analysis includes: keyword attention analysis, competitor analysis, keyword and ** correlation analysis, keyword layout, keyword ranking**.

4. Content publishing and link layout.

Search engines like regular content updates, so arranging the content release schedule reasonably is one of the important tips for SEO. The link layout organically connects the whole **, so that the search engine understands the importance and keywords of each web page, and the reference for the implementation is the keyword layout of the first point. The Friendship Link campaign is also at this time.

6. Traffic analysis.

SEO optimization for search engines is basically a cyclic process of these six links, and only by continuously carrying out the above six links can you ensure that your site has a good performance in search engines, thereby bringing more traffic. Of course, SEO is a step-by-step process that can't be achieved overnight. But when you do this well, what awaits you will be a steady stream of traffic.

1. Determine the best keywords: The selection of keywords is an extremely important part of the SEO optimization process, and keyword analysis includes: keyword attention analysis, competitor analysis, keyword and correlation analysis, keyword layout, and keyword ranking.

3. Add specific tags:

It is best to include our keywords in the tags, for different web content, we need to figure out the appropriate tags ourselves to improve the coverage of the search engine bot to you, and through this to distinguish your effective topics.

4. Architecture analysis: The structure is conducive to SEO optimization if the structure conforms to the crawler preferences of search engines, and the architecture analysis includes: eliminating poor architecture design, realizing tree directory structure, and optimizing navigation and links.

5. Simplify the link hierarchy and structure: You should be very cautious about the structure of your URL, and you should avoid using a link with a ? number and other long strings of characters, otherwise it is not conducive to search engine crawling, and of course it is unlikely to get a good ranking.

7. Content publishing and link layout: Search engines like regular content updates, so reasonable arrangement of content release schedule is one of the important skills of SEO optimization. The link layout organically connects the whole **, so that the search engine understands the importance and keywords of each web page, and the reference for the implementation is the keyword layout of the first point.

Your domain name, know how your site is included and updated. By domain:your domain name or link:

Your domain name, know the backlinks of your site.

9. Do a good job of link import and export: It is best not to point all external links to our homepage, which will lead to search engines repeatedly retrieving your same web page, resulting in a waste of resources.

10. Create a map: Make a map according to your own structure to make your map more search engine friendly. Make it possible for search engines to access all pages and columns on the entire site via sitemap.

11. High-quality links: Establishing high-quality links is a very critical issue for SEO optimization, which can improve the PR value and update rate.

Many people think that search engine optimization is all about ranking, but in fact ranking is one of the purposes of optimization, but it is not the whole content of optimization. So, when you find that you can't get up in the rankings and can't retain customers, optimization is a must. But when you use search engine optimization, not only to make the best ranking, the following is a brief introduction to what are the search engine optimization methods.

When it comes to search engine optimization, keyword optimization is the most straightforward and easiest. At the same time, the optimization of keywords can increase the click-through rate, and refining keywords in this process has become a very critical step.

Second, the collapse increases the external link.

When you keep adding external links, it's like saying that you are constantly promoting, and the more people you know, the higher the probability of clicking. Therefore, increasing external links and adding effective external links is an indispensable part of the entire search engine optimization process. When adding backlinks, you need to pay attention to a certain amount to avoid overdoing it.

3. Add original content.

If you want to improve your search engine rankings, the more original content you have, the faster your rankings will improve. However, it should be noted that this original content must meet a certain level of readability. That is to say, in terms of logical thinking and coherence, the content must meet the basic reading requirements, so that the original content can have the most basic readability, and the readable original content can increase the ranking of search engines.

Fourth, ** optimization.

Some people refer to optimization as being the first to be, and the later it is able to exhibit higher compatibility. Especially in the current situation of the increase in the use of mobile phone users Zhisen Yuan, the higher the content compatibility, the more it will increase the experience of search engine spiders.

The above four are search engine optimization methods, any search engine in the optimization, in addition to the above four basic content needs to be optimized, in addition to the first access speed also needs to be improved. The speed of access increases, and the user's experience will increase, and the increase in the user's experience will increase the number of visits.